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One of the procedures used in practice to avoid sloppy translation of questionnaires
is forward-translation.
Some common market forces are global economies of scale and scope and a steep
experience curve.
A common market eliminates all tariffs and other barriers to trade among members of
the common market.
Physical distribution refers to the inflow of raw materials, parts, and supplies
in and through the firm.
The Patent Law Treaty (PLT) was adopted in Frankfurt in June 2000.
Most of the largest banks in the world are from the United States.
NAFTA is the free trade area among Canada, the United States, and Chile.
The 1993's Maastricht Treaty succeeded the Treaty of Brussels.
Domestic marketers tend to be geocentric.
The bulk of international trade is handled by airlines.
Countries with low per-capita income are more __________________ than in
developed countries.
a. promotion sensitive
b. price sensitive
c. need sensitive
d. demand sensitive
e. service sensitive
When deciding on how to cope with a boycott, two of the key dimensions a firm should
consider include:
a. The intensity of the boycott and brand loyalty
b. The intensity of the boycott and the company's visibility
c. Brand loyalty and the company's visibility
d. Competition's response and brand loyalty
e. Competition's response and the intensity of the boycott
The Next Eleven:
a. is a George Clooney movie sequel.
b. consists of a diverse group of emerging markets.
c. constitute their own trade bloc.
d. are all located in Asia.
e. none of the above
One hurdle that used to protect information from being acquired easily was that it
was unfungible. Unfungible means:
a. information contained viruses.
b. information was expensive.
c. information could only be processed with proper equipment.
d. information was not for the uninformed.
e. it was difficult to replace one item with another.
Which of the following geography or climate issues affects global marketing?
a. geothermal power in Iceland
b. tropical heat in Bangalore , India
c. sugar cane crops in Brazil
d. wet snow in Scandinavia
e. none of the above
Sourcing strategy includes two basic choices. One of these is intra-firm sourcing
and the other is __________________.
a. importing
b. outsourcing
c. in-sourcing
d. matrix manipulation
e. horizontal integration
Which of the following poses the threat of the most profound change to an industry?
a. government intervention
b. threat of substitute products
c. bargaining power of suppliers
d. hypercompetition
e. bargaining power of channel members
__________________ involve(s) trading of products without involving direct
monetary payments.
a. Joint ventures
b. Strategic alliances
c. Contract manufacturing
d. Countertrade
e. Outsourcing
The World Trade Organization (WTO) took effect on:
a. January 1, 1994
b. January 1, 1995
c. January 1, 1996
d. January 1, 1997
e. January 1, 1998
Common features that products must have to be successful in emerging markets
include:
a. the very latest designs.
b. the widest variety of options.
c. ruggedness.
d. high quality.
e. warranties.
With respect to the functions of sales force strategy, the ______________ refers to
and determines the physical positioning and responsibilities of each salesperson.
a. size
b. structure
c. compensation procedure
d. modeling procedure
e. evaluation procedure
In global marketing research, the marketing research problem formulation is often
hindered by the _____________________ where a person's habit is to fall back on
their own cultural norms and values.
a. gender bias
b. culture bias
c. proximity effect
d. global distance factor
e. self-reference criterion
One of the most popular franchise plans used in international marketing is
____________________ where the franchiser gives the franchise to a local
entrepreneur who in turn sells local franchises within a territory.
a. sales franchise
b. master franchise
c. strategic franchise
d. cross-country franchise
e. border-territory franchise
The anthropologist Edwards Hall makes a distinction between so-called
____________________________.
a. high-context and bright-context cultures.
b. high-context and low-profile cultures.
c. high-context and dry-context cultures.
d. high-context and low-context cultures.
e. high-context and medium-context cultures.
Many of the trickiest promotional issues occur in the domain of
_________________.
a. environment
b. money
c. technology
d. business
e. religion
List and briefly characterize the three main reasons why governments often want to
block or restrict trade.
_____________ data are collected specifically for the purpose of the research study.
_________________ competitors determine the rivalry among existing firms.
List and briefly describe the principal organizational design options that firms can use
to organize their global activities. Cite the advantages and disadvantages of each form.
A ___________________ is an area that is located within a nation, but is
considered outside of the customs territory of the nation.
FOB is an acronym for ______________________.
The first step in the marketing research process is described as
_________________________.
______________ are home country personnel sent overseas to manage local
operations in the foreign market.
