Wide gaps in the price sensitivity between countries for the same product may
create conditions that promote _________________ markets.
a. backward
b. gray
c. white
d. demand
e. forward
After China, the country with the largest shopping malls in the world is:
a. United States
b. Philippines
c. Turkey
d. Canada
e. Malaysia
________________ is defined as the design and management of a system that directs
and controls the flows of materials into, through and out of the firm across national
boundaries to achieve its corporate objectives at a minimum total cost.
a. Global goods flow
b. Global distribution
c. Global logistics
d. Global wholesaling
e. Global shipping
If a marketing manager were to mistakenly group South Koreans and Japanese
together (either as a market or by business and labor practices), this would be an
example of a _________________ problem.
a. cultural onomonopea
b. cultural adiaphoria
c. cultural generalization
d. cultural syncopation
e. cultural similarity
Under the _____________________ design of global activities organization, the
company uses the option of integrating two approaches so there is a dual chain of
command.
a. international division
b. cryptic division
c. product-based structure
d. geographic structure
e. matrix structure
In 2005, the worldwide Internet population surpassed 1 billion.
a. 1 billion
b. 2 billion
c. 3 billion
d. 4 billion
e. 5 billion
All of the following are strategies for dealing with translation problems in a foreign
market EXCEPT:
a. involve ad agencies from the host country’s environment.
b. don’t translate the message for the foreign market.
c. add foreign language subtitles.
d. use voice-overs that use foreign slang.
e. check with foreign officials.
Which of the following questions is most associated with the term ‘sample size?’
a. Who cannot be considered as a valid respondent?
b. How much will the survey cost?
c. What is our target population?
d. How many people should be surveyed?
e. How should prospective respondents be chosen from the target population?
Countertrade transactions include the following options EXCEPT:
a. simple barter.
b. switch trading.
c. geo trading.
d. countertrade pricing.
e. clearing agreements.
Governments often decide to block trade. All of the following are reasons EXCEPT:
a. national security.
b. to protect the stock market.
c. to develop new industry.
d. to protect declining industries.
e. none of the above.
When drawing a sample, the researcher needs a __________________, that is,
listing of the target population (e.g., a telephone directory).
a. sampling mirror
b. sampling frame
c. sampling group
d. sampling questionnaire
e. sampling behavior
The ___________________________ refers to the movement of prices and incomes
in a country.
a. external market adjustment
b. internal market adjustments
c. linear market adjustment
d. upward market adjustment
e. downward market adjustment
The most popular of the budget methods (in fact, two-thirds of respondents in a
survey said they had used the method) is the _________________ method.
a. percentage of sales
b. competitive parity
c. all-you-can-afford
d. objective-and-task
e. marginal increment
By 2014, Honda boosted its North American production capacity by 40 percent. This
would be an example of a firm that sees itself as being in a(n):
a. hybrid industry.
b. global industry.
c. transcontinental industry.
d. supercompetitive industry.
e. expert industry.
All of the following are benefits of the global product division structure EXCEPT:
a. large degree of flexibility in terms of cross-country resource allocation.
b. large degree of flexibility in terms of cross-country strategic planning.
c. scale economics.
d. facilitates a global focus.
e. easy communication and coordination among the various product divisions
without duplication of effort.