An agent intermediary takes title to goods.
Today, countries have become economically independent.
In 1994, China’s devaluation of its currency triggered the Asian financial
crisis.
In the area of age of data, the frequency of census does not vary from country to
country.
Competitive globalization forces do not raise the globalization potential of
their industry.
Latin Americans tend to use the low end of the funny faces.
In a ‘country-as-segments or aggregate segmentation,’ countries are classified only on
a single dimension.
Clan cultures embody a long socialization process, strong powerful norms, and a
defined set of internalized controls.
Global logistics encompasses materials management only.
Air freight represents more than 40 percent of the value of goods shipped in
international commerce.
Hindustan Unilever is a major corporation based in Pakistan.
The saturation of domestic markets in the industrialized economies has forced many
companies to look for marketing opportunities beyond their national borders.
Country-focused organizations can be very good forms of structure because they
tend to be less costly than other forms.
The first step of a global strategic marketing plan starts with market situation analysis.
Euro Disney changed its name to Disneyland Europe.
A confirmed irrevocable letter of credit is issued by the importer’s bank and
confirmed by a bank usually in the exporter’s country.
____________________ laws primarily govern behavior within a country and
also govern the resolution of international contractual disputes since foreign
subsidiaries and expatriate employees live within the legal bounds of their host
countries’ legal systems.
a. Global
b. Transnational
c. Multinational
d. Local and municipal
e. Bi-national
___________________ risk refers to the chances that payment will not be made
due to the importer’s inability to obtain U.S. dollars and transfer them to the
exporter.
a. Credit
b. Exchange
c. Transfer
d. Importer
e. Exporter
According to the Myers-Briggs Type Indicator test, the _____________ tends to
focus on immediate experience, become more realistic and practical, and develop
skills such as acute powers of observation and memory for details.
a. extrovert
b. introvert
c. sensing person
d. intuitive person
e. thinking person
One of the key underlying assumptions in the international product cycle theory is
that:
a. ‘What goes around, comes around.’
b. ‘Necessity is the mother of invention.’
c. ‘If it ain’t broke, don’t fix it.’
d. ‘You get what you pay for.’
e. ‘If something can go wrong, it usually will.’
Market segmentation is a logical outgrowth of:
a. the demand function.
b. the supply function.
c. efficiency in inventory control.
d. the marketing concept.
e. the product life cycle.
With respect to strategies available to the business unit, a ____________ strategy
appears to be more effective than a __________ strategy in emerging markets.
a. service/product
b. product/service
c. push/pull
d. pull/push
e. pull/parallel
Which nation is the world’s largest exporter?
a. United States
b. China
c. Netherlands
d. Germany
e. Japan
Brand-name awareness, perceived quality, and other associations invoked by the
brand name in the customer’s mind are all illustrations of the concept called
_______________.
a. brand color
b. brand equity
c. brand warranty
d. local brand value
e. brand mark
With respect to intellectual property rights, an example of an information-related
product is:
a. computer hardware.
b. an automobile.
c. computer software.
d. jewelry.
e. a new drilling bit.
The acronym IMF stands for:
a. the International Marketing Fund.
b. the International Methods Fund.
c. the International Monetary Fund.
d. the International Mutual Fund.
e. the International Masters Fund.
Explain how knowledge of the spot and forward exchange rate market helps
international marketers to be successful in the global arena.
Companies have used which of the following methods to enhance product acceptance in
emerging markets?
a. washing machines that can restart after a power outage
b. changing detergent formulae to use more water
c. selling a top-end water purifier in India for greater assurance of pure water
d. lowering quality to keep prices low
e. all of the above
__________________ is an outright takeover of assets without compensation.
a. Expropriation
b. Confiscation
c. Domestication
d. Nationalization
e. None of the above
____________________ factors can be looked at as opportunities or threats.
a. External factors
b. Company factors
c. Global factors
d. Internal factors
e. Service factors
Distribution strategies may have to change from the U.S. model by:
a. going to a traditional store instead of home delivery
b. not smiling at customers
c. going to direct selling instead of mail order
d. delivery service for fast food restaurants instead of just sit-down eating
e. all of the above
The _______________ method of assessing market size begins with a rough base-
number as an estimate for the market size (such as the entire population for the
country) and systematically fine-tunes by applying a string of percentages (such as
birth rate) to come up with the most meaningful estimate possible.
a. analogy method
b. Latin square
c. trade audit
d. chain ratio method
e. cross-sectional regression analysis
The first step in the sales force management process is best described as being:
a. designing sales force strategy.
b. setting sales force objectives.
c. recruiting and selecting salespeople.
d. commission system management.
e. supervising salespeople.
Which of the following is a step in the market entry decision process?
a. Forecast a corporate budget.
b. Conduct a marketing audit.
c. Decide on a mode of entry.
d. Review transportation strengths.
e. Analyze domestic demand.
If your company were to employ male salespeople and they needed to get access to
female shoppers, which of the following countries would this become the most
difficult?
a. United States.
b. Japan.
c. China.
d. Saudi Arabia.
e. Israel.
Discuss the major issues that a marketing researcher would want to consider for focus
group discussions in an international market environment.
Under the ________________ design, the company configures its organization
along geographic areas.
Describe the five profiles that country managers might need to fit to be able to lead
their organizations into the challenges of the twenty-first century.
Explain the general and associated concepts of comparative advantage theory.
When considering international sales management issues, ________________
considerations are issues that analyze more than one country’s assets, strengths, and
situations, or that deal directly with cross-border coordination.
Explain how a global networked organization might differ from a matrix organizational
structure. To answer this question, review the characteristics of both structures
carefully.
Test marketing is considered a critical step in new product development in most
Western countries. Comment on test marketing. Also, outline some of the shortcomings
of test marketing?