The most traditional pay model in the electronic game industry is the ______ model.
A) free-to-play
B) subscription
C) boxed game/retail
D) superstore
E) None of the above options is correct.
Which kind of research involves systematically coding and measuring media content?
A) Experiments
B) Focus group interviews
C) Surveys
D) Content analysis
E) Political economy
Newspaper editors feel that the public’s right to know always outweighs other issues,
including national security.
A) True
B) False
Tobacco ads disappeared from American television in 1971.
A) True
B) False
A consensus narrative is a type of movie that seeks a small, select, niche audience.
A) True
B) False
Which of the following statements about cross-platform media convergence is false?
A) A primary goal is to maximize profits.
B) A common result of this kind of convergence is using fewer employees to generate
content for multiple outlets.
C) It can involve a single company owning various media holdings, such as radio and
television stations, Internet service providers, and cable television systems.
D) A primary goal is to offer more choice to media consumers.
E) None of the statements is false.
To avoid offending readers, Sports Illustrated does not publish investigative articles.
A) True
B) False
Selecting from the following list, match items with the type of news with which they
are associated.
A. Print news
B. TV news
Inverted pyramid
An inverted-pyramid lead, carefully attributed sources, and limited use of adverbs and
adjectives are the hallmarks of a neutral news story.
A) True
B) False
Which of the following is one of the methods used by the Trust to control the film
industry?
A) Distributing faulty movie film to other companies
B) Acquiring most major film distributorships
C) Signing exclusive contracts with actors
D) Forcing film producers to relocate to New York
E) Building the most lavish nickelodeons
What makes literary journalism different from early-twentieth-century models of
“objective” journalism?
A) Literary journalism focused on a “just the facts” approach, cutting out the extra
descriptive details found in objective journalism.
B) Literary journalism applied fiction writing techniques to nonfiction material, instead
of being purely informational as in objective journalism.
C) Literary journalism focused only on gossip while objective journalism focused only
on news.
D) Literary journalism believed in reporting on both sides of an argument, whereas
objective journalism focused only on one opinion.
E) None of the above options is correct.
The first protomodern book, which used sheets of material sewn together at the edges to
allow the book to be opened at any page, was called ______.
A) papyrus
B) parchment
C) a codex
D) an illuminated manuscript
E) vellum
Rules of punctuation, capitalization, and spacing of written words were developed
______.
A) during the Middle Ages by scribes
B) in 1452 by printer Johannes Gutenberg
C) in the 1500s for the publication of Canterbury Tales
D) in the ninth century by Wang Chieh for the Diamond Sutra
E) during the Renaissance by Leonardo DaVinci
The ______ is the blueprint or roughly drawn comic strip of a potential ad.
A) focus group
B) storyboard
C) VALS strategy
D) PSA
E) space broker
According to the textbook, books help us ______.
A) discover who we are
B) discover what we value
C) discover what our common ties with others are
D) understand ideas outside of our own experiences
E) All of the options are correct.
Large companies are increasingly beginning to dominate the magazine business.
A) True
B) False
Former president Richard Nixon used PR techniques to restore his tarnished image after
he left the White House.
A) True
B) False
The World Wide Web was developed in _______.
A) the late 1980s
B) 1993
C) the late 1990s
D) 2000
E) 2007
One advantage of polyvinyl records over shellac records is that they were less likely to
break.
A) True
B) False
Senate hearings on the music industry in the 1980s led to ______.
A) lower prices for music
B) higher royalty rates for artists
C) monopolistic control of the music industry
D) music advisory labels
E) the legalization of payola
When mass media researchers say they are studying political economy, they are most
likely looking at which of the following?
A) The ways political candidates make decisions about reaching an audience
B) The ways economists become political candidates
C) The way ownership of a television network influences the kinds of information in
the network news
D) The way ordinary people engage in political activism or conversations about politics
E) None of the above options is correct.
Movie palaces looked beautiful on the outside, but were often very shabby on the
inside.
A) True
B) False
Which statement best reflects the progress of U.S. labor unions over the last seventy
years?
A) They have experienced steady growth and now represent 35 percent of workers.
B) After being painted as ‘socialist,” they saw their enrollment suffer badly through the
1940s, 1950s, and 1960s, but they have rebounded strongly in the last thirty years.
C) Enrollment seems to rise and fall each decade, but labor unions have overall peaked
since the turn of the twenty-first century.
D) They have benefited greatly from the steady influx of manufacturing away from
other countries.
E) They grew steadily following World War II, peaked in the 1950s when about a third
of Americans belonged to a union, then have watched their numbers dwindle as more
manufacturing jobs move overseas.
Which of the following is true about the Hollywood Ten?
A) They were tried in a court of law, and evidence was presented to show they were
helping America’s enemies.
B) They avoided punishment and appeared cooperative by giving names of people they
thought or knew sympathized with communists.
C) They may have falsely named industry rivals as communist supporters in order to
gain an advantage in Hollywood.
D) They only made films with patriotic or anticommunist themes.
E) None of the above options is correct.
Which of the following is not part of the legal definition of obscenity?
A) The work as a whole must appeal to prurient interest.
B) The work as a whole must lack serious literary, artistic, political, or scientific value.
C) The work must depict or describe dirty words and brutal violence.
D) The work must depict sexual conduct in a patently offensive way.
E) All of the options are part of the legal definition.
The Hollywood Ten are famous for ______.
A) violating the film production code in the 1950s
B) trying to pool patents and control the film industry
C) being the leading film stars of the silent era
D) refusing to testify before the House Un-American Activities Committee
E) giving up names of suspected communist sympathizers during the communist
witch-hunts of the 1940s and 1950s
Which of the following is true about early major Hollywood studio heads like Adolph
Zukor?
A) They allowed independent, smaller filmmakers to thrive because of their own
experiences fighting the opposition and control of Thomas Edison and the Trust.
B) They struggled because of stiff competition from European filmmakers following
World War I.
C) They tried to give actors and directors a great deal of choice about the kinds and
numbers of films to make.
D) They believed that the three main areas of the movie businessproduction,
distribution, and exhibitionshould be handled by separate companies.
E) None of the above options is correct.
Some of the first American advertising agencies were space brokers,who bought space
in newspapers and sold it to their clients.
A) True
B) False
The Children’s Television Act of 1990 mandated that ______.
A) product placement be minimized in children’s programming
B) networks provide some educational and informational children’s programming
C) advertising be banned from children’s programming
D) all advertising in children’s programming meet strict guidelines
E) All of the options are correct.
According to the textbook, as e-books become more popular, consumers who use them
might expect to see ______.
A) e-books that will look and feel more like print books
B) very few changes from current e-books
C) e-books with embedded video, hyperlinks, and dynamic content
D) e-books that will look and feel more like magazines
E) All of the options are correct.
According to the textbook, which of the following statements about television news is
true?
A) There have been relatively few changes to the television news industry since the
start of the 24/7 cable news channels.
B) From the very start of television, networks were concerned with keeping their news
departments separate from big commercial sponsors like tobacco companies.
C) ABC News was the first news program to be aired by a major television network.
D) Since the 1960s, national polls have shown local television news is typically thought
of as more trustworthy than newspapers.
E) None of the above options is correct.
While P. T. Barnum felt that all publicity was good publicity, Edward Bernays viewed
all public relations as propaganda and therefore unethical.
A) True
B) False
The most inexperienced game players join organized groups called guilds or clans.
A) True
B) False
Zines are usually noncommercial, small-circulation magazine projects self-published by
individuals.
A) True
B) False
The Hollywood Ten were studio writers and directors jailed for leaking military secrets
to the Soviet Union.
A) True
B) False