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With __________________ advertising, guidelines are given to the local affiliates
concerning the execution of the advertising.
a. geotype
b. prototype
c. modulartype
d. export
e. psychological
Keyword search advertising allows the company to have a link to its Web site when
people are looking for ________________________ -related information.
a. people
b. market
c. product
d. country
e. none of the above
In the United States, the __________________________ has a national network of
district offices in every state, offering export promotion assistance to local businesses.
a. Ministry of International Trade and Industry (MITI)
b. EXIM Bank
c. National Industrial Council (NIC)
d. International Trade Administration (ITA)
e. United Nations, Division of Commerce
____________________ consists of exports and imports between a country and the rest
of the world.
a. Regional reach
b. Competition
c. International trade
d. International business
e. Regional investment
All of the following are steps in the sales force management process EXCEPT:
a. setting sales force objectives.
b. designing sales force strategy.
c. recruiting and selecting salespeople.
d. commission system management.
e. supervising salespeople.
The World Trade Organization's (WTO) ninth round of trade talks which were
launched in November 2001 is called:
a. the Doha Round.
b. the Seattle Round.
c. the Geneva Round
d. the New York Round.
e. the London Round.
Linked to the brand name is a collection of assets and liabilities called ____________.
a. the trademark
b. the patent
knowledge
proprietary investments
e. brand equity
With respect to product categories analyzed on the basis of sales turnover, a
_____________ product is one where the item represents the bulk of the subsidiary's
sales volume.
a. core product
b. cultural product
c. niche item
d. seasonal product
e. filler product
Export marketers still tend to take a(n) ____________ approach to foreign markets.
a. geocentric
b. polycentric
c. ethnocentric
d. dualcentric
e. regiocentric
When MNCs enter an emerging market, they are likely to:
a. share product secrets with the new country.
b. insist on tight corporate control.
c. take a high risk approach to increase the chance for greater rewards.
d. emphasize sales as a measure of success.
e. both b and d
__________________ refers to the means of keeping continuous tabs on the exact
location of the goods being shipped in the logistics chain.
a. Data processing
b. Messaging service
c. Tracking technology
d. Computerized messaging
e. Hybrid technology
Global economy is becoming more ____________________.
a. regional.
b. local.
c. isolated.
d. transnational.
e. intertwined.
Emerging markets can be found in which of the following areas?
a. Africa
b. Asia
c. Latin America
d. Eastern Europe
e. All of the above
With respect to asking scaled questions to determine the degree of agreement or
disagreement, in illiterate societies scaled questions often use:
a. numbers (such as 1-10).
b. letters (such as a-z).
c. use symbols (such as stars).
d. use degrees of smiling or funny faces (from happy to sad).
e. use number of animals (ownership demonstrated by one through seven goats or
cows).
When a firm uses a strategic alliance as a vehicle to rejuvenate a business that is
not core and in which it has no leadership position, it is probably using a
________________ strategy.
a. defend
b. catch up
c. restructure
d. remain
e. none of the above
One of the most popular forms of cooperative exporting is _________________.
With this method, the company uses the overseas distribution network of another
company (local or foreign) for selling its goods in the foreign market.
a. parallel exporting.
b. venture exporting.
c. piggyback exporting.
d. make-or-buy exporting.
e. foreign export management exporting.
The ________________ stage begins with unsolicited orders from foreign customers.
a. export marketing
b. domestic marketing
c. indirect marketing
d. international marketing
e. multinational marketing
In general, the adoption of new products is driven by factors such as:
a. individual differences.
b. personal influences.
c. product characteristics.
d. all of the above.
e. none of the above.
All of the following are disadvantages of using expatriates over foreign nationals as
managers, EXCEPT:
a. cross-cultural training.
b. motivation.
c. honesty.
d. compensation.
e. family discord.
Which of the following would be considered a key environmental factor that
influences
global organization design decisions and structure?
a. strategic importance of international business.
b. product diversity.
c. company heritage.
d. regional trading blocs.
e. quality of local managerial skills.
All of the following are viable options for shipping products internationally on a
global basis (anywhere in the world) EXCEPT:
a. ocean shipping.
b. air freight.
c. cargo liner service.
d. truck.
e. intermodal transportation.
To avoid the difficulty of 'lumping of data' encountered in conducting
international marketing research, all of the following questions should be asked
EXCEPT:
a. When were the data collected?
b. How were the data collected?
c. How much did it cost to collect the data?
d. Have the variables been redefined over time?
e. Who collected the data?
The principle goal of a political union is that it:
a. can buy goods from one another.
b. can refuse to buy goods from nonmembers.
c. can switch to a common currency and a central bank.
d. gives up all sovereignty among individual members.
e. no longer recognizes national boundaries.
All of the following explain the local nature of sales promotion for the multinational
corporation EXCEPT:
a. economic development.
b. market maturity.
c. cultural perceptions.
d. trade structure.
e. new product development.
