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Split-run editions allow national magazines to tailor ads to different geographic areas.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Income
B. Divides consumers into types
C. Propaganda Technique in the World War
D. "The real thing"
E. Investigative journalism pioneer
F. Public Opinion
G. Former president Richard Nixon
H. Ivy Ledbetter Lee
I. United Arab Emirates
J. NBC
K. Pseudo-event
L. Crystallizing Public Opinion
M. Galvanometers
Demographics
If someone has never been the victim of a violent crime and lives in an area that has
very low rates of violent crime, yet still feels he or she is at a high level or risk for such
crimes after watching a lot of Law & Order, this might be an example of ______.
A) the cultivation effect
B) agenda-setting
C) political economy
D) textual analysis
E) audience studies
The U.S. government banned boxing films from being transported from state to state in
1912 because of concerns about ______.
A) children watching the violent images of boxing
B) people betting on the fights
C) images of the first black heavyweight were perceived as a threat by the white
community
D) the movies making the "low-class" sport too popular
E) All of the options are correct.
The newshole ______.
A) is news content that takes up about 35 to 50 percent of the space in a typical
metropolitan daily newspaper
B) refers to those parts of the public agenda that are ignored by news media
C) refers to a story that is somewhat incomplete but printed anyway
D) is a form of yellow journalism
E) refers to the space for advertising left over after the news content goes into the paper
A. Domestic comedy
B. DirecTV
C. Above-the-line cost
D. Catch-up service
E. Evergreen
1) I Love Lucy
2) Hulu.com
3) Actors' salaries
4) Modern Family
5) Netflix
In 2006, Disney CEO Robert Iger merged the company with ______.
A) Pixar
B) ABC
C) CBS
D) Viacom
E) Google
The music industryespecially major labelsultimately embraced the MP3 format by
supporting services like iTunes.
A) True
B) False
What point was the newspaper motto "It does not soil the breakfast cloth" trying to
make?
A) The paper had developed special ink that wouldn't smudge.
B) Paper carriers were instructed to avoid throwing the morning paper in mud puddles.
C) It was going to focus on sensational and even manufactured stories.
D) It would be an evening edition paper, and so would be read after supper.
E) Its news stories would be less sensational and more matter-of-fact.
Public speech that causes someone damage or actual injury is libelous, even if the
speech in question is true.
A) True
B) False
The major research in the area of cultivation effect grew from the attempts of ______ to
make generalizations about the impact of televised violence.
A) social learning theorists
B) George Gerbner and his colleagues
C) Walter Lippman
D) Elisabeth Noelle-Neumann
E) None of the above options is correct.
Which of the following is true about the MP3 music file format?
A) It creates music files that are very large and slow to download.
B) It was very important in the fight against the pirating of recorded music.
C) It makes recording, transferring, and downloading music quicker and easier.
D) It hasn't been popular with consumers because MP3 players break easily.
E) None of the above options is correct.
A program's share is the percentage of TV sets tuned to the program in comparison to
the overall number of TV sets in use at the time.
A) True
B) False
Which popular magazine was launched in 1974 by Time Inc.?
A) Sports Illustrated
B) The Saturday Evening Post
C) People
D) Life
E) TV Guide
In the Mutual v. Ohio (1915) decision, the U.S. Supreme Court ruled that film was a
______.
A) "business pure and simple"
B) "means for public discourse"
C) "legitimate form of free speech"
D) "blight on creative expression"
E) All of the options are correct.
Myst is an example of a typically nonconfrontational ______ game.
A) adventure
B) action
C) role-playing
D) strategy
E) casual
Disney owns the television network ABC.
A) True
B) False
Movies released in the United States are required by federal law to be labeled with an
MPAA movie rating.
A) True
B) False
What factor had an effect on the dramatic growth in magazine circulation around the
end of the nineteenth century?
A) Cheaper postal rates
B) Advances in mass-production printing
C) Lower cover price
D) Dramatic growth of drugstores and dime stores
E) All of the options are correct.
The record industry groomed singers Jerry Lee Lewis, Chuck Berry, and Little Richard
as replacements for rebellious rock and rollers like Frankie Avalon and Ricky Nelson.
A) True
B) False
Which of the following statements about colonial American magazines is true?
A) George Washington, Alexander Hamilton, John Hancock, Paul Revere, and
Benjamin Franklin all had work published in these magazines.
B) Circulation was relatively small and typically limited to politicians, the educated,
and merchant classes.
C) Some magazines helped rally the colonies against British rule.
D) The very first colonial magazines had difficulty catching on.
E) All of the options are correct.
Cable systems in the United States are increasingly owned by fewer and fewer
companies, called multiple-system operators.
A) True
B) False
Between 1930 and 1970, "Who says what to whom with what effect?" became the key
question in American communications research.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Saturday Evening Post
B. Pentagon Papers
C. Washington Post
D. McClure's
E. Collier's
F. "The Yellow Kid"
G. North Star
H. Martin Chuzzlewit
I. "Stop! In the Name of Love"
J. New-York Weekly Journal
K. File-sharing
L. New York World
Napster
One twentieth-century trend associated with advertising was the transition from a
producer to a consumer society.
A) True
B) False
In its entrepreneurial phase, radio was marketed as a ship-to-shore communication
device.
A) True
B) False
Selecting from the following list of terms, match the description with the associated
research method. Some terms may be used more than once or not at all.
A. Agenda-setting
B. Cultivation effect
C. Content analysis
D. Experiment
E. Survey
This kind of research method employs a control group for comparison.
Ivy Ledbetter Lee, one of the founders of public relations and often dubbed "Poison
Ivy," actually believed that honesty and directness were better than deception in public
relations.
A) True
B) False
Edward Bernays ______.
A) called himself a public relations counselor
B) helped to end a taboo against women's smoking in public
C) taught the first college class in public relations
D) developed propaganda to support America's entry into World War I
E) All of the options are correct.
Third screens typically function as "catch-up services," allowing consumers to watch
TV shows or movies that played earlier.
A) True
B) False
In 1975, Atari began successfully marketing a home version of Pong through an
exclusive deal with ______.
A) Dave and Buster's
B) Magnavox
C) Warner
D) Sears
E) Chuck E. Cheese
