The _______________ strengthened the U.S. antitrust arsenal by prohibiting trade
practices that were not covered in previous legislation. It outlawed exclusive
dealing and price discrimination.
a. Sherman Act
b. Clayton Act
c. Federal Trade Commission Act
d. Foreign Corrupt Practices Act
e. Export Trading Company Act
______________ costs change with sales volume.
a. Demand
b. Supply
c. Derived
d. Fixed
e. Variable
A recent study examined the difference of six products in 31 developing and
developed countries across the world. A key finding was that ___________________
tend to experience a far slower adoption rate than developed countries.
a. European countries
b. global countries
c. advanced countries
d. developed countries
e. emerging market countries
__________________ transportation refers to the seamless transfer of goods from
one mode of transportation (such as an aircraft) to another (such as a ship) and
vice versa without the hassle of unpacking and repackaging of goods to suit the
dimensions of the mode of transportation being used.
a. Bi-polar
b. Bi-modal
c. Intercontinental
d. Dual-basic
e. Intermodal
___________________ are large, foreign organizations engaged in exporting and
importing. They buy on their own account and export the goods to their home
country.
a. Combination export manager (CEM)
b. Export broker
c. Export commission house
d. Piggyback exporter
e. Trading companies
An example of a high power distance country would be:
a. Germany
b. Britain
c. United States
d. Canada
e. Mexico
One way around having your intellectual property copied (such as software) because
of easy access is to sell:
a. demos.
b. to new markets.
c. to governments.
d. upgrades or ancillary products.
e. only to a chosen few.
When a manufacturer of breakfast cereals for humans shifts production to a
chicken feed product to overcome the effects of price controls, the firm would be
following which of the strategies outlined below?
a. adapt the product line.
b. shift target segments or market.
c. negotiate with the government.
d. launch a variant of an existing product.
e. predict the incidence of price controls.
According to lessons learned in Brazil’s hyperinflationary economy, McDonald’s
will deal with Russia’s runaway inflation by using all of the following tools
EXCEPT:
a. emphasize cash flow management.
b. control of raw materials.
c. institute sales and price setting strategies.
d. hedge for potentially substantial distortions in the exchange rate.
e. make loans to local franchise investors to bring them past hard times.
Companies that ignore cultural needs often:
a. lose permission to export.
b. lose permission to import.
c. have more lawsuits.
d. lose more salespeople.
e. lose a competitive edge.
An example of a direct government subsidy by the United States to meet foreign
competition would be:
a. Microsoft.
b. COMECON.
c. The Tennessee Valley Authority.
d. BART in California.
e. SEMATECH (Semiconductor Manufacturing Technology).
Research from an advertising agency survey indicates that the number one reason
for standardizing multinational advertising was to:
a. take advantage of demographics.
b. take advantage of cultural similarities between the countries.
c. capitalize on the fact that the product was standardized.
d. make full use of a proven successful idea.
e. create a single brand image in all markets.
The _________________ buys and sells on their own accounts and assumes all the
responsibilities of exporting a product. Manufacturers do not control sales activities.
a. combination export manager (CEM)
b. export merchant
c. export commission house
d. piggyback exporter
e. trading company
One way to characterize the nature of a government is by its __________________.
a. political ideology
b. ethnic ideology
b. regional ideology
c. business ideology
d. social ideology
Land Rover is an example of a brand where ________________ positioning is hard to
implement.
a. transnational
b. European
c. global
d. local
e. regional
Most of the world’s largest shopping malls are in Asia.