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The public journalism movement asks reporters to remain detached from their
communities and avoid involvement that could reveal a point of view.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Income
B. Divides consumers into types
C. Propaganda Technique in the World War
D. "The real thing"
E. Investigative journalism pioneer
F. Public Opinion
G. Former president Richard Nixon
H. Ivy Ledbetter Lee
I. United Arab Emirates
J. NBC
K. Pseudo-event
L. Crystallizing Public Opinion
M. Galvanometers
Coca-Cola
Which of the following statements about the relationship between the radio industry
and the concept of media convergence is false?
A) The convergence between radio and the recording industry was just the earliest
instance of radio overlapping with another form of mass media.
B) Radio has heavily converged with the Internet with things like podcasts and
streaming audio.
C) Internet stations are able to negotiate royalty rates directly with the music industry.
D) Internet radio harkens back to the early days of radio, with its large variety of
stations, and to the transistors of the fifties, with its portability.
E) Internet radio only includes existing stations that simulcast over the Web.
Which of the following statements about Linux software is true?
A) It's free.
B) Many people have contributed to its development.
C) It is most often found on operating servers rather than PC desktops.
D) Linus Torvalds established it in 1991.
E) All of the options are correct.
Which of the following figures did not play a role in the early development of public
relations?
A) Edward R. Murrow
B) John Burke
C) William "Buffalo Bill" Cody
D) "Poison Ivy" Lee
E) P. T. Barnum
For each number under General Questions, fill in a letter.
A. Saturday Evening Post
B. Pentagon Papers
C. Washington Post
D. McClure's
E. Collier's
F. "The Yellow Kid"
G. North Star
H. Martin Chuzzlewit
I. "Stop! In the Name of Love"
J. New-York Weekly Journal
K. File-sharing
L. New York World
John Peter Zenger
The final part of the cable system that actually brings the cable into the home is called
______.
A) feeder or trunk cable
B) headend
C) cathode ray tube
D) fiber-optic cable
E) drop or tap line
Besides providing community calendars and meeting notices, ______ newspapers
mostly carry articles on local schools, social events, town government, property crimes,
and zoning issues.
A) underground
B) alternative
C) conflict-oriented
D) postmodern
E) consensus-oriented
American culture dominates global markets partly because it is appealing and partly for
economic reasons.
A) True
B) False
Though they resemble newspapers, supermarket tabloids are considered to be a type of
magazine.
A) True
B) False
The first person to discover and develop FM radio in the 1920s and the 1930s was
David Sarnoff of RCA.
A) True
B) False
The circulation of Rolling Stone has dropped in recent years because readers objected to
its irreverent, left-wing viewpoint.
A) True
B) False
A. Premodern (before 1800s)
B. Modern (1800s"1950s)
C. Postmodern (since 1950s)
1) Local culture
2) Factory
3) Virtual office
4) Quill pen
5) Typewriter
6) Global culture
7) Temp workers
The independent community-building site Penny-arcade.com started out as a(n)
______.
A) Webcomic
B) app
C) computer game
D) PUG
E) dance game
TheLadies' Home Journal reached a circulation of one million in 1903 by focusing
solely on women's interests in baking and fashion.
A) True
B) False
Internet advertising is growing at a relatively slow pace of only 1 to 2 percent a year.
A) True
B) False
The first colonial magazines published by Andrew Bradford and Benjamin Franklin
enjoyed instant success and continued for several years.
A) True
B) False
Which of the following is a characteristic of the shift from an industrial to an
information economy?
A) A change in focus from mass production to niche markets
B) A movement from global to local markets
C) A movement from office work to factory and industrialized production
D) An emphasis on laborers rather than service workers
E) All of the options are correct.
Which model of the press is most often associated with today's mainstream U.S. news
media?
A) Authoritarian
B) Communist
C) Libertarian
D) Social responsibility
E) Seditious
Below-the-line costs for a TV program include the ______.
A) writer
B) camera crew
C) actors
D) director
E) All of the options are correct.
Even though boutique agencies give creative people the freedom to do good work, they
haven't been able to attract any major clients.
A) True
B) False
Which of the following was designed as a general-interest or mass audience magazine?
A) The Saturday Evening Post
B) Reader's Digest
C) Time
D) People
E) All of the options are correct.
The key development that allowed for the transition to the digital age was _______.
A) the ability to convert images, text, and sounds into binary code
B) the telegraph
C) the ability to broadcast voices, music, and other sounds via the radio
D) television
E) None of the above options is correct.
Objective journalism as championed by Adolph Ochs and the New York Times was
particularly good at ______.
A) helping readers understand the complexities of the modern age by offering insightful
analysis and context
B) moving the practice of journalism out of the realm of sensationalism
C) exploring journalism's ties to storytelling by adopting a more literary model
D) appealing to working-class readers
E) All of the options are correct.
Angry Birds is an example of a(n) ______ game.
A) adventure
B) action
C) role-playing
D) strategy
E) casual
One way of charting the evolution of consoles is to track the number of bits (binary
digits) that they can process at one time: the higher the bit rating, the more detailed and
sophisticated the graphics.
A) True
B) False
Which of the following is not one of the reasons large companies such as railroads and
utility companies engaged in public relations efforts in the 1800s?
A) A desire to get government subsidies for construction projects
B) A desire to see good things written about them in history books
C) A deep concern about public sentiment toward their companies
D) A desire to run government-approved monopolies
E) All of the options are reasons.
An obnoxious car dealer or appliance salesman yelling at the camera in a TV
commercial is using which questionable persuasive strategy?
A) Hidden-fear appeal
B) Irritation advertising
C) Plain-folks pitch
D) Snob-appeal approach
E) Product placement
Cable systems that operate as common carriers are required by law to approve the
content of all programs they provide their subscribers.
A) True
B) False
Which of the following actions by the media is not a violation of the usual rights of
privacy for a private citizen?
A) Taping or photographing a person in their home or other private space
B) Sharing health records
C) Using a person's image or quote in a news story without consent
D) Disclosing information about religion, sexual activities, or personal activities
E) Using a person's image or name, without consent, in advertisements or endorsements
The first English work to be printed in book form was ______.
A) the Gutenberg Bible
B) The Whole Book of Psalms
C) Diamond Sutra by Wang Chieh
D) Chaucer's Canterbury Tales
E) None of the above options is correct.
The first magazines in America were edited for the working classes.
A) True
B) False
The top three radio companies in the United States are ______.
A) CBS, Salem, and Univision
B) iHeartMedia, Cumulus, and Townsquare
C) Cox, Cumulus, and CBS
D) Cumulus, Cox, and CBS
E) iHeartMedia, CBS, and Lotus
Which of the following is not considered a consequence of the printing press?
A) The rise of the middle class
B) The concept of the nation-state
C) An increased sense of community and mutual cooperation
D) A decline of religious authority
E) An increase in literacy rates
