If prospective customers are contacted and shown commercials for the new
product and existing brands (then asked to state attitudes and preferences of what
they have seen), then the marketing research entity will probably have conducted
a(n) __________________ instead of a full test market.
a. thought panel
b. laboratory test market
c. internet exposure technique
d. preferred patron experiment
e. break-even analysis
In the Philippines, Coca-Cola set up a billboard to ‘˜absorb’ air pollution that was
designed jointly with
a. Oxfam
b. The Asian Development Bank
c. The World Wildlife Fund
d. The Environmental Protection Agency
e. National Geographic
To combat hyperinflation, many governments occasionally impose ______________
controls.
a. commodity
b. inflation
c. margin
d. discount
e. price
Internet surveys are becoming more popular in international research. Which of the
following is NOT an advantage of such surveys?
a. larger sample sizes are easier to obtain
b. internet access in all countries
c. lower costs
d. anonymity
e. speedy response times
Within the arena of positioning strategy, the battle is for:
a. the mind of your target customer.
b. the high ground.
c. the new territory.
d. the competition’s heartland.
e. the best market share.
Selling through an Export Management Company (EMC) or an Export Trading
Company (ETC) is considered a _____________ involvement approach to
international sales.
a. low
b. middle
c. high
d. backward
e. parallel
As an aid to expanding information about world trade, increasingly, international
marketing information is available in the form of ____________________.
a. CD-ROMs
b. electronic encyclopedias
c. electronic databases
d. CIA reports
e. government intelligence reports
The new European currency, the euro, began its circulation in January ________.
a. 1998.
b. 1999.
c. 2000.
d. 2001
e. 2002.
The last step of the possible integration forms is the:
a. cartel.
b. common market.
c. monetary union.
d. political union.
e. customs union.
Wholly owned subsidiaries give MNCs _______________ of their operations.
a. almost no control
b. partial control
c. moderate control
d. full control
e. strategic control only
Ordering and purchasing components, which was once a cumbersome, time-
consuming process, is now done by _________________, reducing the time involved
in such transactions from weeks to days and eliminating a considerable amount of
paperwork.
a. Electronic Data Systems (EDS)
b. Purchasing International Network (PIN)
c. Electronic Data Interchange (EDI)
d. Global Buying Network (GBN)
e. Internet Buying Network (IBN)
Risks of exiting a foreign market may lead to all the following EXCEPT:
a. fixed costs of exit.
b. disposition of assets.
c. short-term opportunities.
d. signal to other markets.
e. long-term opportunities.
One difference between a customs union and a free trade area is that the customs
union:
a. adds external tariffs to nonmember countries.
b. adds higher taxes to its consumers.
c. refuses to import from nonmember nations.
d. demands that a common currency be used among members.
e. requires that member countries align themselves politically.
Differences in country costs, high product development costs, and fast-changing
technology would all be examples of what kind of industry globalization forces?
a. cost forces
b. competitive forces
c. quality forces
d. government forces
e. market forces
________________ is an umbrella term that embraces a collection of statistical
procedures for dividing objects into groups.
a. The mean
b. The median
c. Cluster analysis
d. Correlation analysis
e. Regression analysis
Ex-Im Bank is not an aid or development agency, but a_____________________
corporation.
a. state
b. domestic
c. regional
d. private
e. government
When sales take place between related entities of the same company, ___________
is often used.
a. local-currency price stability (LCPS)
b. pricing-to-market (PTM)
c. transfer pricing
d. countertrade pricing
e. demand mark-up pricing
Promotion strategies can be most challenging globally. Changes for a U.S.-style ad
might include:
a. translation into another language
b. lots of explanatory copy
c. pictures and few or no words except the brand name
d. appeals for large groups rather than individuals
e. all of the above
The adoption of the _________ as a common currency in the European Union in 1999
signifies a major change in the global financial environment.
a. euro
b. lira
c. pound sterling
d. French franc
e. Swiss franc