Archives: Quiz

In a strict liability case, if it can be proved that a business was as careful as possible about its product or service, it is not held liable for the harm that results from its use. Responsibility for the circumstances […]

Monitoring allows the manager to ensure effective, productive performance by preventing the loss of productivity to inappropriate technology use. When consumers are injured by a product in which no negligence is involved and no one is at fault, the legal […]

Which of the following is a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders? a. Procuring b. Branding c. Marketing d. Copywriting As […]

Which provision of the Sarbanes-Oxley Act prohibits various forms of professional services that are determined to be consulting rather than auditing? a. Section 201 b. Section 301 c. Section 307 d. Section 404 Which of the following best describes a […]

Which of the following is true about tort law? a. Tort law holds that the only duties that a person owes are those that have been explicitly promised to another party. b. Tort law holds manufacturers accountable in cases when […]

Which of the following is an advantage of monitoring? a. Monitoring tends to promote effective performance since it reduces employees’ stress and pressure. b. Monitoring tends to create a friendly workplace without any suspicions. c. Monitoring increases the level of […]

Which of the following are beliefs and principles that provide the ultimate guide to a company’s decision making? a. Mission statement b. Core values c. Historical milestones d. Vision statement Which of the following holds that a business is responsible […]

Which of the following statements about the Genetic Information Non-Discrimination Act of 2009 (GINA) is true? a. Under GINA, an employer can collect genetic information in order to monitor the biological effects of toxic substances in the workplace. b. Under […]

Which of the following is true of the conservation movement? a. It advocated that the natural world should not be used as a capital resource. b. It regarded natural resources as being able to provide an inexhaustible supply of material. […]

A narrow view of corporate social responsibility is expressed by the: a. social web model of corporate social responsibility. b. integrative model of corporate social responsibility. c. economic model of corporate social responsibility. d. philanthropic model of corporate social responsibility. […]

Cross-cultural training is on the decline in recent years. Sales people do not sell services. Answer: (False) Because of their universally known products, the Wrigley chewing gum company can use product adaptation-communications extension strategies effectively. Answer: (False) A monetary union […]

The first step in the control process is to set standards. Exports from the United States do not require an export license. Answer: (False) Smuggling and black market activities are illegal global markets. Answer: (True) The chain ratio method starts […]

The goal of standardization is to minimize competition. International business consists of international trade and foreign production. Answer: (True) ‘Test, test, test’ is a maxim that marketers should never forget. Answer: (True) The goal of many MNCs is to avoid […]

Social marketing in the Third World is a waste of time and money. For global marketers, the Web could affect the firm’s high margins because of price transparency. Answer: (True) Cost-based pricing simply adds a mark-up to the cost of […]

To identify market opportunities for a given product (or service), the international marketer usually starts off with a large pool of candidate cities. In international marketing, trade barriers to service marketers tend to be much more cumbersome than physical products. […]

The network global organization is sometimes also referred to as an ‘ethnocentric’ organization. Negotiations practices do not vary enormously across cultures. Answer: (False) Brand equity is usually consistent from country to country. Answer: (False) A host country refers to a […]

The size of segments (in the international environment) based on cultural or lifestyle indicators are typically easy to gauge and to factor into overall planning. In most instances, there is no mixture of universal, regional, and country-specific market segments. Answer: […]

More than 90 percent of the world’s trade is denominated in U.S. dollars. Brand name awareness, perceived quality, and other associations invoked by the brand name in the customer’s mind can be described as being part of brand equity. Answer: […]

An agent intermediary takes title to goods. Today, countries have become economically independent. Answer: (False) In 1994, China’s devaluation of its currency triggered the Asian financial crisis. Answer: (True) In the area of age of data, the frequency of census […]

In arm’s-length prices, a firm uses the market mechanism as a cue for setting transfer prices. Strategic alliances between strong and weak partners often work because of the synergy and learning that can take place between mentor and subordinate. Answer: […]

Shift from TV and print to radio advertising is becoming a big reality. ‘Not-Invented-Here’ (NIH) syndrome does not come from local subsidiaries. Answer: (False) The company’s management programs are another major formal control tools. Answer: (False) Backward innovation and selling […]

Contract manufacturing is also known as outsourcing. Frugal engineering means making very cheap, low quality products so you can get the most profit. Answer: (False) If an exporter were to stress price benefits, the exporter would probably be facing a […]

Country of origin (COO) influences are particularly strong among the elderly. Matrix structure can be a bureaucratic bloat. Answer: (True) In these days, many MNCs create organizational structures to foster global product development. Answer: (True) Push strategies are more likely […]

ISP is an acronym for Internet Standards Provider. Small and medium-size companies (SMEs) are also participating in the area of e-commerce and Internet-related opportunities. Answer: (True) A company’s expertise can be channeled through three routes to seek competitive advantage: appropriability […]

There are many unsolved issues in the Internet. For example, e-commerce is global but the national laws are mostly transnational. Any research effort starts off with a precise definition of who the marketer wants to research. Answer: (False) If a […]

One of the procedures used in practice to avoid sloppy translation of questionnaires is forward-translation. Some common market forces are global economies of scale and scope and a steep experience curve. Answer: (False) A common market eliminates all tariffs and […]

The most popular budgeting rule is the objective-and-task method. Any start-up firm becoming global at its first inception is called as ‘˜born again firm’. Answer: (False) Asea Brown Boveri is a prime example of networking. Answer: (True) Pirated products tend […]

In many industries, connectivity means that existing channels can be bypassed by connecting buyers and suppliers directly. On a competitive map, financial, trading, and industrial activities across national boundaries have rendered political borders increasingly irrelevant. Answer: (True) Religion does not […]

FDI in services is controlled by U.S. firms. One of the problems with a multiple party governmental system is a lack of political stability and continuity. Answer: (True) Clan cultures do not stress cohesiveness, participation, and teamwork. Answer: (False) Countries […]

A good example of a global brand name is Microsoft. Materials management refers to the movement of the firm’s finished products to its customers, consisting of transportation, warehousing, inventory, customer service/order entry, and administration. Answer: (False) According to the textbook, […]

Regionalization can also be defined as cross-subsidization. The American Export Trading Company act was passed in 1982. Answer: (True) Country of origin (COO) effects depend on the product category. Answer: (True) India is experiencing changes in its income pattern from […]

In international marketing, many well-known brands in pure web retailing (e-trade, Amazon.com) still have limited ________________________ expertise. a. local b. international c. regional d. economic e. political The goals of a preliminary screen to determine market opportunities are to minimize […]

________________________ can be deterred by strong entry barriers. a. Potential new entrants to the market b. The bargaining power of suppliers c. The bargaining power of buyers d. The threat of substitute products or services e. Existing rivals or competitors […]

Regarding regional integration, South American markets are still less open than those of East Asia. The Silk Road once connected Shanghai (China) to Istanbul (Turkey) on land. Answer: (False) Ethnocentrism is the belief that one’s own culture is: a. superior […]

Which of the following is an example of an issue faced by international sales strategy? a. motivation. b. cultural sensitivity. c. ethical standards. d. relationship building. e. home to host communications. With respect to Hofstede’s cultural classification scheme, ______________ refers […]

Bottom of the pyramid means: a. lower class Egyptians. b. the lowest level of consumer involvement with your product. c. the lowest satisfaction level of Maslow’s hierarchy. d. people earning less than $2 per day. e. the first step toward […]

Differences in both the cultural and physical environment across countries call for a _________________________ strategy. a. product and communication extension–dual extension b. product invention c. product extension–communications adaptation d. product adaptation–communications extension e. product and communications adaptation–dual adaptation Because emerging […]

Pepsico’s decision to adopt a global policy to advertise only nutritious products toward children is an example of ________ a. Cause-related marketing b. Responsible marketing c. Green marketing d. Global advertising e. Viral marketing B2B stands for: a. bubble-to-business b. […]

The Internet offers advantages to international advertisers which include: a. global reach. b. interactivity. c. precise information d. all of the above. e. none of the above. The ____________________ is the oldest and most comprehensive international copyright treaty. a. Berne […]

Some distribution companies even find that the best way to be successful is to create a distribution ________________. a. alliances b. mergers c. acquisitions d. consortia e. joint ventures Why is distribution considered to be the biggest challenge when entering […]

In general, a capital-abundant country (such as the United States) tends to specialize in capital-intensive industry and export capital-intensive products, and import labor-intensive products. This statement is an illustration of the ____________________ of comparative advantage. a. commodity terms of trade […]

All of the following are possible payment terms for goods exported to another nation EXCEPT: a. advance payment b. third party draft. c. confirmed irrevocable letter of credit. d. unconfirmed irrevocable letter of credit e. open account The chief executive […]

With __________________ advertising, guidelines are given to the local affiliates concerning the execution of the advertising. a. geotype b. prototype c. modulartype d. export e. psychological Keyword search advertising allows the company to have a link to its Web site […]

Careless translation of advertising slogans or product labels leads to: a. language blunders. b. high cost. c. government regulation. d. imprisonment of offending parties. e. preference of domestic products. Data in the European market was gathered on the penetration of […]

In the Asia-Pacific region, B2B e-commerce activities are facing obstacles which could hinder the growth of the Internet. These obstacles include: a. doing business on a face-to-face basis. b. cultivating relationships and secrecy issues. c. reluctance to share information. d. […]

If goods enter a ________________, they can be re-exported anytime (up to five years) without payment of duty. a. holding pen b. corporate security zone c. bonded warehouse d. wharf zone e. parallel import zone When import duties are paid, […]

The _________________ argument says that two countries cannot engage in trade if one country has a(an) ___________________ over the other country. Note: the phrase will fit in both blanks. a. absolute advantage b. regional advantage c. supply chain advantage d. […]

___________________ is the only foolproof way to debug the questionnaire and spot embarrassing mistakes. a. Pre-testing b. Post-testing c. Using approved software d. Using standard questionnaire formats e. Having a linguist read the questionnaire All of the following are drivers […]

If promotional dollars are aimed at the end-user, then the strategy is described as being a ______________ strategy. a. push b. pull c. conventional d. vertical e. horizontal G-7 began during the economic crisis of the mid-____________. a. 1950s. b. […]

An example of ____________________ competition is when BMW exports its sports cars to Japan, while Honda exports its competing models to Germany. a. inter-industry b. between-industry c. intra-industry d. superficial e. conglomerate The __________________ model is an attempt to reconcile […]