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For each number under General Questions, fill in a letter.
A. Child Online Protection Act
B. Maxwell theorized existence of radio waves
C. Amos 'n' Andy started on Chicago radio
D. Developed the Audion, or triode, vacuum tube
E. Adolph Ochs bought the New York Times
F. The Life of an American Fireman
G. Frank Conrad's station became KDKA
H. Developed FM radio
I. Sued news organizations for libel
J. ABC, CBS, NBC broadcast evening lineups in color
K. Hollywood Ten
L. Saturday Evening Post folded
Richard Jewell
The Internet presents mostly problems and few opportunities for public relations
practitioners.
A) True
B) False
A. Strategy
B. Role-playing
C. Action
D. Adventure
E. Casual
1) Street Fighter
2) Minesweeper
3) Final Fantasy
4) Myst
5) StarCraft
According to the textbook, the mass media have passed through which five historical
stages?
A) Voice, pen, press, telegraph, computer
B) Ancient, medieval, Renaissance, modern, postmodern
C) Speech, manuscript, book, image, information
D) Face-to-face, local, regional, national, global
E) Oral, written, print, electronic, digital
Prior restraint means that courts and governments ______.
A) can block the press from publishing any article they deem inflammatory or
controversial
B) cannot block any publication or speech before it occurs
C) have the right to review every article before it is published
D) can give the news media rules on what they can and cannot publish
E) None of the options is correct.
To become a mass medium, the early silent films had to offer what books achieved: the
suspension of disbelief and stories that engaged an audience's imagination.
A) True
B) False
Nintendo's ______, a two-color handheld console introduced in 1989, popularized the
game Tetris.
A) Game Boy
B) Xbox
C) PS3
D) DS
E) PlayStation Vita
Microsoft famously published its Halo game series to drive sales of the Xbox.
A) True
B) False
Which of the following is not a change the Internet has wrought upon traditional
journalism?
A) News reporters are increasingly required to have video and audio elements in their
stories.
B) News consumers can more often see entire interviews instead of only sound bites.
C) Both print and TV news can continually update breaking news stories online.
D) Journalists might rely too heavily on Internet research rather than physically going
to investigate stories.
E) E-mail interviews allow journalists to get more spontaneity out of interview subjects.
The meaning of a message can be affected by a recipient's gender, age, education level,
ethnicity, and occupation.
A) True
B) False
The first movie theaters were called nickelodeons, a name that indicated the cost of
admission.
A) True
B) False
Which of the following is true about the relationship between the movie and publishing
industries?
A) The film industry rarely turns to the publishing industry for ideas because books are
seen as an outdated mode of communication.
B) Publishers and authors are often cheated out of huge movie rights revenues for film
adaptations of novels.
C) The film industry will adapt graphic novels or comic books, but not fiction or
nonfiction.
D) Publishers pay movie studios huge amounts of money to have their books adapted
into movies.
E) None of the options is correct.
The word magazine comes from the French term magasin, meaning 'storehouse."
A) True
B) False
Georges Mlis opened the first public movie theater in France in 1896.
A) True
B) False
The first e-book readers introduced in the 1990s were deemed too expensive and too
heavy.
A) True
B) False
Adolph Zukor formed the Famous Players Company in 1912 to ______.
A) give young actors a start in movies
B) exert control over movie production
C) serve as an agent for established actors
D) make exceptional movies with the best directors available
E) None of the above options is correct.
Which of the following statements about Wiki Web sites is true?
A) A small group of people closely guard the posting of information to Wiki Web sites.
B) Wiki Web sites peaked in the early 1990s, but are now irrelevant.
C) The most notable example of a Wiki Web site is Wikipedia, the online encyclopedia
that is mostly written by users.
D) Information on Wiki Web sites is highly reliable and always accurate.
E) All of the options are correct.
Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is
the slowest-growing segment of the book publishing industry.
A) True
B) False
The cultivation effect (also known as "mean world" syndrome) argues that ______.
A) the more television people watch, the meaner they become
B) people who watch more television believe they are more likely to become victims of
crime or violence than they actually are
C) people who consider television watching an "uncultured" activity are more likely to
believe most people are violent
D) people who watch violent television will become more violent
E) None of the options is correct.
Facebook uses profile information to deliver targeted and personalized ads to its users.
A) True
B) False
Trade books refers to the category of books sold to the general reader.
A) True
B) False
In advertising, the association principle is ______.
A) a method of persuasion that links the product with a setting, a person, a cultural
concept, or a positive feeling
B) a theory that argues that people associate a product with the feeling they had the first
time they used it
C) the principle that higher-up associates in the advertising agency make fewer daily
decisions
D) the antipersuasion model of linear causality
E) the idea that advertisers need to downplay or hide their corporate identity behind a
product
One of the main problems in studying the effects of media is that whatever real effects
the media cause, they also often serve as a scapegoat for larger social problems.
A) True
B) False
Appropriating a writer's or artist's words or music without consent or payment is a form
of expression that is not protected as speech.
A) True
B) False
During the 2012"2013 season, NCIS on CBS drew an average audience of about
_______.
A) 22 million
B) 20 million
C) 25 million
D) 15 million
E) 18 million
What is a typical characteristic of independent films?
A) They tend to be made on a shoestring budget.
B) They often need help from major studios for successful distribution.
C) They often rely on real-life situations and nonstudio settings.
D) They are now easier and cheaper to make because of new digital movie cameras.
E) All of the options are correct.
The cultivation effect theory suggests that heavy viewing of television leads individuals
to perceive the world in ways that are more consistent with television's portrayals of the
world.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Child Online Protection Act
B. Maxwell theorized existence of radio waves
C. Amos 'n' Andy started on Chicago radio
D. Developed the Audion, or triode, vacuum tube
E. Adolph Ochs bought the New York Times
F. The Life of an American Fireman
G. Frank Conrad's station became KDKA
H. Developed FM radio
I. Sued news organizations for libel
J. ABC, CBS, NBC broadcast evening lineups in color
K. Hollywood Ten
L. Saturday Evening Post folded
1969
Performers, writers, or producers who did not bow to pressure from people like Senator
Joseph McCarthy and found themselves blacklisted as part of the communist
"witch-hunts" of the 1950s ______.
A) were sent to special camps to protect the public
B) could only work for minimum wage
C) lost their jobs and any chance of getting hired
D) could only work for Red Channels, an anticommunist radio and television show
E) None of the above options is correct.
One of Cyrus Curtis's strategies for reinvigorating the Saturday Evening Post was to
_____.
A) appeal to farmers
B) romanticize American virtues through images like Norman Rockwell paintings
C) denigrate American values
D) continue the muckraking tradition
E) publish risqu pictures
Cinema verit is a style of documentary filmmaking that closely resembles a big-budget,
high-gloss Hollywood feature.
A) True
B) False
Analyzing ads using the ____________________ principle explores how the ad
connects the product/service with something socially positive.
Players who delight in intentionally spoiling the gaming experience for others are called
_________________________.
The stages in the development of most new mass communication industries are called
the ____________________ stage, the entrepreneurial stage, the mass medium stage,
and the convergence stage.
