Archives: Quiz

All of the following are examples of intercultural issues with the foreign country EXCEPT: a. motivation. b. cultural sensitivity. c. ethical standards. d. relationship building. e. home to host communications. One of the problems with joint ventures is ________________ between […]

According to the text, the Web clearly provides a unique _______________ and ______________ channel to marketers across the globe. a. distribution, higher education b. distribution, production c. distribution, network d. distribution, communication e. none of the above Sogoshosha (such as […]

In today’s global marketing, international trade and foreign production are increasingly managed on a __________________. a. vertical basis b. horizontal basis c. global basis d. regional basis e. local basis The preferred entry mode(s) for emerging markets: a. include(s) both […]

In marketing research, once the problem has been identified it is translated into: a. a secondary research search. b. a primary research search. c. specific research questions. d. a sampling process. e. a choice of scales to be used in […]

As a profile of a twenty-first century country manager, _________________ establishes a beachhead in a new market or heads a recently acquired local distributor. They should have an entrepreneurial spirit. a. the trader b. the representative c. the builder d. […]

The _______________ strengthened the U.S. antitrust arsenal by prohibiting trade practices that were not covered in previous legislation. It outlawed exclusive dealing and price discrimination. a. Sherman Act b. Clayton Act c. Federal Trade Commission Act d. Foreign Corrupt Practices […]

Global logistics encompasses: a. advertising and personal selling. b. purchasing and manufacturing. c. materials management and trucking. d. materials management and physical distribution. e. pricing and manufacturing. When contrasted with greenfield operations, _________________ provide(s) a rapid means to get access […]

Which of the following is a principle of international trade? a. Japanese workers are more productive than any other workers in the world. b. Countries benefit from international trade. c. Manufacturers must be forced into international trade. d. Specialization is […]

The balance of payments in ______________ shows trade in currently produced goods and services, as well as unilateral transfers of merchandise. a. current account balance b. capital account c. trade balance d. direct investments e. portfolio investment __________________ refers to […]

According to the text, regarding the profile of Internet buyers, differences across countries are mainly due to two factors which are: a. access charges and availability of computer programmers. b. access charges and availability of outsourcing. c. access charges and […]

If a product were to be categorized as being heavy, bulky, and nonperishable, probably the best form of global shipping would be: a. ocean shipping. b. air freight. c. truck. d. rail. e. barge. _________________ duties are assessed on imported […]

If prospective customers are contacted and shown commercials for the new product and existing brands (then asked to state attitudes and preferences of what they have seen), then the marketing research entity will probably have conducted a(n) __________________ instead of […]

In the product policy area, the Internet can help build: a. regional brands. b. food brands only. c. global brands. d. high-tech brands. e. tangible brands. . Standardization of product has a __________________ orientation (lower costs via mass production). a. […]

__________________ addresses the structure, size, and compensation of the sales force. a. Sales force objectives b. Sales force goals c. Sales force strategy d. Sales force policy e. Sales force vision In international marketing, numerous promotional efforts misfire because of […]

__________________ refers to an economic system in which free enterprise is permitted and encouraged along with private ownership. a. Socialism b. Communism c. Fascism d. Capitalism e. Planned economics Embargoes and sanctions are ______________________ political trade controls. a. locally-based b. […]

In the area of pricing, the Internet facilitates: a. work transparency. b. price transparency. c. profit transparency. d. channel transparency. e. none of the above is true. A truly ________________ is one that has a consistent identity with consumers across […]

__________________ means offering a uniform product on a regional or worldwide basis (only minor alterations are made to meet local standards). a. Customization b. Standardization c. Miniaturization d. Assimilation e. Marginalization To implement sustainable supply chain management, the first step […]

Brand equity for global brands varies greatly from country to country. All of the following factors contribute to the variation EXCEPT: a. history. b. competitive climate. c. marketing support. d. cultural receptivity to brands. e. brand equity scale. Poor transportation […]

All of the following are shortcomings of standard ‘per-capita income’ segmentation processes EXCEPT: a. monetization of transactions within a country. b. not knowing how much a household can buy. c. gray and black sectors of the economy being accounted for. […]

The purpose of ______________________ is to get scores from subjects of different countries to have the same meaning and interpretation. a. time evaluation b. scalar equivalence c. polar equivalence d. bias equivalence e. focus equivalence When a company such as […]

The ____________________ antitrust laws are applied not only to _______________ -member country companies but also to foreign companies as long as their corporate action has antitrust implications within the _____________. a. MERCOSUR. b. European Union (EU). c. European Free Trade […]

To monitor the performance of a sustainability strategy, a company must ______ a. Develop key performance indicators b. Hire an auditing agency c. Engage NGOs d. Audit its supply chain e. Monitor social media With respect to the international product […]

Wide gaps in the price sensitivity between countries for the same product may create conditions that promote _________________ markets. a. backward b. gray c. white d. demand e. forward After China, the country with the largest shopping malls in the […]

The key determinant in the market entry choice decisions is the: a. risk. b. local infrastructure. c. flexibility. d. internal resources and assets. e. market size and growth potential. Which of the following would be a good option to follow […]

One reason Chinese parents treat their children as little ’emperors and empresses’ is that: a. they have no choice since it is mandated by Chinese law. b. China has a one child per couple (without penalties) birth control policy. c. […]

‘What is left unsaid is as important as what is said’ would be an example of what form of culture? a. agrarian. b. low context. c. intellectual. d. high context. e. northern European. One framework that helps with studying the […]

To improve health and hygiene standards around the world, Unilever instituted a. Global laundry day b. Global hand washing day c. Global shampooing day d. Global tooth brushing day e. Global face washing day Industry globalization forces include the following […]

In 1969, the IMF created ____________________________, which are special account entries on the IMF books designed to provide additional liquidity to support growing world trade. a. special drawing rights (SDRs) b. special legal rights c. special finance rights d. special […]

Products from emerging markets only compete as low-end challengers to established brands. In solo branding, each brand stands on its own with a product or brand manager running it. Answer: (True) Silent language refers to the thoughts that humans have […]

To expand services for countries in monetary difficulties, the IMF created Special Drawing Rights (SDRs). Foreign exchange is not the monetary mechanism that allows the transfer of funds from one nation to another. Answer: (False) The Economist publishes a PPP […]

Which of the following exemplifies insider trading? a. Underreporting income b. Falsifying account documents c. Misappropriation of proprietary knowledge d. Illegally evading income taxes According to the economic model of corporate social responsibility, the sole duty of a business is […]

Which of the following is true of normative myopia? a. It occurs when decision makers fail to notice gradual changes over time. b. It refers to the shortsightedness about values. c. It occurs only in business. d. It results from […]

Identify the approach that allows the Occupational Safety and Health Administration (OSHA) to make tradeoffs between health and economics. a. Sustainability approach b. Integrative approach c. Market controlled approach d. Feasibility approach A professional is said to have _____ if […]

Discuss the duties of care and good faith. Discuss the various types of intellectual or cognitive stumbling blocks that one can face when trying to make a responsible ethical decision. Answer: Some stumbling blocks to responsible action are cognitive or […]

Briefly outline the challenges of technology discussed in the text. The _____ standard implies that unthoughtful people cannot be negligent, since one escapes liability by not actually thinking about the consequences of one’s act. Answer: actual foreseeability Answer: Technology allows […]

Discuss the conflicts surrounding accounting practices. How can lofty executive compensation serve corporate interests? Answer: In theory, lofty compensation packages are thought to serve corporate interests in two ways. They provide an incentive for executive performance (a consequentialist justification), and […]

Outline the business reasons to limiting monitoring. What do defenders of the market approach to environmental responsibilities state about the ability of economic markets to achieve a sound environmental policy? Discuss if their responses are environmentally adequate. Answer: Defenders of […]

Identify one of the implications of the ‘dependence effect.’ a. Unless a seller explicitly warrants a product as safe, buyers are liable for any harm they suffer. b. Advertising and marketing create consumer wants that support the entire economy. c. […]

In selling a product, a business offers tacit assurances that the product is reasonably suitable for its purpose. The law refers to this as the: a. doctrine of caveat emptor. b. implied warranty of merchantability. c. doctrine of caveat lector. […]

The _____ tradition reminds us that we are as likely to act out of habit and based on character as we are to act after careful deliberations. Elaborate on the concept of perceptual differences in ethics. Answer: Perceptual differences in […]

How does a compliance-based structure work? ‘The social responsibility of business managers is simply to pursue profit within the law.’ How does the economic model of CSR justify this statement? Answer: According to the economic model of CSR, profit is […]

In economic terms, all resources are ‘_____,’ that is, they can be replaced by substitutes, and in this sense resources are infinite. ‘People have a strong ethical duty to cause no harm, and only a prima facie duty to prevent […]

The _____ standards for internal controls moved audit, compliance, and governance from a numbers orientation to concern for the organizational environment. Explain the reasoning behind the popularity of the values-based culture. Answer: ANS :The argument in favor of a values-based […]

One way to distinguish the various types of values is in terms of the ends they serve. _____ values serve the end of beauty. Discuss the nuances associated with drug testing, and outline the arguments for and against it. Answer: […]

It is not always easy to determine if someone is being treated with respect in marketing situations. A condition for respect requires that customer consent be not only voluntary, but also _____. How does the lack of shareholder activism and […]

One of the key manifestations of ethical leadership is the articulation of _____ for the organization. Elaborate on the conservation movement. Answer: By the late 19th century, humans came to recognize the self-interested reasons for protecting the natural environment. The […]

Explain with an example, how eco-efficiency can be implemented on an individual and a business scale. According to the _____ approach, every purchase involves the informed consent of the buyer and therefore it is assumed to be ethically legitimate. Answer: […]

Values-based cultures are also known as _____ cultures. Virtue ethics directs us to consider the _____ of individuals and how various character traits can contribute to, or obstruct a happy, meaningful life. Answer: moral character Feedback: Virtue ethics directs us […]

If one joins a firm with a culture that supports values other than those with which one is comfortable, there will be a _____. The philanthropic model in which business support for a social cause is done simply because it […]

The _____ requires employers to make reasonable accommodations for employees with disabilities. What is stakeholder theory? Answer: Stakeholder theory begins with the recognition that every business decision affects a wide variety of people, benefiting some and imposing costs on others. […]