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In 1969, the IMF created ____________________________, which are special
account entries on the IMF books designed to provide additional liquidity to support
growing world trade.
a. special drawing rights (SDRs)
b. special legal rights
c. special finance rights
d. special management rights
e. special equity rights
Global service firms often benefits from:
a. scale economies.
b. weight economies.
c. hybrid economies.
d. perfect economies.
e. visible economies.
GCCP stands for ___________________________.
a. global consumer culture protocol
b. global consumer culture positioning
c. global consumer culture planning
d. global consumer culture perception
e. global consumer culture psychology
_________________ variables are among the most popular segmentation criteria.
A common technique to avoid a global test market is to make global sales projections
based on product performance in a ________________ market.
a. lag
b. middle adopter
c. lead
d. opinionated
e. innovative
A culture can be defined by national borders (especially when the country is
isolated by natural barriers). An example would be:
a. the United States.
b. Canada.
c. Mexico.
d. Taiwan.
e. Germany.
International law comes from customs, national and international court decisions,
and:
a. tradition.
b. joint ventures.
c. strategic alliances.
d. cabals.
e. international treaties.
All of the following are typical uses of the focus group research technique EXCEPT:
a. to generate information to guide the quantitative research projects.
b. to obtain data on unproductive or problem employees.
c. to reveal new product opportunities.
d. to test out new product concepts.
e. to test out new ad images.
Stages of the negotiation process include the following EXCEPT:
a. non-task sounding.
b. task-related information exchange.
c. foreign travel.
d. persuasion.
e. concessions and agreements.
A company's proprietary expertise that makes it different its competitors and helps to
maintain its competitive advantage can be discussed under the following theory:
a. internalization or technological theory.
b. Internalization or transaction cost theory.
c. Internalization or regional cost theory.
d. Internalization or transnational theory.
e. Internalization or traditional cost theory.
In many countries, multinationals' pricing decisions are impacted by:
a. break-even analysis
b. regression functions
c. supply and service curves
d. government policies
e. business ethics
For a firm beginning exports for the first time, the first step is to use available primary
data.
The tendency of people or NGOs to impose their own norms and values on other
cultures is sometimes referred to as _________
a. Cultural relativism
b. Ethical imperialism
c. Cultural absolutism
d. Cultural myopia
e. Ethical relativism
The Mexican version of the free trade zone is called the _________________.
a. Maquiladora operation or industry
b. border zone
c. red zone district
d. Foreign Trade Zone
e. Channel Zone
Hindustan Lever decided that its product line should include:
a. only products for the rich, so it could charge a premium.
b. products for all three major segments: affluent, middle income, and low income.
c. low income only, to capture the entire lower end as loyal customers for the future.
d. only the middle income, as they were ignored by other firms.
e. both the middle and upper income groups, as profit margins were viable there.
Is the product consistent with exiting values and attitudes of the individuals in the
social system, would be a question that best fits with which of the following
key product characteristics acceptance categories?
a. observability.
b. relative advantage.
c. compatibility.
d. complexity.
e. trialability.
In terms of culture, the Walloons in French-speaking _______________have much
more in common with the French than with the Flemish of Northern ____________.
a. Germany.
b. Switzerland.
c. Italy.
d. Belgium.
e. Luxembourg.
According to the textbook, in franchising, companies can capitalize on a
_______________________________.
a. cheap business formula.
b. expensive business formula.
c. winning business formula.
d. parallel business formula.
e. hybrid business formula.
Which of the following statements MOST accurately describes the state of
international selling?
a. Despite growing 'international sales,' salespeople typically work only in one
region.
b. International selling is a function of the degree of involvement.
c. Because of the global nature of business today, global selling transcends
international boundaries.
d. International selling will never work.
e. International selling is tightly monitored by most governments because of the
potential for funds outflow.
Explain the concept of managed float.
_______________ is an umbrella term that embraces a collection of statistical
procedures for dividing objects into groups.
________________ is a learned, shared, compelling, interrelated set of symbols
whose meanings provide a set of orientations for members of society.
List the primary components of Geert Hofstede's cultural classification scheme for
classifying cultures. Define each component. Comment on the effect that these various
elements might play on marketing products internationally.
To improve on GATT the WTO was established. Explain what the WTO is, how it is
different from GATT, and what specific functions the WTO is expected to perform.
