A Japanese form of graphic novels is called ______.
A) a codex
B) a dime novel
C) manga
D) pulp
E) el-hi
Which of the following are ways the music industry tries to fight the illegal
downloading of music?
A) It has asked P2P sites like Grokster and Kazaa to pay them a monthly fee.
B) It has embraced ways for consumers to pay for legal downloading of music.
C) It has convinced several major Internet service providers to help identify customers
who may be illegally downloading music.
D) Both B (“embraced legal downloading”) and C (convinced “Internet service
providers identify illegal downloaders”) are correct.
E) Both A (asked “P2P sites to pay a monthly fee”) and B (“embraced legal
downloading”) are correct.
The U.S. Supreme Court’s standards for judging something as obscene include which of
the following?
A) The average person, applying community standards, would find that the material as
a whole appeals to prurient interest.
B) The material depicts sexual conduct in a patently offensive way.
C) The material as a whole lacks serious literary, artistic, political, or scientific value.
D) The work as a whole must be judged obscene.
E) All of the options are correct.
Franklin Delano Roosevelt: A Memorial, published in 1945, is an example of which
type of book?
A) Religious
B) Instant book
C) Reference
D) Novel
E) Graphic novel
In 1971, President Richard Nixon’s administration tried to block publication of ______.
A) reports on weapons of mass destruction
B) reports of government overspending
C) instructions on how to make an H-bomb
D) the Progressive magazine
E) a study of U.S. involvement in the Vietnam War
The manuscript culture that existed between 1000 B.C.E. and the mid-fifteenth century
primarily served the ruling classes.
A) True
B) False
Earmarks are spending directives in bills that are often the result of political favors or
bribes.
A) True
B) False
Selecting from the following list of terms, match the description with the associated
research method. Some terms may be used more than once or not at all.
A. Agenda-setting
B. Cultivation effect
C. Content analysis
D. Experiment
E. Survey
This kind of research method reveals correlations between two variables.
Which statement indicates why radio typically has its biggest audiences between 6 and
9 A.M. and between 4 and 7 P.M.?
A) Many people listen to the radio as they drive to and from work.
B) The funniest shows are on at those times.
C) The lucrative teenage audience listens most during those times.
D) Radio stations want it to be that way.
E) None of the above options is correct.
Which of the following is the best-selling book of all time?
A) Various versions of the Bible
B) Better Homes and Gardens Cookbook
C) Baby and Child Care by Dr. Benjamin Spock
D) Peyton Place by Grace Metalious
E) Twilight by Stephanie Meyer
Which of the following is a side effect of the growth of Internet advertising?
A) More and more advertisers are moving ad spending away from traditional media to
the Internet.
B) Search engines like Google are becoming leading advertising companies.
C) E-mail inboxes are bombarded with spam.
D) Social networking sites gather user information for advertising purposes.
E) All of the options are correct.
If data showed that heavy consumers of violent videos engage in more violent behavior
than do light consumers, a social scientist would likely conclude that ______.
A) watching violent videos causes violent behavior
B) violent personality traits cause people to choose violent videos
C) watching videos has strong effects on the audience
D) viewing violent videos and violent behavior are correlated
E) All of the options are correct.
Women’s magazines, such as Good Housekeeping and Woman’s Day,survived the
competition for ad dollars better than magazines like Life and Look.
A) True
B) False
Scoop behavior, in which reporters stake out a house or chase celebrities, is
called______.
A) situational ethics
B) herd journalism
C) individualism
D) conflict of interest
E) yellow journalism
Which of the following chronologies best describes the way early movie industry
technology developed?
A) narrative films, vitascope, celluloid, zoetrope
B) zoetrope, vitascope, celluloid, narrative films
C) celluloid, zoetrope, vitascope, narrative films
D) zoetrope, narrative films, celluloid, vitascope
E) zoetrope, celluloid, vitascope, narrative films
Which of the following is one of the WPP Group’s top competitors?
A) Omnicom
B) Ogilvy & Mather
C) J. Walter Thompson
D) Peterson Milla Hooks
E) None of the above options is correct.
The linear communication model can be criticized on the grounds that it _______.
A) assumes that culture is hierarchical
B) asserts that audiences create their own meanings from messages sent
C) suggests an active sender and a passive receiver
D) conforms too closely to the EPS model
E) is flexible enough to describe the way consumers use the Internet
The U.S. Supreme Court has defined motion pictures as free speech since 1915.
A) True
B) False
Almost all magazines offer 25 to 50 percent discounts from their rate cards to
advertisers.
A) True
B) False
The FCC can fine broadcast stations any amount it sees fit for indecent incidents.
A) True
B) False
An elevated and angled perspective that enhances the sense of three-dimensionality by
allowing players to see the tops and sides of objects is ______ perspective.
A) first-person
B) omniscient
C) third-person
D) first-person shooter
E) isometric
Which company became the first to sell ads on the radio?
A) American Marconi
B) AT&T
C) NBC
D) RCA
E) Westinghouse
For each number under General Questions, fill in a letter.
A. Kinetoscope
B. Iconoscope
C. Electronic television
D. The Jazz Singer
E. CBS news anchor
F. Twenty-One
G. Birth of a Nation
H. Shaft
I. Oldboy
J. Lost in Translation
K. DBS
Spike Lee
The ______ case in 1952 determined that film should be protected as a form of free
speech.
A) Burstyn v. Wilson
B) Mutual v. Ohio
C) New York Times v. Sullivan
D) Progressive
E) Pentagon Papers
With so many specialized magazines appealing to distinct groups, magazines today
don’t have as strong a role in creating a sense of national identity.
A) True
B) False
While social science research can be characterized as trying to establish a
cause-and-effect relationship, cultural studies ______.
A) does exactly the same thing, but calls it something different
B) looks at how propaganda might affect a group of people
C) only examines how the media affect the world
D) only focuses on how society shapes mass media
E) forms more general perspectives about how the mass media interact with the world
Who reportedly said, “The modern editor of the popular journal does not care for facts.
The editor wants novelty”?
A) Frederick Douglass
B) Justice Oliver Wendell Holmes
C) Joseph Pulitzer
D) Justice Hugo Black
E) None of the above options is correct.
Of the new digital media conglomerates, which one has a main strength of search
advertising?
A) Google
B) Facebook
C) Apple
D) Disney
E) Amazon
Elvis Presley created the sound called rockabilly.
A) True
B) False
Which of the following indicates how radio listeners today are different from radio
listeners in the 1930s?
A) Listeners today are loyal to specific stations or formats rather than to specific shows.
B) Listeners today tune in at a specific time to hear their favorite radio programs, rather
than cruising through stations.
C) Peak listening occurs in the evening hours today, rather than during drive time.
D) Today, people listen to their radio at home more than people did in the 1930s.
E) None of these options is correct.