For each number under General Questions, fill in a letter.
A. Income
B. Divides consumers into types
C. Propaganda Technique in the World War
D. “The real thing”
E. Investigative journalism pioneer
F. Public Opinion
G. Former president Richard Nixon
H. Ivy Ledbetter Lee
I. United Arab Emirates
J. NBC
K. Pseudo-event
L. Crystallizing Public Opinion
M. Galvanometers
Walter Lippmann
Of all our mass media institutions, newspapers have played the leading role in
sustaining democracy.
A) True
B) False
The Federal Trade Commission can require advertisers to run spots correcting their
deceptive ads.
A) True
B) False
Electronic games do not have speech protection under the First Amendment.
A) True
B) False
Researchers associated with the minimal-effects model argue that people engage in
selective ________________________ and selective retention with regard to the media.
The practice of recording shows and watching them later when it is more convenient is
called ______.
A) fin-syn
B) viewer’s choice
C) time shifting
D) stripping
E) syndicating
Media owners encourage public debates about the structure and ownership of mass
media because they consider such discussion to be in their best interests.
A) True
B) False
The close reading and interpretation of the meaning of cultural forms is called ______.
A) content analysis
B) agenda-setting
C) textual analysis
D) the cultivation effect
E) uses and gratifications
The textbook suggests that closing newspaper bureau offices ______.
A) means a better, more detailed, and more diverse view of news events for consumers
B) means fewer stories and fewer versions of stories about important issues and events
C) means newspapers are hiring more reporters to staff their central news offices
D) means newspapers are cutting their arts or culture sections
E) None of the above options is correct.
Selective exposure ___________.
A) is a TV show about the quirky inhabitants of a remote town in Alaska
B) refers to the process of media gatekeepers selecting information to which an
audience will be exposed
C) deals with how much time audiences choose to spend with any media
D) refers to the fact that people tend to seek out messages that agree with what they
already believe
E) refers to early film development techniques
The first home television game was called Pong.
A) True
B) False
Which of the following best sums up the advantages and disadvantages of FM radio
versus AM?
A) FM included less static, had better sound fidelity, but traveled for shorter distances.
B) FM included less static, could travel longer distances, but had uneven results with
pitch.
C) FM was an older, cheaper technology but did better with stereo sound.
D) FM was much better suited to the spoken voice because music sounded clearer on
AM.
E) None of the above options is correct.
If you are trying to understand human behavior rather than explaining and predicting it,
which approach to mass communication research would you take?
A) A media effects approach to research
B) A cultural approach to research
C) An agenda-setting approach to research
D) A content analysis approach to research
E) None of the above options is correct.
For each number under General Questions, fill in a letter.
A. Advertising measure
B. Prior restraint
C. Film as free expression
D. Newspaper ownership
E. Libel standard
New York Times v. Sullivan
Which of the following is an example of synergy by Disney?
A) Creating a movie series from its popular theme-park ride Pirates of the Caribbean
B) Merging with Pixar in 2006
C) Starting Buena Vista in 1953
D) Hiring Michael Eisner to lead a new management team in 1984
E) Opening Disneyland Paris in 1991
Astroturf lobbying refers to phony grassroots campaigns engineered by PR firms.
A) True
B) False
AAA game titles typically cost much less than a blockbuster film to make and promote.
A) True
B) False
Ralph Nader’s book Unsafe at Any Speed is credited with launching the consumer
reform movement in America.
A) True
B) False
One of the reasons for TV Guide’s popularity was that _____.
A) its first issue featured Elvis
B) it offered lurid commentary about TV stars
C) it was initially free
D) many newspapers hadn’t yet started publishing TV listings
E) All of the options are correct.
Numerous books became best-sellers after their authors appeared on __________.
A) Inside Edition
B) Home Improvement
C) Oprah
D) C-SPAN’s Booknotes program
E) 20/20
Contemporary public (noncommercial) radio mostly follows a variety rather than a
specified format.
A) True
B) False
Webzines such as Salon and Slate have opened new doors for online journalism.
A) True
B) False
Conservative social forces in the late 1950s pointed to Jerry Lee Lewis as an example
of ______.
A) the new clean-cut musicians who were promoted by Dick Clark
B) a rock and roller who was considered to be “white trash”
C) how musicians could be corrupted by payola
D) how a young man from the South could realize the American Dream
E) how black musicians were inciting riots
Jrgen Habermas’s theory of the public sphere was about the need for global cooperation
with public projects.
A) True
B) False
TV Guide succeeded, in part, because it was readily available at the nation’s
supermarket checkout lines.
A) True
B) False
The Internet originated as a military and government project.
A) True
B) False
Which of the following large corporations is not one of the major firms controlling
national and international music distribution today?
A) RCA
B) Sony Music Entertainment
C) Warner Music Group
D) Universal Music Group
E) None of the above options is correct.
Concerned with the power that the Big Three networks had, the FCC enacted the Prime
Time Access Rule.
A) True
B) False
During his lifetime, Nikola Tesla received much recognition for his wireless inventions.
A) True
B) False
Apple is now the largest e-commerce site in the world.
A) True
B) False
The advance money that a recording artist receives from his or her music label is
ultimately a loan, and the artist must repay the label before receiving any additional
royalties made on sales.
A) True
B) False
Print and broadcast media are not treated equally under the First Amendment.
A) True
B) False
______ integrate advertisements as billboards, logos, or storefronts inside a game.
A) Advergames
B) In-game advertisements
C) MMORPGs
D) Gamespeaks
E) None of the above options is correct.
By law, nonprofit broadcasters are allocated 25 percent of all the broadcast frequencies
in the United States today.
A) True
B) False