The typical codes of text messaging form the bedrock of gamespeak.
A) True
B) False
Facebook is the most popular social media site on the Internet.
A) True
B) False
Programs that are in off-network syndication are ______.
A) programs that were made specifically for syndication
B) older programs that no longer run during network prime time
C) programs that are produced by broadcast networks for cable channels
D) programs that are too risqu for network television
E) All of the options are correct.
The first congressional hearings on radio payola started soon after the quiz-show
scandals in television.
A) True
B) False
The movie industry has largely embraced the Internet’s ability to distribute new films
and rentals to consumers.
A) True
B) False
With the Federal Communications Act of 1934, the Federal Radio Commission became
the ______.
A) Wireless Communication Commission
B) National Broadcasting Company
C) Federal Communications Commission
D) Radio Corporation of America
E) None of the above options is correct.
Which of the following statements about reality television is false?
A) The genre includes programs like Survivor, Top Chef,andThe Voice.
B) The shows introduce us to characters/people who seem more like “us” and less like
celebrities.
C) The inspiration for reality TV can be traced to MTV’s Real World.
D) Reality TV is much more expensive to make than typical comedies or dramas.
E) All of the options are true.
Songwriters and publishers receive a mechanical royalty each time a recording of one
of their copyrighted songs is sold.
A) True
B) False
In virtual gaming communities, clueless beginners are called ______.
A) PUGs
B) ninjas
C) MMORPGs
D) noobs
E) clans
“Home dubbing” caused the commercial sale of record albums to grow in the 1970s.
A) True
B) False
The deregulation movement returned media economics to nineteenth-century principles.
A) True
B) False
For years, the two major components of the gaming industry have been the console
makers and ______.
A) game players
B) online advertisers
C) smartphone makers
D) game publishers
E) None of the above options is correct.
In 2012, movie fans accessed more movies through ______ than physical copies for the
first time.
A) DVDs
B) Redbox
C) Blu-rays
D) digital online media
E) None of the above options is correct.
Journalists routinely straddle a line between the public’s right to know and a person’s
right to privacy.
A) True
B) False
The key to the success of e-books has been ______.
A) the creation of an e-reader that has a comfortable-to-read display
B) the creation of an e-reader that was affordable for a large audience
C) having a large number of titles available electronically
D) making e-books less expensive than hardcover copies
E) All of the options are correct.
Universal Music Group controls nearly 20 percent of the U.S. market share of the
recording industry.
A) True
B) False
The Children’s Television Act of 1990 severely limits program-length commercials and
ads promoting sugar-coated cereal.
A) True
B) False
According to the textbook, what’s wrong with referring to a position as “common
sense”?
A) It creates a context in which there is less chance for challenge and criticism.
B) Social and political leaders use it as a tool to stifle changes to the status quo.
C) It is a social construct that shifts over time rather than representing any solid “truth.”
D) It is a powerful tool of hegemony.
E) All of the options are correct.
Women currently outnumber men by more than three to one in the public relations
profession.
A) True
B) False
For the first half of the twentieth century, local and state film review boards were
considered constitutional.
A) True
B) False
By 2014, what percentage of American households had broadband Internet
connections?
A) 35 percent
B) About 50 percent
C) About 70 percent
D) 80 percent
E) None of the above options is correct.
______ games are typically set in a fantasy or sci-fi world in which each player chooses
to play as a character that specializes in a particular skill set.
A) Adventure
B) Action
C) Role-playing
D) Strategy
E) Casual
For each number under General Questions, fill in a letter.
A. Kinetoscope
B. Iconoscope
C. Electronic television
D. The Jazz Singer
E. CBS news anchor
F. Twenty-One
G. Birth of a Nation
H. Shaft
I. Oldboy
J. Lost in Translation
K. DBS
Charles Van Doren
An example of what the textbook means by narrative is _________.
A) a children’s book about three small swine
B) a movie about an alien invasion
C) a news story about a mass protest
D) Michael Jackson’s Thriller video
E) All of the options are correct.
Reporters who print or broadcast statements made in court are protected against libel by
______.
A) absolute privilege
B) qualified privilege
C) opinion and fair comment
D) malpractice
E) right to privacy law
Which of the following is an example of a subscription payment game?
A) FarmVille
B) World of Warcraft
C) Call of Duty
D) EverQuest
E) Angry Birds Seasons
Which line of research helps to explain why Midwesterners started to rank shark attacks
as a problem after the 1975 release of the movieJaws and its subsequent press
coverage?
A) Cultivation effect
B) Agenda-setting
C) Spiral of silence
D) Textual analysis
E) Social learning theory
Satirical news shows like The Daily Show and The Colbert Report only seek to
entertain, not inform, viewers.
A) True
B) False
Which film was the first successful talking motion picture?
A) The Great Train Robbery
B) Snow White
C) Birth of a Nation
D) The Jazz Singer
E) The Life of an American Firefighter
Audience measurement isn’t particularly useful to advertisers because it only tells them
how many people are watching a particular program, not what kind of people.
A) True
B) False
The bandwagon effect is an advertising strategy that attempts to persuade consumers
that using a product will elevate their social status.
A) True
B) False