Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
Regionalization can also be defined as cross-subsidization.
The American Export Trading Company act was passed in 1982.
Country of origin (COO) effects depend on the product category.
India is experiencing changes in its income pattern from pyramid to diamond.
One of the functions of the International Monetary Fund (IMF) was to monitor
problems that a country might experience in maintaining equilibrium in its balance
of payments. By agreement, countries would need permission from the IMF to
alter their peg if the initial par value was to be adjusted by more than 10%.
Probably the most crucial expression of social interactions is the concept of kinship.
Owning a Web site on the Internet and marketing to consumers is another way to reduce
costs of conducting global marketing
Common law systems base the interpretation of law on prior court rulings.
Countertrade purchase is not the most popular form of countertrade.
FTAA stands for Free Trade Area of the Americas.
In the competitive parity rule, advertisers do not use competitors' advertising spending
as a benchmark.
The salesperson is not the front line for the company.
Several multinationals doing business in the European Union harmonize their prices
to narrow price gaps between different member states..
One obvious cure for misinterpreted meanings of advertising slogans in foreign
countries is to reduce the usage of slogans.
In a master franchise, the franchiser gives a master franchise to a local entrepreneur,
who will, in turn, sell local franchises within a territory.
Consumers in BEMs are not aware of global products and global standards.
The first step in the process of sales force management starts with recruiting and
selecting salespeople.
Because of the complexity of international competition and markets, real-time
management is not practical for the modern executive seeking new competitive
weapons with which to compete.
Culture can be biologically transmitted via the genes.
In the United States, a free trade zone is officially called a __________________.
a. Maquiladora operation
b. border zone
c. red zone district
d. Foreign Trade Zone
e. Channel Zone
In disaggregate international consumer segmentation, the focus is on
________consumer.
a. one
b. two
c. four
d. six
e. eight
According to the Roper Consulting Valuescope study on lifestyle segmentation,
_______________ are very concerned about social issues.
a. achievers
traditionals
nurturers
d. hedonists
e. none of the above
_____________ float is the closest approximation to perfect competition, because
there is no government intervention and because billions of units of currency are
being traded by buyers and sellers.
a. Managed (clean)
b. Managed (dirty)
c. Vertical
d. Free (clean)
e. Horizontal
The bulk of international trade is handled by ________________________.
a. ocean shipping
b. air transport
c. trucking services
d. railroads
e. inland waterways
In the area of multicountry research coordination, the __________________
focuses on the universal behavior and attitudinal traits.
a. coordination school
b. delegation school
c. etic school
d. planning school
e. emic school
The risks of entering emerging markets:
a. are financial, but only in terms of getting paid promptly and in full.
b. are financial, but include both currency volatility and getting paid.
c. are marketing related only'”we wouldn't enter a country where we couldn't get paid.
d. are marketing and currency volatility driven.
e. cover the enter spectrum of marketing and financial risks.
Corporate cultures can be clan-based or ___________________.
a. market based
b. leader based
c. employee based
d. symbol based
e. tradition based
Which of the following are exporter strategies when the domestic currency is
strong?
a. stress price benefits.
b. engage in nonprice competition by improving quality, delivery, and aftersale
service.
c. expand the product line and add more.
d. shift sourcing and manufacturing to domestic market.
e. exploit export opportunities in all markets.
Click-and-mortar retailers are defined as:
a. those large retail chains trying to compete by pursuing no Web site presence.
b. those large retail chains trying to compete by making alliances and joint ventures.
c. those large retail chains trying to compete by going international.
d. those large retail chains trying to compete by hiring Web specialists.
e. those large retail chains trying to compete by setting up a Web site presence.
When Mars candy company took over Raider candy products and used the theme
line 'Now Raider becomes Twix, for it is Twix everywhere in the world,' the
company used the ________________________ strategy for changing brand names.
a. transparent forewarning
b. summary axing
c. fade-in/fade-out
d. pyramid focusing
e. parallel dimension
In international marketing, a Web site gives service marketers the ability to offer
_________ hour service to customers worldwide.
a. 10
b. 15
c. 20
d. 22
e. 24
The content of a global strategic marketing plan covers the following four areas
EXCEPT:
a. a market situation analysis.
b. objectives.
c. strategies.
d. regional analysis.
e. action plans.
The strategic alliance strategy of ______________ might be enacted when the firm
has an established leadership position but that only plays a peripheral role in the
company's business portfolio.
a. offense
b. defense
c. catch-up
d. remain
e. restructure
Which of the following countries is the largest participant in database growth?
a. United Kingdom
b. Germany
c. Japan
d. France
e. United States
Trade laws that harm other countries are likely to invoke _______________.
a. war
b. retaliation
c. domestication attempts
d. covert action
e. United Nations sanction
To identify market opportunities for a given product or service, the international
marketer usually starts off with a large pool of candidate countries. To narrow down
this pool, the company will typically do a(n) _______________________.
a. internal audit.
b. external audit.
c. cross-border budget.
d. preliminary screen.
e. econometric analysis.
A Los Angeles radio contest targeting Hispanic families offered two tickets to
Disneyland. The contest failed because the station forgot about the effect of
______________________ on the Hispanic culture.
a. cultural homogeneity
b. nuclear family
c. reference groups
d. social class
e. extended family
In 2008, which of the following brands was ranked the number one brand in the
world?
a. Disney
b. Coca-Cola
c. GE
d. Nokia
e. IBM
Primary research can be collected in several ways. One method that is excellent to
use when doing exploratory research is:
a. mail surveys.
b. telephone surveys.
c. mall intercept.
d. home interviews.
e. focus groups.
The main operating principle of the General Agreements of Tariffs and Trade
(GATT) was the concept of normal trade relations (NTR) status, formerly known as:
a. Early Favored Nation status.
b. Most Favored Nation status.
c. Late Favored Nation status.
d. the World Trade status.
e. the Best Nation status.
Cadbury-Schweppes was confident about launching Schweppes tonic water in
Brazil, given that the beverage had done well in culturally similar countries such
as Mexico. This would be an example of which of the following reasons why
international marketers implement international market segmentation?
a. country screening.
b. government mandate.
c. global market research.
d. positioning strategy.
e. entry decisions.
Discuss the motives behind countertrade and the guidelines for making countertrade
successful.
The U.S. government accounts for a ______________ of the total U.S. consumption.
List the four primary methods of estimating market size. Discuss why market size
estimates may differ depending on the method being used. How can such differences be
reconciled? Which method do you think is the best? Explain your reasoning.
Global strategy can help achieve the firm four major benefits which include: cost
reduction, improved products and program effectiveness, enhanced customer
preference, and increased _______________________.
The term global epitomizes both the competitive pressure and expanding:
basic opportunities.
social opportunities.
physical opportunities
market opportunities.
bottom opportunities.
