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Careless translation of advertising slogans or product labels leads to:
a. language blunders.
b. high cost.
c. government regulation.
d. imprisonment of offending parties.
e. preference of domestic products.
Data in the European market was gathered on the penetration of microwave ovens.
The data collected consisted of three potential segmentation variables (income,
participation of women in the labor force, and per-capita consumption of frozen
foods). Which of the following methods would probably be used to obtain a
picture of the segments for microwave usage?
a. the mean
b. the median
c. random block design analysis
d. Latin square design analysis
e. regression analysis
In 2011, exports represented about __________ percent of the U.S. GDP.
a. 5 percent
b. 8 percent
c. 9 percent
d. 10 percent
e. 14 percent
LCCP stands for ___________________________.
a. legal consumer culture positioning
b. longitudinal consumer culture positioning
c. local consumer culture positioning
d. labor consumer culture positioning
e. none of the above
With respect to industry globalization forces, ________________ depend on the
nature of customer behavior and the structure of channels of distribution.
a. cost forces
b. competitive forces
c. quality forces
d. government forces
e. market forces
Expatica's Relocation Services' 2008 survey provided the following recommendations
regarding reducing attrition rates EXCEPT:
a. membership in top private business clubs.
b. chances to use international experience.
c. a choice of positions upon return.
d. recognition.
e. repatriation career support.
The 2011 Image-Power Green Brands Survey found that Chinese consumers planned to
spend:
a. More on green products
b. Less on green products
c. The same on green products as in the past
Emigrant workers from emerging markets:
a. are a nuisance to the countries they work in.
b. deplete the economy of their home country.
c. are almost always unskilled workers.
d. form local communities abroad that can be leveraged.
e. travel only within their own continent.
The single most compelling reason that most expatriates return home early from
their tour of duty abroad is:
a. motivation.
b. salary.
c. health.
d. fear of the foreign environment.
e. family discord.
_________________ means reducing resources to achieve more efficient and
cost-effective operations.
a. Rationalization
b. Utility management
c. Physical distribution management
d. Logistic integration
e. Logistic modeling
A __________________ is an area that is located within a nation, but is considered
outside of the customs territory of the nation.
a. border zone
b. red zone district
c. warehouse district
d. dock facility
e. free trade zone
When a universal product is developed with different market segments in mind,
it is an example of which of the following product policies?
a. core components standardization
b. core components miniaturization
c. product design families
d. universal product with all features
e. universal product with different positioning
An increasing number of multinational firms have begun to use internal Web
servers on the Internet to facilitate communications and transactions among
employees, suppliers, independent contractors, and distributors. This would be
an example of which of the following organizational forms?
a. vertical
b. horizontal
c. matrix
d. consensus
e. e-company
_______________ has become one of the largest Internet markets.
a. Ireland
b. China
c. Singapore
d. Taiwan
e. None of the above
All of the following are considered forms of nontariff barriers EXCEPT:
a. government participation in trade.
b. customs and entry procedures.
c. product requirements.
d. countervailing duties.
e. quotas.
With respect to properties that an international market segment should ideally possess,
the ____________________ property is important (for market segmentation to
be meaningful) when effective marketing programs involving the 4 Ps can be
developed to evoke the desired response from the target segment.
a. measurable
b. sizable
c. responsive
d. accessible
e. actionable
In the ________________ stage of the international product cycle theory, U.S.
companies which have carved out market share in Europe and Japan by exporting
decide to make a direct investment in production in those markets to protect their
market position there.
a. introduction
b. saturation
c. growth
d. decline
e. maturity
In an advertising message, the original slogan was 'When I used this shirt, I felt
good.' The translation in a foreign market was 'Until I used this shirt, I felt good.'
This would be an example of which of the following types of translation errors?
a. simple carelessness.
b. idioms.
c. local slang.
d. multiple-meaning words.
e. incorrect grammar.
A sampling plan centers around three issues: sampling unit, sample size, and
__________________.
a. demographic procedure
b. sampling procedure
c. psychographic procedure
d. geographic procedure
e. none of the above
___________________ is a contractual strategy where the firm offers some
proprietary assets to a foreign company in exchange for royalty fees.
a. Licensing
b. Parallel exporting
c. Cooperative exporting
d. Direct exporting
e. Indirect exporting
