The ____________________ antitrust laws are applied not only to _______________
-member country companies but also to foreign companies as long as their corporate
action has antitrust implications within the _____________.
a. MERCOSUR.
b. European Union (EU).
c. European Free Trade Association (EFTA).
d. NAFTA
e. None of the above.
In the implementation of effective global account management (GAM), the following
factors count EXCEPT the following:
a. role of the global account management team.
b. seek global outsourcing.
c. make incentive structures realistic.
d. pick the right global account managers.
e. create a strong support network.
________________ channels refer to the legal export/import transaction involving
genuine products into a country by intermediaries other than the authorized
distributors.
a. Black market
b. Gray market
c. Positioned
d. Zoned
e. Red zone
Lifestyle segmentation is popular in __________________________.
a. manufacturing circles
b. finance circles
c. distribution circles
d. management circles
e. advertising circles
In a modern sense, the goal of many MNCs is to pursue a(n)________________
program. In this program, coordination of all communication vehicles would take
place. Key ideas would be communicated in a unified manner.
a. vertical communications
b. horizontal communications
c. integrated marketing communications
d. global communications
e. synergistic communications
Triad regions of the world encompass North America, Western Europe and Africa.
In _________________, store hours are limited and stores do not open on Sundays.
a. Germany
b. USA
c. Mexico
d. Brazil
e. UK
To improve health and hygiene standards around the world, Unilever set up
a. A laundry academy
b. A toilet academy
c. A shampooing institution
d. A tooth brushing academy
e. A shower academy
The role of women in society is sometimes largely driven by local _____________.
a. religion.
b. politics.
c. government.
d. environment.
e. geography.
In the consumption process, people around the world with per capita income of $20,000
and above have a pretty good _________________:
a. physical power.
b. political power.
c. purchasing power.
d. consumption power.
e. psychological power.
Weapons that might be used as economic trade controls to protect locally produced
goods against imports would be:
a. embargoes.
b. sanctions.
c. asset freezes.
d. tariffs and nontariff barriers.
e. confiscation.
___________ inflation also mandates rapid inventory turnarounds.
a. High
b. Low
c. Visible
d. Hyper
e. Slow
Which of the following would be problematic in using the Internet in global research?
a. obtaining a representative sample
b. download time for website pages
c. incorrect e-mail addresses
d. poor response rates
e. all of the above
Multinational corporations can use ________________ as a strategic tool in dealing
with currency fluctuations and as a hedge against inflation.
a. buying power
b. just-in-time management
c. just-in-time delivery
d. purchasing management
e. inventory
The adoption rate for new products in countries with a ________________
population is usually faster than in countries with a highly diverse culture.
a. heterogeneous
b. complex
c. diverse
d. homogeneous
e. polycentric
Family (umbrella) branding is a not hierarchy of brands that may use the company’s
corporate brand.
In 1995, only 4 percent of Americans used the Internet every day. In July 2012, the
figure was ____________.
a. 48 percent
b. 58 percent
c. 68 percent
d. 78 percent
e. 88 percent
When international marketers warn consumers about the ramifications of accepting or
buying counterfeit merchandise, this would be an example of which of the following
strategic options available to international marketers trying to stop product piracy?
a. joint ventures.
b. lobbying activities.
c. legal action.
d. product policy options.
e. communication options.