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Cross-cultural training is on the decline in recent years.
Sales people do not sell services.
Because of their universally known products, the Wrigley chewing gum company can
use product adaptation-communications extension strategies effectively.
A monetary union represents the fourth level of integration with a single common
currency among politically independent countries.
Within a given culture, consumption processes can be described via a sequence of
four stages: access, buying behavior, consumption characteristics, and planning.
Cost differentials do not lead to wide price gaps.
Expatriate involvement in international sales has been on the rise since the 1990s.
Risk levels of entering emerging markets are higher than those for developed countries.
Once the expatriate is overseas, training becomes more difficult.
Internet usage worldwide is not growing.
The global product structure is most appropriate for companies whose product line
is not too diverse and does not need a large amount of adaptation to local country
needs.
According to the theory of international trade and balance of payments, a surplus or
deficit in a country's basic balance should not be self-correcting.
Government-imposed market constraints favor nonmarket-based transfer pricing
methods.
In the past, marketers have almost always chosen the strategy of standardization over
the strategy of customization.
In market cultures, norms are always very strong.
The most common packaging choice for emerging markets is a smaller package.
The U.S. antitrust laws were originally and primarily aimed at domestic monopolies.
The capstone of a company's global marketing activities is its
____________________________.
a. strategic marketing plan.
b. strategic marketing design.
c. strategic marketing circle.
d. strategic marketing products.
e. strategic marketing processes.
A ___________________ is a formal agreement among two or more countries to
reduce or eliminate customs duties and nontariff trade barriers among partner
countries.
a. trade union
b. regional cooperative
c. customs union
d. common market
e. free trade area
The terms of payment between the exporter and importer are a matter of negotiation
and depend on a variety of factors. All of the following might be on that list of
factors EXCEPT:
a. the buyer's credit standing.
b. the seller's reputation.
c. the amount of the sale transaction.
d. the risks associated with the type of merchandise to be shipped.
e. the usual practice in the trade.
Bajaj is an Indian ____________ manufacturer.
a. scooter
b. bicycle
c. steel
d. high-tech
e. shoe
A package characteristic with perhaps greater significance in emerging markets than
developed countries is ________.
a. refrigeration
b. sustainability
c. safety
d. variety of sizes
e. metal containers
When a country's per capita income is below $10,000, consumers spend most of their
income on:
a. food and other necessities.
b. higher education.
c. electronic appliances.
d. buying houses.
e. foreign travel.
A _________________ operation (with respect to wholly owned subsidiaries) is one
which is started from scratch.
a. joint venture
b. strategic alliance
c. greenfield
d. franchise
e. piggyback
All of the following are unique features of culture EXCEPT:
a. it is learned.
b. it is inherited genetically.
c. elements are interrelated with one another.
d. it is shared.
e. it is compelling.
To solve language-related barriers, companies in international markets should use
__________________ advertising agencies.
a. local
b. regional
c. global
d. transnational
e. domestic
A persistent problem faced by international marketers is how to strike the balance
between standardization and customization. Using international marketing
segmentation to shed some light on this issue would be an example of which of the
following reasons why international marketers implement international market
segmentation?
a. country screening.
b. marketing mix policy.
c. global market research.
d. positioning strategy.
e. entry decisions.
When exporters lower their mark-ups in a more price-conscious export market than
in a price-sensitive market, with respect to exchange rate movements this is called
______________________.
a. local-currency price stability (LCPS)
b. pricing-to-market (PTM)
c. transfer pricing
d. countertrade pricing
e. demand mark-up pricing
To reduce the risk of expropriation or confiscation of company assets overseas, many
companies use __________________ with local companies.
a. joint ventures
b. strategic alliances
c. contract manufacturing
d. licensing
e. none of the above
According to a recent research, all of the following are examples of important pricing
objectives EXCEPT:
a. drive competition out of business.
b. to achieve a satisfactory return on investment.
c. maintain market share.
d. expand market share.
e. to meet a specified profit goal.
In Mexico another name for the Maquiladora operation or industry is the:
a. in-bond or twin-plant program.
b. bonded warehouse.
c. border zone.
d. cross border zone.
e. indentured zone.
According to the textbook, Japan was expected to be ranked number _______ on the
2005 Country Innovativeness Ranking.
a. one
b. two
c. three
d. four
e. five
When firms invest in manufacturing and distribution facilities outside their home
countries, they add the stock of _________________________________.
a. global direct investment.
b. regional direct investment.
c. local direct investment.
d. foreign direct investment (FDI).
e. none of the above.
Some people are optimistic about the BOP as a market segment. This is because:
a. they are hopeless romantics and can't face reality.
b. there is a great deal of untapped money in the BOP.
c. BOP is critical for long term growth of the company.
d. the BOP needs help and would welcome input from outsiders.
e. only b and c
__________________ refers to coordinating production and distribution across
geographic boundaries.
a. Rationalization
b. Utility management
c. Physical distribution management
d. Logistic integration
e. Logistic modeling
According to the textbook, government policies drive the following economic
factors EXCEPT:
a. the cost of capital.
b. level of economic growth.
c. companies' outsourcing strategies.
d. rates of inflation.
e. international exchange rates.
Holding cultural stereotypes about countries as an important source in assessing the
value of a product is an example of:
a. the country of origin (COO) effect.
b. nationalism.
c. racial bias.
d. social sensitivity.
e. xenophobia.
Despite coming from humble origins and lacking much of the resources of the major
global firms, many companies from emerging markets are serious challengers in world
markets. What strategies do they employ to enable them to succeed?
With respect to categories of consumers that adopt new products, the __________
category is eager to experiment with new ideas or products.
LSRSL stands for:
Trade controls can be broken into two categories '“ economic trade controls and
_____________________.
How do you choose an advertising agency overseas?
Discuss the Asian Financial Crisis and its implications for international marketing.
What kinds of strategies are recommended in the text to deal with the crisis:
Discuss the Euro and its implications for international marketing.
Explain the primary roles played by the International Monetary Fund and the World
Bank.
List and briefly discuss the key criteria that impact global organizational design.
One framework that helps with studying the influence of culture on global
advertising is the cultural classification scheme developed by Geert Hofstede.
The value system construct that refers to the extent that people within the culture
prefer structured situations with clear-cut rules and little ambiguity is called
__________________.
