‘What is left unsaid is as important as what is said’ would be an example of what
form of culture?
a. agrarian.
b. low context.
c. intellectual.
d. high context.
e. northern European.
One framework that helps with studying the influence of culture on global
advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede. One dimension refers to the extent that people within the culture
prefer structured situations with clear cut rules and little ambiguity. This dimension
would best be described as:
a. power distance.
b. long-termism.
c. uncertainty avoidance.
d. individualism.
e. masculinity.
The extensive international penetration of U.S. and other companies has been
referred to as ____________________.
a. local reach
b. regional reach
c. political reach
d. social reach
e. global reach
With respect to Hofstede’s cultural classification scheme, ______________ refers
to the degree of inequality which people of a country view acceptable.
a. power distance
b. uncertainty avoidance
c. individualism
d. masculinity
e. long-termism
One of the disadvantages that a global marketer may have is ___________________.
This would occur when too much standardization stifles initiative and experimentation
at the local level.
a. overcustomization
b. micro-managing
c. technocracy
d. group think
e. overstandardization
A major difficulty in formulating the research problem in the global marketing
research effort is the unfamiliarity with the ___________________.
a. foreign mass media
b. laws governing marketing research
c. foreign environment
d. domestic environment’s attitude toward foreign research
e. people who will actually conduct the research
______________ factors can be looked at as strengths or weaknesses.
a. External factors
b. Company factors
c. Global factors
d. Internal factors
e. Service factors
All of the following are strategic options available to international marketers to stop
product piracy EXCEPT:
a. joint ventures.
b. lobbying activities.
c. legal action.
d. product policy options.
e. communication options.
Consumers in emerging markets are __________ compared to those in developed
countries
a. More reluctant to pay a price premium for green products
b. More aware of green products
c. Less reluctant to pay a price premium for green products
d. Less aware of green products
e. More loyal to green product brands
Below is a list of elements from culture that matter to international marketers. Pick
the item that is likely to matter the least in doing business with a foreign culture.
a. material life.
b. political party affiliation.
c. language.
d. religion.
e. education.
______________________ refers to ideas that are translated into tangible products,
writings, and so on, and that are protected by the state for a limited period of time
from unauthorized commercial exploitation.
a. A copyright
b. A trademark
c. A trade secret
d. Intellectual property
e. A patent
Which of the following would NOT be one of the factors that has persuaded many
multinational firms to pursue true global strategies?
a. global industry.
b. competitive structure.
c. hypercompetition.
d. interdependency.
e. supply and demand.
How large a sales force needs to be, how much training the sales force will need,
whether the sales force is predominately local or foreign, and the manner of
compensation are all issues influenced by the __________________ in(into) a
market.
a. form of marketing
b. form of entry
c. form of promotion
d. form of commission
e. form of management
Which country has shown the most progress in competitiveness since 2005?
a. Hong Kong
b. Belgium
c. Germany
d. Switzerland
e. Japan
The value of SDRs is determined by a weighted average of a basket of four
currencies:
a. the U.S. dollar, the Japanese yen, the euro, and the Swiss franc.
b. the U.S. dollar, the Japanese yen, the euro, and the French franc.
c. the U.S. dollar, the Japanese yen, the euro, and the British pound.
d. the U.S. dollar, the Japanese yen, the euro, and the Italian lira.
e. none of the above.
A desire to reflect its American roots motivated Disney to change the name for its
Paris themepark from Euro Disney to __________________.
a. Disneyland Village
b. Disneyland Park
c. Disneyland Paris
d. Disneyland Europe
e. Disneyland France
The 2011 Image-Power Green Brands Survey found that consumers in all surveyed
markets planned to buy _______ eco-friendly big ticket items like cars and consumer
durables.
a. More
b. Less
If international marketing is taken to the extreme, a company may establish
an independent foreign subsidiary in each and every foreign market and have each
of the subsidiaries operate independently of each other without any
measurable headquarters control. This special case is called:
a. multinational marketing.
b. export marketing.
c. international marketing.
d. multidomestic marketing.
e. resource-based marketing.