Shift from TV and print to radio advertising is becoming a big reality.
‘Not-Invented-Here’ (NIH) syndrome does not come from local subsidiaries.
The company’s management programs are another major formal control tools.
Backward innovation and selling obsolete goods are different names for the same
product strategy.
With respect to advertising, probably the trickiest of the cultural barriers centers
around the host country’s religion.
The two facets of education that matter the most to the business planner are the
level and the quality of education.
Today, the global economy is increasingly dominated by three major currency
blocs which include the U.S. dollar, the Japanese yen, and the euro.
Ocean shipping is used extensively for the transport of heavy perishable cargoes.
One of the key underlying assumptions in the international product cycle theory is
that ‘necessity is the mother of invention.’
The charter of the international division is to develop and coordinate the firm’s global
operations.
Exiting a country often involves substantial fixed cost.
Google is the #1 search engine throughout the world.
The matrix structure explicitly recognizes the multidimensional nature of global
strategic decision making.
Consumer co-creation involves customers in value creation.
Unlike the United States, the majority of cars sold in Japan are sold door-to-door.
Firms using a ______________ strategy focus exclusively on a highly
specialized segment of the market.
a. niche
b. supply
c. demand
d. regional
e. global
When Nestle`, a Swiss food company, enjoys economies of scale by considering
European, U.S., and Japanese markets together as its primary market it is using the
_________________________ argument.
a. economies of scale
b. market expansion
c. market contraction
d. technology power
e. economies of scope
Emerging markets refer to:
a. countries that used to be called ‘less developed countries.’
b. countries that were previously called ‘Third World.’
c. countries that lacked convertible currency.
d. countries that were communist.
e. both a and b
When market analysts examine indicators and classify countries into consideration
piles (based on some criteria) that are doing __________________________.
a. country screening
b. government research
c. global market research
d. positioning strategy
e. country quadrant positioning
The Japanese yen has increasingly become a regional transaction currency in
_____________.
a. Eastern Europe.
b. Asia.
c. North America.
d. Africa.
e. none of the above.
A(n ) ____________________ is particularly suitable when you need to ask a few
simple questions.
a. geometric survey
b. omnibus survey
c. simple survey
d. restricted survey
e. matrix survey
Which of the following is NOT a property that segments ideally should possess?
a. Identifiable.
b. Sizable.
c. Defensible.
d. Accessible.
e. Actionable.
If a consumer considered four attributes to be important in the purchase of a TV, by
using ________________ the researcher might be able to determine the trade-offs
between the different product attributes (such as purchase price or number of channels
that could be received) when the consumer evaluated the alternatives for eventual
purchase.
a. chi-square
b. correlation analysis
c. focus groups
d. regression analysis
e. conjoint analysis
At the macro-level, benefits of using a free trade zone include all of the following
EXCEPT:
a. increased investment and employment.
b. more revenue through increased local taxes.
c. obtaining a beachhead in a foreign market without being in the mainstream
distribution process.
d. the ability to reassemble large shipments into different groupings.
e. no duties on labor.
As a type of intra-firm sourcing, _____________________ is when a company
procures major components from its foreign subsidiary.
a. domestic in-house sourcing
b. offshore subsidiary sourcing
c. domestic purchasing arrangement
d. offshore outsourcing (offshore sourcing)
e. export management company
The UN Global Compact defines supply chain sustainability as the management of
environmental, social, and economic impacts
a. throughout the lifecycles of goods and services
b. of sourcing practices only
c. of product disposal practices
d. of distribution of goods and services
e. of logistics services
Another aspect of global strategy is _________________________:
a. interdependency.
b. limited expansion.
c. backward expansion.
d. forward movement.
e. backward movement.
With respect to sales and sales management entry into a foreign market, _________
integration refers to greater ownership and control of the distribution channel.
a. vertical
b. horizontal
c. forward
d. backward
e. dual
According to the Myers-Briggs Type Indicator test, the _____________ tends to
rely on the environment for guidance, be action-oriented, sociable, and communicate
with ease and frankness.
a. extrovert
b. introvert
c. sensing person
d. intuitive person
e. thinking person
At the global level, a new nongovernmental body has been established to resolve
domain disputes. The name of this body is:
a. Internet Corporation for Domain Names (ICDN).
b. Internet Corporation for Assigned Names (ICAN).
c. Internet Corporation for Assigned Names and Numbers (ICANN).
d. Internet Corporation for Networks (ICN).
e. Internet Corporation for Domain Disputes (ICDD).
Wrigley, the U.S. chewing gum manufacturer, has not been interested in most Latin
American markets because many of the local governments imposed ownership
restrictions. This would be an example of ________________ in markets.
a. finding opportunities
b. ‘weeding out’
c. cross-fertilization
d. demand conflict
e. unfairness
If ads in a foreign country stress performance, success, and completion, they would
probably be focusing on which of the following cultural classification schemes as a
way to reach a segment of the population where this dimension was high or
important.
a. power distance.
b. long-termism.
c. uncertainty avoidance.
d. individualism.
e. masculinity.
With respect to evaluating salespeople, _________________ evaluations can be
in the form of comparisons of sales, of sales percents, or increases in sales.
a. parametric
b. qualitative
c. quantitative
d. nonparametric
e. decisional
Ownership strategies in foreign markets can take two forms: acquisitions and
____________________.
The ________ tells us whether or not predictor variable has a ‘significant’
(statistically speaking) relationship with the dependent variable.
In international marketing, price escalation can be a serious problem. To offset these
difficulties marketers must be prepared to creatively meet the price escalation
challenge. List the various ways that marketers might attack this problem.
List and discuss the major challenges faced by international advertisers.
What are the generally accepted problems associated with collecting and using
secondary data research?
Describe the communication challenges faced when entering emerging markets.
In transfer pricing, BALS stands for:
___________________ forces raise the globalization potential of their industry and
spur the need for a response on the global strategy levels.