Which of the following is a principle of international trade?
a. Japanese workers are more productive than any other workers in the world.
b. Countries benefit from international trade.
c. Manufacturers must be forced into international trade.
d. Specialization is bad for international trade.
e. Exchange rates are determined by the World Bank.
There are many reasons why a company might prefer to be a follower in a new market,
not a first entrant. Which of these is NOT one of those reasons?
a. reduced profits because the market is already gone
b. fewer pitfalls as the follower can see the mistakes of the first-mover
c. better developed marketing channels
d. competitive response from other MNCs and local competitors
e. none of the above
The world’s largest exporting country is China.
In the area of multicountry research coordination, the __________________
focuses on the peculiarities of each country.
a. coordination school
b. delegation school
c. etic school
d. planning school
e. emic school
Conjoint analysis is also referred to as _____________________.
a. geometric analysis
b. trade-off analysis
c. meta analysis
d. longitudinal analysis
e. metric analysis
A major advantage of joint ventures, as compared to lesser forms of resource
commitment such as licensing, is:
a. the return potential.
b. infrastructure enhancement.
c. expansion of stockholders.
d. division of leadership.
e. an increase in ethical standards.
In today’s world, ______________________ often provides pride and self-esteem to
its citizens.
a. cultural heritage
b. fashion
c. styles
d. business activities
e. infrastructure
Information technology, electronic data interchange, and intermodal transportation
have made ____________________ a reality in physical distribution.
a. low cost transportation
b. a ‘no returns’ policy
c. ultimate distribution service
d. just-in-time delivery
e. accurate purchasing management
Which of the following is NOT a category of emerging markets?
a. developed countries
b. advanced emerging
c. secondary emerging
d. frontier countries
e. both a and d
One of the pitfalls that a global marketer can run into is _____________. This
would occur when too much adaptation to the local market occurs and the brand
becomes vulnerable to losing its unique foreigness.
a. overcustomization
b. micro-managing
c. technocracy
d. group think
e. overstandardization
The primary advantages of the matrix structure for organizing is that they represent
the growing complexities of the global market arena and:
a. it fosters team spirit and cooperation among managers.
b. it secures higher profits.
c. it does not duplicate efforts.
d. it has smooth and accurate communications.
e. it has clear lines of communication with no confusion.
The waterfall strategy of sequential entry is preferable over the sprinkler model
when all of the following conditions exist EXCEPT:
a. the lifecycle of the product is relatively long.
b. high costs of entry are present.
c. very weak local competitors.
d. anticipation of fast growth.
e. no real competitors.
Sampling, price-offs, coupons, sweepstakes, bonus packs, and trade allowances are
all examples of ____________________.
a. advertising
b. sales promotion
c. direct marketing
d. public relations
e. publicity
When a buyer locks in an exchange rate and avoids the risk of currency fluctuations,
it is called:
a. the spot market.
b. the gray market.
c. vertical purchasing.
d. hedging.
e. factoring.
The international treaty (convention) established in 1883 that explains international
protection rights of intellectual property (such as how long one has to file for
property protection in foreign countries) is called:
a. the Berne Convention.
b. the London Convention.
c. the Paris Convention.
d. the New York Convention.
e. the Rome Convention.
Marlboro quickly became the leading cigarette brand in Hong Kong when it
positioned itself as being the leading brand in the United States. This strategy is
attributed to Marlboro as being a:
a. global brand.
b. geo brand.
c. regional brand.
d. country brand.
e. local brand.
When designing a product for emerging markets, companies should consider which of
the following?
a. low price, ruggedness, and low quality
b. low price, inconsistent quality, and ability to run without electricity
c. high price, consistent quality, and a warranty
d. low incomes, unreliable power supplies, and scarce resources
e. low price, back-up power supplies, and a warranty
To make global marketing strategies work, companies need to establish a(n)
____________________.
a. career system.
b. development system.
c. control system.
d. appeals system.
e. listening system.
The notion that value judgments ultimately depend on the consumer’s culture is referred
to as________
a. Cultural relativism
b. Ethical imperialism
c. Cultural absolutism
d. Cultural myopia
e. Ethical relativism