The key determinant in the market entry choice decisions is the:
a. risk.
b. local infrastructure.
c. flexibility.
d. internal resources and assets.
e. market size and growth potential.
Which of the following would be a good option to follow if lowering the export price
were the firm’s objective?
a. rearrange the distribution channel.
b. change the promotion.
c. change the warranty provisions.
d. give more of the product in the package as an incentive to purchase.
e. study the demand curve.
Which of the following are ways that cost reduction can be achieved by following
a program of global marketing?
a. standardized packaging.
b. customized products.
c. using old products from one market for another.
d. hiring more workers.
e. eliminating warranties.
Although Internet advertising is growing at a very rapid pace, many advertisers are
skeptical about its potential as a global promotion tool because of (the):
a. annoyance factor.
b. audience measurement.
c. click-thru rates.
d. high access and/or phone charges
e. all of the above.
.
In international marketing, negotiation strategies include the following EXCEPT:
a. employ an outsourcing consultant.
b. employ an agent or advisor.
c. involve a mediator.
d. induce the counterpart to follow one’s own negotiation script.
e. Adapt the counterpart’s negotiation script.
What event caused severe setbacks to many emerging markets?
a. global warming
b. China’s rise as a global superpower
c. losses in the World Cup soccer matches
d. the Asian financial crisis
e. EU focus on North Africa as a trading partner
The World Trade Organization (WTO) was created in the _____________ of GATT
talks—called the Uruguay Round.
a. fifth round
b. sixth round
c. seventh round
d. eighth round
e. ninth round
Companies that outsource to the extent that they adopt a ‘designer role’ in
global competition (i.e., offer innovations in product design without investing
in manufacturing process technology) have been described by some as being:
a. vertical corporations.
b. horizontal corporations.
c. hollow corporations.
d. supply and demand corporations.
e. monopoly manufacturers.
In the area of international positioning, ___________________ themes often run the
risk of being bland and not very inspired.
a. external
universal
internal
d. local
e. none of the above
In a ______________________, scale economies flow from the mass production of
more-or-less standard product components at a few manufacturing sites.
a. convergence approach
b. divergence
c. linear approach
d. forecasting approach
e. modular approach
In the mode of entry, many companies see liaison office as a low-cost
___________________.
a. joint venture
b. export management company
c. listening post
d. contract exporter
e. alliance post
All of the following are parts (or basic building blocks) of a formal control system
EXCEPT:
a. the establishment of performance standards.
b. the measurement and evaluation of performance against standards.
c. the analysis and correction of deviation from standards.
d. perfection training.
e. none of the above.
When would emerging market companies use a dodge strategy?
a. when its assets are transferable
b. when there is little pressure to globalize
c. when industry pressure is high
d. when assets are only valuable in the home market
e. both c and d
All of the following are steps in the new product development process EXCEPT:
a. identification of new product ideas.
b. budget development.
c. screening.
d. concept testing.
e. test marketing.
Double entry accounting, with respect to calculation of balance of payments
calculation, means:
a. the balance of payments statement must always balance.
b. the balance of payments statement will always favor the larger nation.
c. the balance of payments statement will always favor the smaller nation.
d. the balance of payments statement will never be in complete balance.
e. the balance of payments statement will rarely be accurate.
Testing objectives, testing marketing mixes, making projections of sales volume,
and analyzing potential competitive marketing mixes are all reasons to conduct:
a. attitude screens.
b. product models.
c. product concepts.
d. test markets.
e. focus concepts.
One of the chief disadvantages of a wholly owned subsidiary is that:
a. it is often perceived as a threat to cultural or economic sovereignty.
b. it is often perceived as generating low profits.
c. it is often perceived as having problems in supply lines.
d. it is often perceived as being more expensive
e. it is often perceived as a threat to the local media for promotion.