___________________ is the only foolproof way to debug the questionnaire and
spot embarrassing mistakes.
a. Pre-testing
b. Post-testing
c. Using approved software
d. Using standard questionnaire formats
e. Having a linguist read the questionnaire
All of the following are drivers that impact the composition of a firm’s international
product line EXCEPT:
a. customer service and warranty requirements.
b. customer preferences.
c. competitive climate.
d. organizational structure.
e. history.
Industrialized countries tend to have a lower distribution outlet density than the
_______________________.
a. regional markets
b. global markets
c. world markets
d. submerging markets
e. emerging markets
If an advertiser uses field experiments (such as systematically manipulating the
spending amount in different areas within the country to measure the impact of
advertising on the brand’s awareness, sales volume, and market share) to adjust
budget expenditures, they are probably using the ______________ method of
budgeting for advertising expense.
a. percentage of sales
b. competitive parity
c. all-you-can-afford
d. objective-and-task
e. marginal increment
When Canon (a camera manufacturer) sold its AE-1 camera to young replacement
buyers in Japan and upscale first-time camera (35 mm single-lens reflex) buyers,
they were probably pursuing a(n) _________________________ segment policy.
a. diverse
b. universal
c. combination
d. customized
e. international
_________________ refer(s) to a collection of short-term incentive tools that lead to
quicker and/or larger sales of a particular product by consumers or the trade.
a. Advertising
b. Sales promotion
c. Internet marketing
d. Promotion
e. Publicity
____________________ the sales force means directing and motivating the sales
force to fulfill the company’s objectives and providing the resources to allow them
to do so.
a. Recruiting
b. Training
c. Evaluating
d. Supervising
e. Compensating
The astute marketing researcher must be aware of the need for conceptual and
functional equivalence in designing questionnaires for the international market.
In addition, it is also necessary to fulfill two additional criteria. They are:
a. time and cost evaluation.
b. translation and scalar equivalence.
c. translation and polar equivalence.
d. religious and bias equivalence.
e. polar and scalar equivalence.
When a company focuses solely on its domestic market, this strategy is characterized as
one employing:
a. global marketing.
b. international marketing.
c. domestic marketing.
d. indirect marketing.
e. direct marketing.
One of the most fundamental determinants of the exchange rate is ______________
whereby the exchange rate between the currencies of two countries is in equilibrium
when it equates the prices of a basket of goods and services in both countries.
a. free float
b. free float (dirty)
c. managed float
d. purchasing power parity (PPP)
e. absolute cost advantage
A key to pursuing a product policy of product design families (or product
design standardization) lies in:
a. good engineering.
b. quality control.
c. good die-casts.
d. standardization of components.
e. standardization of labor.
With respect to sales force structure, the ____________________ sales force has
each salesperson responsible for a particular area (reporting up the line to regional
sales managers).
a. territorial
b. product
c. customer
d. matrix
e. ‘open plan’
______________ occurs when imports are being sold at an ‘unfair’ price.
a. Price fixing
b. Dumping
c. Gray marketing
d. Countertrade
e. Predatory pricing
__________________ affects the company’s decision about where to source and
market, based on lower cost of labor and other resources in one country relative to
another.
a. Relative advantage
b. Absolute cost advantage
c. Comparative advantage
d. Competitive advantage
e. Sourcing advantage
According to the PRS Group’s 2005 International Country Risk Ratings, which of the
following country has the LOWEST risk rating?
a. Norway
b. Switzerland
c. Singapore
d. Finland
e. Somalia
A model of organizational culture scheme includes the following four types
EXCEPT:
a. clan.
b. hierarchy.
c. market.
d. adhocracy.
e. nations.
If a company wishing to sell baby monitors (to help with infants that have trouble
breathing) wanted to estimate the size of their potential market in a developing
country for which little data was available, they could get the population size, examine
the number of births per year, focus on cities that had the highest birthrates, and
contact hospitals that had the most problems with SIDS (sudden infant death
syndrome). This logic most closely approximates which of the following methods
listed below?
a. analogy method
b. Latin square
c. trade audit
d. chain ratio method
e. cross-sectional regression analysis
When New Balance, the U.S.-based maker of high-tech running shoes, sells its shoes
in France as haute couture items rather than simply athletic shoes, this is an
example of:
a. country objectives.
b. company objectives.
c. consumer objectives.
d. monopoly objectives.
e. none of the above.
If a company were to follow a strategy of product and communications
adaptation (dual adaptation) in a foreign market, an example of a product category that
would fit this strategy would be __________________.
a. soft drinks
b. motorscooters
c. gasoline
d. diet aids
e. hand-powered washing machines
The easiest product to sell abroad with respect to logistics is a(n) _____________
product.
a. differentiated
b. semi-standardized
c. clustered
d. gray market
e. standardized
An example of a free trade area would be:
a. the European Union.
b. the Soviet Union.
c. the United Kingdom.
d. NAFTA.
e. the United Nations.
Find the general statement about the country of origin (COO) effect listed below that
is NOT true.
a. COO effects are not flexible.
b. consumers prefer domestic products over imports.
c. the critical factor appears to be the place of manufacture rather than the location of
the company’s headquarters.
d. COO effects do not change very much over time.
e. demographics make a difference.
One method for determining market size estimates takes the variable of interest (such
as market size) and relates it to a set of predictor variables (indicators closely related
to demand). This method would be best described as being which of the following?
a. analogy method
b. Latin square
c. trade audit
d. chain ratio method
e. cross-sectional regression analysis