Product placement is an advertising strategy that puts products into movies, television
shows, and video games.
A) True
B) False
The ______ merger is considered the biggest media merger failure ever.
A) Universal Music Group and EMI
B) Time Warner and Turner Broadcasting
C) Sirius and XM
D) Disney and ABC
E) AOL and Time Warner
For each number under General Questions, fill in a letter.
A. Saturday Evening Post
B. Pentagon Papers
C. Washington Post
D. McClure’s
E. Collier’s
F. “The Yellow Kid”
G. North Star
H. Martin Chuzzlewit
I. “Stop! In the Name of Love”
J. New-York Weekly Journal
K. File-sharing
L. New York World
R. F. Outcault
A. Mass market paperbacks
B. Reference books
C. Textbooks
D. Trade books
1) Art and travel
2) Encyclopedias
3) El-hi
4) The instant book
Which of the following is one definition given in the textbook for the term media
convergence?
A) The consolidation of different mass media holdings under one corporate umbrella
B) The appropriation of American products by foreign advertisers
C) The gathering of multiple press figures at a media event such as a press conference
D) A concentrated and organized stream of Internet traffic to one site for the purpose of
crashing it
E) None of the above options is correct.
Which of the following statements about the Internet is not true?
A) One of the goals for its creation and early development was computer time-sharing.
B) It is a hierarchical network where some have the power to kick others off the
network.
C) By 2014 about 87 percent of all U.S. adults were Internet users.
D) The development of microprocessors and fiber-optic technology was necessary for
the Internet to develop into a marketable medium.
E) In its development stage, universities, government research labs, and corporations
involved with high-tech products were the Internet’s primary users.
Selecting from the following list of terms, match the description with the associated
research method. Some terms may be used more than once or not at all.
A. Agenda-setting
B. Cultivation effect
C. Content analysis
D. Experiment
E. Survey
This line of research has generally demonstrated that the mass media don’t tell people
what to think as much as they tell people what to think about.
Which event led to the Radio Act of 1912, which required most large ships to carry
wireless technology?
A) Fessenden’s 1906 Christmas Eve transmission
B) The sinking of the Titanic
C) David Sarnoff’s wedding
D) Lee De Forest’s Eiffel Tower broadcast
E) Marconi’s founding of American Marconi
In an attempt to minimize government oversight of advertising practices, the
advertising industry established the Better Business Bureau in 1913.
A) True
B) False
A. Hybrid drama
B. Television specials
C. Quiz-show scandals
D. WTBS
1) Sylvester “Pat” Weaver
2) Charles Van Doren
3) Ted Turner
4) Breaking Bad
Pulp fiction was another name for the popular paperbacks and dime novels of the
1880s.
A) True
B) False
In 1948, the FCC approved 10-watt FM stations, allowing more people to participate in
radio.
A) True
B) False
Which of the following is the correct chronological order (oldest to newest) in which
musical genres first became popular?
A) Hip-hop, rock, punk, jazz, grunge
B) Jazz, punk, hip-hop, rock, grunge
C) Punk, jazz, grunge, hip-hop, rock
D) Jazz, rock, punk, hip-hop, grunge
E) Grunge, hip-hop, punk, rock, jazz
For each number under General Questions, fill in a letter.
A. Saturday Evening Post
B. Pentagon Papers
C. Washington Post
D. McClure’s
E. Collier’s
F. “The Yellow Kid”
G. North Star
H. Martin Chuzzlewit
I. “Stop! In the Name of Love”
J. New-York Weekly Journal
K. File-sharing
L. New York World
Nellie Bly
The quiz-show scandals of the 1950s provided the first indication that TV images could
be manipulated.
A) True
B) False
The mass media devote relatively few resources to the coverage of labor news.
A) True
B) False
TheHuffington Post is a leading _______.
A) mash-up video
B) Wiki Web site
C) fundraising tool
D) MMORPG
E) blog
Selecting from the following list of terms, match the description with the associated
research method. Some terms may be used more than once or not at all.
A. Agenda-setting
B. Cultivation effect
C. Content analysis
D. Experiment
E. Survey
This line of research suggests that heavy viewers of television are more likely than light
viewers to perceive reality in ways that are more consistent with “TV reality.”
Ivy Ledbetter Lee told John D. Rockefeller Sr. to hand out ______ to children whenever
he was in public; this positively transformed his image in the wake of the ______
disaster.
A) candy/Standard Oil
B) nickels/Standard Oil
C) dimes/Ludlow
D) quarters/Standard Oil
E) pennies/Fordham
The vast majority of the top radio talk-show hosts promote conservative viewpoints.
A) True
B) False
News organizations owned by large media conglomerates have been significantly
increasing the number of reporters assigned to cover international issues, especially
following the terrorist attacks of September 11, 2001.
A) True
B) False
The Encyclopaedia Britannica fell on hard times in the 1990s because ______.
A) of competition from electronic encyclopedias
B) its scholarship was considered inferior to that of other encyclopedias
C) other encyclopedias were cheaper and better
D) it no longer had a sales force
E) None of the above options is correct.
In the nineteenth century, critics felt which of the following might create havoc?
A) Mary Wollstonecraft Shelley’s Gothic novel Frankenstein
B) Populism
C) “Mash-ups” such as Pride and Prejudice and Zombies
D) Rising literacy rates among the working class
E) Increased access to technology
Some advertisers and companies have canceled ads when a magazine featured an
unflattering or critical article about a company or industry.
A) True
B) False
Because of fears about the spread of communism in the 1950s and the tactics of
lawmakers such as Senator Joseph McCarthy, TV networks started asking actors and
other workers to ______.
A) hold controversial political views in order to get and keep their jobs
B) sign loyalty oaths denouncing communism
C) defend themselves in a court of law from accusations of being communists
D) stop working in television and radio
E) None of the above options is correct.
Match the federal laws with their effects.
A. Permitted telephone companies entry into the TV business
B. Broke up the Standard Oil Company
C. Limited anticompetitive mergers
D. Allowed dealers to sell competing products
Sherman Antitrust Act
The United States follows a libertarian model of free expression and free press.
A) True
B) False
Gutenberg developed the printing press in the fifteenth century.
A) True
B) False
By the 1960s, most radio listening was done outside the home.
A) True
B) False
Which of the following statements about National Public Radio istrue?
A) It is fully funded by the U.S. government with reliable support from the Republican
Party.
B) It has fewer than two million listeners nationwide each week.
C) It is completely free of sponsorship from private businesses and corporations.
D) Morning Edition and All Things Considered are two of its popular programs.
E) None of the above options is correct.
In the 1990s, GM sold its Saturn products via which of the following advertising
techniques?
A) Plain-folks pitch
B) Bandwagon effect
C) Disassociation corollary
D) Hidden-fear appeal
E) Subliminal seduction
Unlike publicity, which is sometimes outside a PR agency’s control, ______ may help
to focus a complex issue or a client’s image.
A) VNRs
B) press releases
C) paid advertising
D) a pseudo-event
E) None of the options is correct.
Johannes Gutenberg is remembered for ______.
A) inventing paper
B) developing the printing press
C) inventing the codex
D) translating the Canterbury Tales into English
E) translating the Bible into English
Which of the following is one of the four stages in the emergence of a new mass
medium that the textbook describes?
A) Invention stage
B) Testing stage
C) Entrepreneurial stage
D) Consumer stage
E) Obsolete stage
Which of the following is an Internet distribution service for television shows and
movies?
A) Redbox
B) TiVo Premiere
C) Blu-ray
D) Netflix
E) Hollywood Video
The Communications Act of _________________________ established the Federal
Communications Commission.
Before rock and roll, the music industry distinguished pop chartsfeaturing mostly white
musicfrom R&B, or _________________________ chartsfeaturing mostly black
music.
____________________ is the second step in the critical process. It involves
discovering significant patterns that emerge from the description stage.
________________________ was the practice of giving reporters free rail passes with
the tacit understanding that they would write glowing reports about rail travel.
In 1994, the gaming industry founded the _________________________ to institute a
labeling system designed to inform parents of sexual and violent content that might not
be suitable for younger players.
A printing technique developed by early Chinese printers, ______________________
involved hand-carving characters and illustrations into blocks of wood.
____________________ has become the dominant form of Web advertising.
In 1902, Edwin S. Porter made the film The Life of an American Fireman and
revolutionized narrative film by introducing the technique of
______________________.
The inverted-pyramid style is associated with _______________________ journalism.
Designed by the U.S. Defense Department’s Advanced Research Projects Agency, the
original Internet was called _________________________.
Establishing the first “ad agencies,” ____________________ purchased ad space in
newspapers and sold it to various merchants.
YouTube is an example of an online video _________________________ community.
______________________ subscriptions automatically renew on a credit card account
unless subscribers request that the automatic renewal be stopped.
As a grassroots movement, _______________________ refers to people who use the
Internet and blogs to disseminate news and information.
________________________ theory is a theory within media effects research that
suggests a link between the mass media and behavior.
______________________ were weekly ten-minute magazine-style compilations of
filmed news events from around the world.
The Radio Act of _____________________ established the Federal Radio Commission.
The stories, characters, personalities, and music that require licensing agreements are
called _________________________.
A tier of channels that subscribers can order at an additional monthly fee over their
basic cable service is referred to as ______________________.