For each number under General Questions, fill in a letter.
A. Yellow journalism
B. Ludlow miners’ strike
C. Torches of freedom
D. United Artists
E. Stunt or investigative journalism
Edward Bernays
A. Nellie Bly
B. Adolph Ochs
C. William Randolph Hearst
1) New York World
2) New York Times
3) The style of objectivity
4) Yellow journalism publisher
5) “No frills” reporting
6) New York Journal
7) Around the world in seventy-two days
8) Citizen Kane
The significant trends in major mainstream media economics today are ______.
A) community ownership and civic action
B) specialization and synergy
C) partisanship and deference
D) national ownership and community action
E) dramatically greater diversity in ownership
When might broadcast networks air syndicated programs?
A) During prime time
B) During fringe time
C) During time shifting
D) Only during the daytime
E) Only during the evening
Why was Edwin S. Porter’s 1902 film The Life of an American Fireman important?
A) It was the first to use editing and close-ups as narrative-building techniques.
B) It was the first studio film to use personal style.
C) It was the first sound picture.
D) It challenged racial stereotypes.
E) It was the first film to be shown to a theater audience.
The most well-known developer and publisher of games for mobile devices is ______.
A) Rovio
B) Ubisoft
C) Sega
D) Zynga
E) Electronic Arts
The purpose of the 1950 Celler-Kefauver Act was to limit corporate mergers and joint
ventures that reduced competition.
A) True
B) False
Which of the following boundaries did rock and roll not blur in the 1950s?
A) The country and the city
B) Sacred and secular
C) Masculinity and femininity
D) North and South
E) Old and young
For each number under General Questions, fill in a letter.
A. Child Online Protection Act
B. Maxwell theorized existence of radio waves
C. Amos ‘n’ Andy started on Chicago radio
D. Developed the Audion, or triode, vacuum tube
E. Adolph Ochs bought the New York Times
F. The Life of an American Fireman
G. Frank Conrad’s station became KDKA
H. Developed FM radio
I. Sued news organizations for libel
J. ABC, CBS, NBC broadcast evening lineups in color
K. Hollywood Ten
L. Saturday Evening Post folded
1947
Libraries are unable to digitize any books because of copyright laws.
A) True
B) False
Small media companies often use press releases verbatim because ______.
A) larger PR firms have more control over them
B) they have limited editorial resources
C) press releases always contain reliable information
D) a larger company’s press release contains the most original ideas
E) All of the options are correct.
The two significant features of yellow journalism were an emphasis on crime and
disasters and ______.
A) an emphasis on objectivity
B) an emphasis on cooking tips
C) crusading for the common people
D) an emphasis on color photos
E) None of the above options is correct.
A magazine’s rate card lists _____.
A) what it costs to advertise in the magazine
B) how often the magazine is published
C) the price of a one-, two-, or three-year subscription
D) how much the magazine pays its freelance writers
E) None of the above options is correct.
Which of the following is not a criticism usually leveled against political advertising?
A) It is unfair that political ads help television stations make profits in election years.
B) Wealthy candidates and well-funded campaigns may get an unfair advantage.
C) Thirty-second ads are too short to deal with complex and important issues.
D) So-called “attack ads” may undermine citizens’ confidence in the electoral process.
E) Television will not provide free blocks of time to politicians to express their views.
In about half of the states, local school districts determine which textbooks will be used
by their students.
A) True
B) False
The three major home console makers are ______.
A) Atari, Sega, and Nintendo
B) Nintendo, Sega, and Microsoft
C) Microsoft, Sega, and Sony
D) Sony, Atari, and Nintendo
E) Nintendo, Microsoft, and Sony
Univision is the top ______ broadcaster in the United States.
A) nonprofit
B) European
C) alternative
D) Spanish-language
E) None of the above options is correct.
Which line of research has generally demonstrated that the mass media don’t tell people
what to think as much as they tell people what to think about?
A) Cultivation effect
B) Agenda-setting
C) Social learning theory
D) Spiral of silence
E) Audience studies
Grunge music became a significant form of rock and roll in 1992 as a result of a
breakthrough album by Nirvana.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Income
B. Divides consumers into types
C. Propaganda Technique in the World War
D. “The real thing”
E. Investigative journalism pioneer
F. Public Opinion
G. Former president Richard Nixon
H. Ivy Ledbetter Lee
I. United Arab Emirates
J. NBC
K. Pseudo-event
L. Crystallizing Public Opinion
M. Galvanometers
Payne Fund Studies
The Radio Act of 1927 created the Radio Corporation of America.
A) True
B) False
The U.S. movie rating system is an example of ______.
A) industry self-regulation
B) censorship
C) state regulation
D) FCC guidelines
E) federal regulation
Which statement about the early American “prestigious” publishing houses is true?
A) They developed rapidly during the eighteenth century with printers like Benjamin
Franklin.
B) For almost a century, there was only one major publishing house that was broken
apart by antitrust laws.
C) The first American publishing houses were founded between 1900 and 1910.
D) The oldest and most prestigious American publishing houses are all now part of
major media conglomerates.
E) All of the options are true.
Unlike most other forms of mass media, book publishing has avoided domination by a
few huge corporations.
A) True
B) False
Online advertisers pay a rate called a ______.
A) share
B) CPM
C) retransmission fee
D) software cost
E) None of the above options is correct.
For each number under General Questions, fill in a letter.
A. Child Online Protection Act
B. Maxwell theorized existence of radio waves
C. Amos ‘n’ Andy started on Chicago radio
D. Developed the Audion, or triode, vacuum tube
E. Adolph Ochs bought the New York Times
F. The Life of an American Fireman
G. Frank Conrad’s station became KDKA
H. Developed FM radio
I. Sued news organizations for libel
J. ABC, CBS, NBC broadcast evening lineups in color
K. Hollywood Ten
L. Saturday Evening Post folded
1902
The first magazines primarily offered entertainment news and gossip.
A) True
B) False
Reporters need to be careful about printing accusations made by attorneys in a court of
law in case a suspect is later found “not guilty.”
A) True
B) False
Of the following magazines, which has the largest circulation in the United States?
A) Maxim
B) AARP The Magazine
C) Time
D) Reader’s Digest
E) TV Guide
In its early days, television drama drew on ______ for many of its ideas, sets, actors,
technicians, and directors.
A) the music industry
B) radio
C) movies
D) New York theater
E) None of the above options is correct.
By the end of the nineteenth century, some magazine cover prices actually went
downfrom thirty-five cents to ten cents.
A) True
B) False