In the area of pricing, the Internet facilitates:
a. work transparency.
b. price transparency.
c. profit transparency.
d. channel transparency.
e. none of the above is true.
A truly ________________ is one that has a consistent identity with consumers across
the world.
a. private brand
b. public brand
c. global brand
d. local brand
e. government brand
One popular tool for characterizing people that addresses their cognitive styles is
the ____________________.
a. Kelsey-Ciebold scale.
b. Johns-Hopkins initial perception scale.
c. Majors-Hawkins Cognitive Indicator.
d. Myers-Briggs Type Indicator.
e. Spaniel test.
One of the differences between WTO and GATT is that WTO’s dispute settlement
mechanism is:
a. inferior.
b. faster and more automatic.
c. very limited.
d. controlled by the World Bank.
e. controlled by the negotiation section of the United Nations.
To deal with price transparency issues in Internet marketing, companies can use
methods such as:
a. cutting prices in high-price countries.
b. localizing the products.
c. refusal to handle orders from overseas.
d. All of the above methods can be used.
e. None of the above methods are used.
Nurturing a future competitor is the biggest danger in ___________________.
a. licensing
b. parallel exporting
c. cooperative exporting
d. direct exporting
e. indirect exporting
Because of its complexities, ____________________ development presents one of
the stiffest challenges for international managers.
a. local strategy
b. regional strategy
c. multidomestic strategy
d. transnational strategy
e. global strategy
The company’s management programs are another major ________________ control
tools.
a. informal
b. formal
c. simple
d. dynamic
e. complex
Trading in foreign currencies has an effect on world trade. For example, a rise in
the value of the local currency due to daily flows vis-Ã -vis other currencies makes
exports:
a. less expensive.
b. more expensive.
c. come under government control.
d. parallel with imports.
e. be banned.
The Human Development Index is published by the ____________________.
a. United Nations
b. World Bank
c. IMF
d. Asian Development Bank
e. African Development Bank
To develop a stakeholder engagement program, the first step is to ______________
a. Identify the current brand image among stakeholders
b. Identify the key competitors
c. Manage the expectations of stakeholders
d. Develop a market segmentation strategy
e. Identify the key stakeholders
In many industries, connectivity means that existing channels/distributors can be
bypassed by connecting:
a. buyers and suppliers.
b. buyers and governments.
c. buyers and software companies.
d. buyers and advertisers.
e. buyers and media companies.
Which of the following areas are very difficult for a global product division to
accomplish (therefore, this area is a shortcoming)?
a. large degree of flexibility in terms of cross-country resource allocation.
b. large degree of flexibility in terms of cross-country strategic planning.
c. scale economics.
d. facilitates a global focus.
e. easy communication and coordination among the various product divisions
without duplication of effort.
Timing is a very important element in any new product launch. One of the strategies
is described as being the ________________ where there is a phased rollout. In this
approach the product uses a trickle down approach.
a. sprinkler method
b. shotgun method
c. rifle method
d. dribble method
e. waterfall method
When developing a pricing strategy for its global markets, one of the first steps that
a company must go through is to decide:
a. what the actual price should be.
b. how high or low to price.
c. how much money will the price bring in.
d. what it wants to accomplish with its strategy.
e. what form of controls will regulate price.
In the __________________ stage of the international product cycle theory, U.S.
companies typically increase exports to Europe and Japan as those foreign markets
expand.
a. introduction
b. saturation
c. growth
d. maturity
e. decline
The _________________ is determined by how much value is added to the materials
used in the product.
a. perishability of the product
b. cost of transportation
c. the cost of insurance
d. the value-to-volume ratio
e. the intermodal ratio
One creation of the Bretton Woods Agreement was the International Bank for
Reconstruction and Development, known as ________________.
a. the Merchant Bank.
b. the Monetary Bank.
c. the World Bank.
d. the European Bank.
e. none of the above.