Social marketing in the Third World is a waste of time and money.
For global marketers, the Web could affect the firm’s high margins because of price
transparency.
Cost-based pricing simply adds a mark-up to the cost of goods.
A bill of lading is a contract between the exporter and the shipper indicating that the
shipper has accepted responsibility for the goods and will provide transportation in
return for payment.
Wal-Mart is the largest retailer in the world.
In the U.S., the Federal Trade Commission (FTC) is in charge of cases where entities
are trying to mislead the public and commit fraud.
With prototype standardization, headquarters spell out guidelines on the positioning
themes and brand identity.
In marketing, new product ideas do not come from the company, customers,
competition, and collaborators.
Using the ‘Funny Faces Scale’ would be one way to overcome literacy problems
among developing countries in answering marketing research questionnaires.
Multinationals do not need to take antidumping laws into account when determining
their global pricing strategy.
In 2008, in the United States, total logistical cost is estimated to be about 20 percent of
the country’s GDP.
SWOT stands for strengths, opportunities, weaknesses and technology.
Online campaigns would work for high-involvement goods whose buyers engage in
product research and price comparisons.
The question of how to enter the market is central to marketing.
Asians have the most favorable attitude toward Internet shopping.
In general, the adoption of new products is driven by individual differences, personal
influences, and product characteristics.
In many European markets, consumers are reluctant to spend time surfing the Web
because of higher telecommunication charges.
The World Bank is a federally supported bank whose mission is to support the Ex-Im
Bank.
One of the dimensions of Myers-Briggs-Type Indicator (MBTI) include ethnocentric
behavior:
Adoption rates of new products are affected by:
a. population homogeneity
b. proportion of women in the labor force
c. cosmopolitanism
d. mobility
e. all of the above
If promotional dollars are aimed at the middlemen, then the strategy is described as
being a ______________ strategy.
a. push
b. pull
c. conventional
d. vertical
e. horizontal
According to the Roper Consulting Valuescope study on lifestyle segmentation,
_______________ are very concerned about status.
a. achievers
traditionals
nurturers
d. hedonists
e. none of the above
Another profound change in the last decade is the proliferation of _______________.
a. IT warehouses
b. e-commerce
c. information technology
d. global shipping traffic
e. global air traffic
Mexico’s border industrialization program was developed in __________.
a. 1945
b. 1955
c. 1965
d. 1975
e. 1985
Although proper reward systems are crucial to motivate subsidiary managers, a
recent study has shown that the key role played is by the presence of ____________.
a. strong leadership
b. bonuses
c. perks
d. due process
e. nondiscrimination
Two procedures that can overcome problems with sloppy questionnaire translation
in conducting international marketing research is to provide for:
a. polar and psychographic translation.
b. lifestyle and psychographic translation.
c. back-translation and parallel translation.
d. forward-translation and parallel translation.
e. lifestyle and parallel translation.
The United States maintains an economic embargo on __________________.
a. Nicaragua
b. Mongolia
c. Hungary
d. Cuba
e. none of the above.
The goal of market segmentation is to break down the market for a product or a
service into different groups of consumers so the firm can:
a. tailor its marketing mix to each individual segment.
b. make the sales job easier.
c. offer a customized product to every consumer.
d. offer a standard product to every consumer.
e. make more money.
Difficulties in setting compensation packages for global salesforces include:
a. unions may restrict wage options.
b. some cultures are not motivated to work harder regardless of monetary
incentives.
c. local firms may protest that the MNC is stealing the best talent with wages
out of line with local standards.
d. culture may dictate that people of the same rank should not be compensated
differently regardless of performance.
e. all of the above
General Motors has a regional subsidiary, Opel headquartered in Germany, to
market both GM and Opel cars with a strong European distinction. This would be
an example of ________________ marketing.
a. multinational
b. global
c. transnational
d. international
e. domestic
When marketers are making the decision to enter an international market or not, the
final step in the decision process is generally to:
a. decide on a control system to monitor the performance of the entered market.
b. decide on the target product/market.
c. decide on the goals of the target markets.
d. decide on the mode of entry.
e. decide on the time of entry.
Advantages of wholly owned subsidiaries include all of the following EXCEPT:
a. full control.
b. control of profits.
c. own processes.
d. control government relationships.
e. can often be set quicker that other forms of investment.
Many ______________________ use EMCs services mainly to test the international
arena.
a. contract manufacturers
b. franchisees
c. experienced exporters
d. inexperienced exporters
e. none of the above
When Nokia used a global campaign to promote their new product (Nokia 900
Communicator) that combined phone, fax, e-mail, and Internet functions with the
slogan ‘Everything. Everywhere,’ they were appealing to a(n)
______________________ segment.
a. diverse
b. universal
c. combination
d. customized
e. international
A free trade area (FTA) is a formal agreement among two or more countries to
reduce or eliminate customs duties and nontariff trade barriers among partner
countries.
Local attitudes toward foreign cultures will drive the product
___________________________.
a. positioning and human resources decisions.
b. positioning and logistics decisions.
c. positioning and travel decisions.
d. positioning and profit decisions.
e. positioning and design decisions.
As a type of intra-firm sourcing, _____________________ is when a company
procures major components in-house by producing them domestically.
a. domestic in-house sourcing
b. offshore subsidiary sourcing
c. domestic purchasing arrangement
d. offshore outsourcing (offshore sourcing)
e. export management company
Although, Coca-Cola was the official sponsor of the 2002 World Cup Soccer, Pepsi
managed to sign up some of the biggest soccer celebrities, including England’s soccer
star David Beckham. In event sponsorship, this is an example of ________________.
a. guerilla marketing
b. ambush marketing
c. passive marketing
d. active marketing
e. cooperative marketing
__________________ refers to a foreign government’s takeover of company assets
such as land and goods with compensation that tend to fall short of their market value.
a. Expropriation
b. Confiscation
c. Domestication
d. Nationalization
e. non of the above
The ____________________ (based in Geneva, Switzerland) has instituted a set of
process standards that has been subscribed to by the European Union.
a. International Standards Organization
b. International Production Standards Organization
c. Quality Council
d. Demming Committee
e. Baldridge Foundation
Brand architecture guides the dynamics of the firm’s brand __________________:
a. portfolio.
b. color.
c. basket.
d. Web
e. none of the above.
Intellectual property rights violations have been a major problem in China.
Which of the following strategic options could be available to international marketers
in the area of product piracy?
a. customs.
b. lobbying activities.
c. legal action.
d. product policy options.
e. all of the above.
___________________ offers several advantages. Chief among these
are the firm gets instant foreign market expertise, very little risk is involved, and
no major resource commitments are required.
a. Licensing
b. Parallel exporting
c. Cooperative exporting
d. Direct exporting
e. Indirect exporting
The textbook discusses four different ways of developing a global product policy, all of
which are generally considered an effective means to streamline manufacturing
EXCEPT:
a. core component standardization.
b. product design families.
c. universal product with all features.
d. universal product with different positioning.
e. local product with core components.
Considering various types of entry formats into the international arena, under what
circumstances might it be advisable for the company to attempt a traveling global
salesforce?
What are the strategic options for emerging market firms in global marketing? Under
what conditions would each be suggested?
Gestures, grimaces, body language, and eye contact are all examples of __________
language.
Indicate the factors that a prospective exporter might examine to choose an export
market.
With respect to comparability of data, ________________ equivalence refers to the
degree to which similar activities or products in different countries fulfill similar
functions.
When a company forms independent foreign subsidiaries in each and every market,
this type of international marketing is known as ______________________.
There are various methods for estimating market size. The _________________
method starts by picking a country that is at the same stage of economic development
as the country of interest and for which the market size is known.
The ______________ of the product assortment refers to the collection of different
product lines marketed by the firm.
length
width
c. horizontal scale
d. vertical scale
e. consistency
List the forces that now favor a globalized product design strategy.