For each number under General Questions, fill in a letter.
A. Longer electromagnetic wavelengths
B. Satellites
C. Shorter electromagnetic wavelengths
D. Armstrong commits suicide
E. Real-time computer messages
F. War of the Worlds
G. Now WNBC
H. Government-sanctioned monopoly
I. CBS
J. Algorithmic search engine
K. Online audio files
L. Web browser
M. Printing press
N. ISP
Podcasting
At the network era’s peak, a prime-time series with a rating of 17 or 18 and a share of
between 28 and 30 was generally a success.
A) True
B) False
Computer engineer Ray Tomlinson established the “login name@host computer”
convention for e-mail addresses.
A) True
B) False
In the interpretation stage of the critical process, an answer must be found to which of
the following questions?
A) When?
B) How many?
C) Who?
D) So what?
E) Where?
Within the magazine publishing industry, the department that usually produces the
nonadvertising content of a magazine is known as the _____.
A) advertising and sales department
B) production and technology department
C) editorial department
D) circulation and distribution department
E) table of contents department
Directing opportunities for women in Hollywood have been limited.
A) True
B) False
Internet radio stations pay a licensing fee to broadcast copyrighted music.
A) True
B) False
Based on the criteria a local broadcaster would use to determine newsworthiness, which
of the following stories would most likely be covered?
A) Two local city council members get into a heated argument over building a new
statue to honor a local celebrity.
B) People in a small foreign nation elect a new president.
C) Two local city council members agree to spend ten dollars on a new sign for the
council chambers.
D) A local woman takes in a stray cat.
E) A Girl Scout helps an elderly woman cross the road.
American filmmaker Edwin S. Porter ______.
A) shot narrative scenes out of order
B) made what is considered America’s first narrative film
C) used the first close-up in U.S. narrative film history
D) adapted Mlis’s innovations for narrative film
E) All of the options are correct.
A journalist who practices an informational or modern model approach to journalism
would most likely be inclined to focus a story about a crime spree around ______.
A) presenting official comments and statistics in a neutral manner
B) taking an advocacy stance
C) condemning the criminals involved
D) acknowledging his or her own point of view
E) None of the above options is correct.
Match the elements of a cable TV system with their descriptions.
A. Distributes signal around a community on utility poles
B. Runs from utility pole to subscriber’s home
C. Processes signals received from program suppliers
1) Headend
2) Trunk cable
3) Tap line
The idea of the e-book was born when Michael Hart typed up the text of the U.S.
Declaration of Independence on his computer in 1971.
A) True
B) False
A form of Internet identity theft involving phony e-mail messages asking customers to
update their credit card numbers, account passwords, and other personal information is
called _______.
A) spamming
B) data-mining
C) targeting
D) open sourcing
E) phishing
Media that rely primarily on direct payment to collect revenues include ______.
A) movies
B) online search engines
C) over-the-air radio stations
D) consumer magazines
E) daily newspapers
A mass media effects researcher might choose a survey approach if he or she has a
desire to ______.
A) try to control variables using a control group and an experiment group
B) demonstrate a clear cause-effect relationship
C) observe people in a laboratory, or tightly controlled, situation
D) observe people using mass media in their own homes
E) collect information that applies to a large population
The most advanced form of collective intelligence in gaming is ______.
A) advergames
B) modding
C) MMORPGs
D) blogging
E) None of the above options is correct.
Which of the following is not one of the four steps identified as part of the social
learning theory process?
A) Retention
B) Motivation
C) Attention
D) Motor reproduction
E) Cultivation
One of the most overlooked areas of online gaming is the teen market.
A) True
B) False
Postmodern values include which of the following?
A) A belief in rational order
B) Working efficiently
C) Diversity and fragmentation of cultural styles
D) Rejecting tradition
E) None of the above options is correct.
The shift to an information-based economy emphasized the cultivation of specialized
niche media markets.
A) True
B) False
An oligopoly exists when there is a lot of variety in the number of sellers and producers
of media content, but not much variety in what they actually produce.
A) True
B) False
Which newspaper used the motto “It does not soil the breakfast cloth”?
A) The New York Journal
B) The New York World
C) The Village Voice
D) The Amsterdam News
E) None of the above options is correct.
Some members of the U.S. government wanted to charge the founder of WikiLeaks,
Julian Assange, with ______.
A) computer fraud for hacking into the cell phones of crime victims
B) computer fraud for running a scam posing as a deposed Nigerian prince
C) espionage for publishing the Pentagon Papers
D) espionage for releasing thousands of confidential U.S. embassy documents online
E) None of the above options is correct.
For each number under General Questions, fill in a letter.
A. Longer electromagnetic wavelengths
B. Satellites
C. Shorter electromagnetic wavelengths
D. Armstrong commits suicide
E. Real-time computer messages
F. War of the Worlds
G. Now WNBC
H. Government-sanctioned monopoly
I. CBS
J. Algorithmic search engine
K. Online audio files
L. Web browser
M. Printing press
N. ISP
January 31, 1954
The Communications Act of 1934 mandated that radio broadcasters operate in the
“public interest, convenience, and necessity” based on which of the following
arguments?
A) Radio stations are funded by the government and therefore should serve the public.
B) Limited broadcast signals constitute a scarce national resource.
C) Minors have unrestricted access to the radio.
D) The government should be able to control broadcasting the way it controls the print
media.
E) All of the options are correct.
What is spyware and what does it do?
A) It is a way for the government to figure out if you are accessing pornography online.
B) It was software developed by the Defense Department’s Advanced Research Projects
for spying on Russia.
C) It is a computer program that lets you access secret information from sources like
WikiLeaks.
D) It is a computer program that is secretly bundled with other software that allows
someone to collect private information.
E) None of the above options is correct.
About ______ percent of U.S. households have a video console.
A) 25
B) 37
C) 51
D) 62
E) 75
The modern legacy of the style of journalism practiced by Joseph Pulitzer and William
Randolph Hearst includes ______.
A) investigative journalism or otherwise investigating stories in depth to expose
corruption
B) striving for objectivity in reporting
C) supermarket tabloid headlines that include clearly fictional accounts as well as
sensational and largely made up stories about celebrities
D) Both A (“investigative journalism”) and B (‘striving for objectivity”) are correct.
E) Both A (“investigative journalism”) and C (‘supermarket tabloid headlines”) are
correct.
Folk music ______.
A) is mostly acoustic music that is historically popular with authority figures
B) is a genre with a rich history of protest lyrics and a focus on social and political
issues
C) used electric guitars and loud drum solos to establish its distinctive sound
D) was at the heart of the payola scandals of the 1950s
E) has its roots as music composed and written down by so-called “Tin Pan Alley”
Only after the Sedition Act expired in 1801 did Americans broadly support the idea of a
free press.
A) True
B) False
An example of the way in which an online magazine might be different from a print
magazine is to _____.
A) feature interactive 3-D models
B) allow readers to click on an item on a digital page and be taken to an online store
where they can purchase it
C) feature video and audio
D) use an innovative layout that is only possible online
E) All of the options are correct.
ARPAnet is a browser.
A) True
B) False
The Telecommunications Act of 1996 puts strict limits on the number of radio and TV
stations any one company can own.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Saturday Evening Post
B. Pentagon Papers
C. Washington Post
D. McClure’s
E. Collier’s
F. “The Yellow Kid”
G. North Star
H. Martin Chuzzlewit
I. “Stop! In the Name of Love”
J. New-York Weekly Journal
K. File-sharing
L. New York World
Ida Tarbell
A 2013 study found that females are two to three times more likely than males to
become addicted to video games.
A) True
B) False