Pepsico’s decision to adopt a global policy to advertise only nutritious products toward
children is an example of ________
a. Cause-related marketing
b. Responsible marketing
c. Green marketing
d. Global advertising
e. Viral marketing
B2B stands for:
a. bubble-to-business
b. business-to-business
c. buyer-to-business
d. best-to-business
e. Best Buy-to-business
Typically, when overseas sales account for a very small fraction of the company’s
overall sales revenues, ____________________ can easily handle the firm’s
global activities.
a. complex organizational structures
b. network organizational structures
c. simple organizational structures
d. a virtual system
e. a matrix system
Online campaigns would work for __________________________________.
a. high involvement goods.
b. low involvement goods.
c. vertical involvement goods
d. horizontal involvement goods
e. none o the above
In the international marketplace, _________________ pricing adds international
costs and a mark-up to the domestic manufacturing cost.
a. dynamic incremental pricing
b. export price
c. import price
d. cost-plus price
e. target-return price
The most important pricing objectives of companies doing business in the United
States (including foreign-based firms) are(is) to:
a. achieve a satisfactory return on investment.
b. maintain market share.
c. meet a specified profit goal.
d. all of the above.
e. none of the above.
Markets can be classified in four types of countries based on their respective market
attractiveness. Which of the following countries would most likely be listed as an
established/maturing market?
a. China.
b. the Philippines.
c. India.
d. Vietnam.
e. Japan.
The most obvious reason for having a global brand would be to take advantage of:
a. power promotions.
b. a large labor and selling force.
c. economies of scale.
d. coordinated logistics.
e. corporate vision.
The following statement characterizes which country’s orientation to introducing
products to their mass market: Innovate on material- and capital-saving products
and processes to meet their local consumer’s needs and lifestyle orientation (such
as small and no-frill automobiles and recyclable products).
a. Japan.
b. Western Europe.
c. Canada.
d. Mexico.
e. United States.
Inflation in an economy is an example of a(n) ________________ impact on pricing
decisions.
a. direct
b. indirect
c. artificial
d. planned
e. uncontrollable
The most drastic reaction to government-imposed price controls is to:
a. adapt the product line.
b. shift target segments or market.
c. negotiate with the government.
d. launch a variant of an existing product.
e. leave the country.
With respect to adoption rates in the international marketplace, it appears to be
generally true that adoption rates are higher in ______________ countries than in
____________ countries.
a. lead/lag
b. lag/lead
c. lead/middle adopters
d. lag/middle adopters
e. lead/opinion-lead
The ___________________________________ of 1977 was designed to prohibit the
payment of any money or anything of value to foreign officials, foreign political
parties, or any candidate for foreign political office for purposes of obtaining,
retaining, or directing business.
a. Foreign Illegal Practices Act
b. Foreign Corruption Issues Act
c. Foreign Corruption Law Act
d. Foreign Bribery Practices Act
e. Foreign Corrupt Practices Act
The Ex-Im Bank is described as being a:
a. bank that lends exclusively to importers.
b. new name for the old ‘World Bank.’
c. federally supported bank whose mission is to thwart communism by making
loans to anti-communist nations and exporters.
d. federally supported bank whose mission is to support exporters with necessary
credit.
e. bank which is not in existence yet. The concept still awaits Congressional
approval.
The following four branding strategies are available to markets EXCEPT:
a. solo branding.
b. hallmark branding.
c. family(umbrella) branding.
d. Extension branding.
e. horizontal branding.
ISP is an acronym for:
a. Internet strategies provider.
b. Internet standards provider.
c. Internet service provider.
d. Internet system provider.
e. none of the above.
A series of key criteria impact global organizations and their organizational designs.
All of the following would be major firm-specific factors on the organizational
design decision and structure EXCEPT:
a. strategic importance of international business.
b. product diversity.
c. company heritage.
d. regional trading blocs.
e. quality of local managerial skills.
Traditionally, ___________________ has been concentrated in the headquarters
country of a global company.
a. hiring and firing
b. human resources
c. manufacturing
d. research and development
e. none of the above
Sales tax rates, tariffs, and price controls are all examples of _______________ that
can have a direct or indirect impact on the pricing policies of a firm in the
international marketplace.
a. sales volume policies
b. price policies
c. government policies
d. restrictions
e. punishments
A key strategic issue that appears on international marketers’ agendas is whether there
should be a ________________________.
a. national brand
b. country brand
c. regional brand
d. local brand
e. global brand
In the area of exporting, a middleman could be an __________________________.
a. export outsourcing company
b. export management company
c. export production company
d. export specialist company
e. export manufacturing company
Perhaps the most important accomplishment of the latest GATT round was the
establishment of:
a. the World Trade Organization (WTO).
b. the Asian Development Bank.
c. the World Bank.
d. the International Monetary Fund (IMF).
e. the International Finance Corp. (IFC).
With respect to shipments entering the United States, a(n) __________ is a guarantee
by someone that the duties and any potential penalties will be paid to the customs
of the importing country.
a. line of credit
b. transfer
c. bond
d. permit
e. tariff
The majority of the Internet users now live outside of ________________ speaking
countries.
a. English
b. French
c. Arabic
d. German
e. Spanish