According to the text, the Web clearly provides a unique _______________ and
______________ channel to marketers across the globe.
a. distribution, higher education
b. distribution, production
c. distribution, network
d. distribution, communication
e. none of the above
Sogoshosha (such as Mitsubishi, Mitsui, Sumitomo, and Marubeni) are the Japanese
equivalents of _______________________.
a. a foreign franchise
b. an Export Trading Company
c. an Export Management Company
d. a dealer network
e. a bulk-breaker
According to the Myers-Briggs Type Indicator test, the _____________ tends to
show a greater concern with concepts and ideas than with external events, relative
detachment, and enjoyment of solitude and privacy over companionship.
a. extrovert
b. introvert
c. sensing person
d. intuitive person
e. thinking person
Since the 1980s, the explosion of _________________ has forever changed the
nature of competition around the world. Geographical distance has become
increasingly less relevant in designing global strategy.
a. new product designs
b. genetic breakthroughs
c. information technology
d. fuel efficient automobiles
e. interest in the stock market
In the ________________ approach, every country subsidiary follows its own course
developing its own ads based on what it thinks works best in its market.
a. host country
b. home country
c. foreign
d. laissez faire
e. polycentric
All of the following are considered to advantages of the matrix structure of
organizing EXCEPT:
a. it fosters team spirit.
b. it fosters cooperation among managers.
c. it does not duplicate efforts.
d. it causes managers to think globally.
e. it causes managers to think globally but act locally.
According to the Stopford and Wells model, when companies first explore the global
marketplace, they start off with a(n) ___________________________.
a. local division
b. regional division
c. international division
d. global division
e. none of the above
The first step of a global strategic marketing plan starts with:
a. market situation analysis.
b. actions plans.
c. strategies.
d. global ranking.
e. objectives.
_________________ costs do not vary with sales volume changes.
a. Demand
b. Supply
c. Derived
d. Fixed
e. Variable
In December 1999, WTO launched what would have become the beginning of a
___________ round of negotiations inaugurated in Seattle, Washington.
a. fifth
b. sixth
c. seventh
d. eighth
e. ninth
The Oriental Land Company in Japan owns Tokyo Disneyland. This would be
an example of an international _________________ agreement between the
Oriental Land Company (owner) and Disneyland (receives royalties).
a. licensing
b. parallel exporting
c. cooperative exporting
d. direct exporting
e. indirect exporting
In the area of global branding strategies, the following options are used EXCEPT:
a. global branding committee.
b. brand champion.
c. global brand manager.
d. informal, ad-hoc branding meetings.
e. network meetings.
Acer, the world leader in laptop manufacturing and design, is based in which country?
a. South Korea
b. Taiwan
c. China
d. Japan
e. Singapore
The __________________________ addresses the following questions: Why and
how does competition tend to evolve over time and across national boundaries in the
same industry? How does a company develop its marketing strategy in the presence
of competitors at home and abroad?
a. international complexity theory
b. international technology theory
c. international chaos theory
d. international game theory
e. international product cycle theory
All of the following are risks associated with event sponsorship EXCEPT:
a. nonsponsors can come in.
b. too many sponsorships might be sold.
c. there might be clutter among the sponsors and their messages.
d. the sponsorship might be too expensive for the number of people that show up.
e. adequate protection of the sponsorship.
As a research technique, a ________________ is a loosely structured free-flowing
discussion among a small group of target customers facilitated by a professional
moderator.
a. mall intercept
b. contra-group design
c. Delphi-group
d. focus group
e. probe panel
With respect to a brand name changeover strategy, the __________________ strategy
where the company simply drops the old brand name and immediately replaces it
with the global name.
a. transparent forewarning
b. summary axing
c. fade-in/fade-out
d. pyramid focusing
e. parallel dimension
If a firm decide to penetrate the Japanese consumer market through direct marketing
(such as catalog or telemarketing sales). Which of the following strategies best
describes this option for lowering the price of an exported product?
a. rearrange the distribution channel.
b. eliminate costly features (or make them optional).
c. downsize the product.
d. expand the warranty categories to give incentive for higher quality.
e. assemble or manufacture the product in foreign markets.
__________________ drive(s) the holiday calendar in many countries.
a. Culture
b. Religion
c. Government tax assessors
d. Reference groups
e. Family units
If promotional dollars are aimed at the trade or distributor, then the strategy is
described as being a ______________ strategy.
a. push
b. pull
c. conventional
d. vertical
e. horizontal
Regarding opportunities in the global service industries, some of the _________
rules have been extended to the international services trade under the new WTO regime.
a. World Bank
b. International Monetary Fund
c. United Nations
d. GATT (General Agreements on Tariffs and Trade)
e. none of the above
The higher the _____value, the better the ability of your regression model to predict
your data.
a. R2
b. A2
c. G2
d. M2
e. N2
When a multinational company chooses to invest in foreign markets with wholly
owned subsidiaries, these subsidiaries may be acquisitions or _______________
operations.
a. joint venture
b. strategic alliance
c. greenfield
d. franchise
e. piggyback
With the growing adoption of the __________ standards by firms worldwide, an
__________ certification has become an essential marketing tool for firms.
a. ISO 6000
b. ISO 7000
c. ISO 8000
d. ISO 9000
e. ISO 10000
When the exporter quotes a price for the goods, including charges for delivery
of the goods alongside a vessel at a port (the seller covers all costs of unloading and
wharfage plus loading the goods on the vessel and the buyer covers all other charges
to get the goods to the buyer), this form of terms of shipment is called:
a. ex-works.
b. free alongside ship (FAS).
c. free on board (FOB).
d. cost and freight (CFR).
e. Cost, Insurance, and Freight (CIF).