Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
The first step in the control process is to set standards.
Exports from the United States do not require an export license.
Smuggling and black market activities are illegal global markets.
The chain ratio method starts with a very rough base-number as an estimate for the
market size.
One of the reasons for pursuing a global brand as part of product policy is what might
be called a prestige factor.
The European Central Bank is headquartered in Paris, France.
In the percentage of sales method, the overall advertising budget is based on either
past or expected sales revenues.
From the transaction cost analysis, market failure typically happens when
transaction-specific assets become valuable.
Language is not a major barrier in international advertising.
David Ricardo developed the comparative advantage theory 180 years ago.
Motivation, cultural sensitivity, ethical standards, and fairness are all issues that are
relevant as intercultural issues with the foreign country.
Gray market channels are also known as parallel imports.
Corporate objectives have no influence in choosing entry modes.
No companies from emerging market countries have made it to the Fortune Global 500
list.
Emotional appeals (e.g. lifestyle positioning) are usually difficult to translate into a
universal theme.
The concept of a glocal mind-set encourages looking at strategic issues from multiple
perspectives.
A brand champion is not a top-line executive.
______________________ means that the firm enters into an agreement
with another firm (local or foreign) where the partner will use its distribution network
to sell the exporter's goods.
a. Licensing
b. Parallel exporting
c. Cooperative exporting
d. Venture exporting
e. Indirect exporting
___________________ simply adds a mark-up to the cost of the goods.
a. Demand-based pricing
b. Negotiated pricing
c. Cost-based pricing
d. Markup-based pricing
e. Target return pricing
Formal control systems are also called ________________ control systems.
a. administrative
b. conductive
c. selective
d. bureaucratic
e. strategic
Under the _____________________ design of global activities organization, the
company basically has two entities (the domestic division and the international
division).
a. international division
b. cryptic division
c. product-based structure
d. geographic structure
e. matrix structure
In Internet marketing, consumers often are aware of low prices because of the
availability of brand and pricing information. This is a result of:
a. profit transparency.
b. knowledge transparency.
c. labor transparency.
d. profit transparency.
e. price transparency.
The formulation of positioning strategy includes the following EXCEPT:
a. identify the relevant set of competing products or brands.
b. determine current perceptions held by consumers about the products.
c. develop possible positioning themes.
d. develop a uniform positioning strategy for every brand in the company.
e. screen the positioning alternatives and select the most appealing one.
Why is being a first-mover attractive in emerging markets?
a. Pent-up demand may lead to high initial sales.
b. Governments are eager to offer concessions to first-movers.
c. Early entrants get best access to key marketing resources.
d. Marketing dollars generate higher productivity.
e. All of the above
A country that follows common law as its primary system is:
a. France.
b. the United States.
c. Iraq.
d. Egypt.
e. Mexico.
________________ refers to the exchange of one country's money for that of
another country.
a. Foreign reserve
b. Foreign dilution
c. Foreign exchange
d. Foreign float
e. Foreign control
A ________________ eliminates all tariffs and barriers to trade among members,
adopts a common set of external tariffs on nonmembers, and removes all restrictions
on the flow of capital and labor among member nations.
a. regional market
b. common market
c. monetary market
d. political market
e. customs market
Which of the top 10 countries in competitiveness does NOT suffer from a lack of
natural resources?
a. Japan
b. Netherlands
c. Switzerland
d. Denmark
e. Canada
The government in each country determines which industries will receive:
a. protection in the country and which will face open competition.
b. benefits.
c. penalties.
d. monopolies.
e. special protection from the armed services.
All of the following would be issues to consider when marketing in an Islamic
framework EXCEPT:
a. not mixing men and women in focus groups.
b. advertising censors.
c. 'excessive profits' should be turned over to stockholders.
d. do not manufacture products made from pigs.
e. special fasts during holidays.
In some countries, customers might resent having the human element removed from
the service encounter because of:
a. cultural factors.
b. national factors.
c. technology factors.
d. consumption factors.
e. international factors.
In many countries, businesspeople prefer to do business on a________________.
a. virtual basis.
b. simple basis.
c. complex basis.
d. face-to-face basis.
e. none of the above.
According to the text, some marketing scholars refer to __________________ as
the fifth P (next to product, price, promotion, and place) because of its importance in
target marketing.
a. power
b. planning
c. positioning
d. purchasing
e. people
Cost forces depend on the _____________ of the business.
_________________ means offering a uniform product on a regional or worldwide
basis.
For many years researchers and academics believed that lifestyle segmentation (which
was often a very successful technique in a home country's domestic market) was a valid
segmentation technique. However, recently doubts have been raised. Discuss the
weaknesses of lifestyle based segmentation schemes. Think of applications when
lifestyle segmentation might be the most appropriate.
Describe the direct and indirect channels of distribution that are available to exporters.
As part of the description process, indicate any conditions or advantages that might be
present in these channels.
Explain what exchange rate pass-through is and what difficulties might be incurred with
its successful application.
