One reason Chinese parents treat their children as little ’emperors and empresses’ is
that:
a. they have no choice since it is mandated by Chinese law.
b. China has a one child per couple (without penalties) birth control policy.
c. advertising has influenced parents.
d. children are cared for by Grandparents.
e. China pays parents to have children.
Small firms with narrow product assortment will normally choose which of the
following strategies when attempting to enter an international market?
a. an extension of the domestic line.
b. an extension of a joint venture or strategic alliance.
c. a subset of the home market’s product line.
d. a mixture of local and nonlocal product lines.
e. a completely localized product line.
The general trend among U.S. multinationals has been a decreasing use of
______________ managers overseas and an increasing reliance on ____________
foreign talent since the 1990s.
a. global, local
b. international, local
c. European, local
d. expatriate, local
e. Asian, local
In Europe, Airbus Industries was established with joint government subsidies from the
governments of __________________________________________________.
a. Britain, France, Germany, and Spain
b. Britain, France, Germany, and Sweden
c. Britain, France, Norway, and Spain
d. Britain, Finland, Germany, and Spain
e. Iceland, France, Germany, and Spain
Marketing of services differs from tangible goods in four areas:
a. intangibility, simultaneity, heterogeneity, and perishability.
b. intangibility, simultaneity, heterogeneity, and collectivity.
c. intangibility, simultaneity, heterogeneity, and connectivity.
d. intangibility, simultaneity, heterogeneity, and believability.
e. intangibility, simultaneity, heterogeneity, and credibility.
Product policies that have been pursued when entering emerging markets include:
a. no adaptation’”the risks and expense are too great.
b. selling a narrow range of premium goods.
c. pursuing backward innovation.
d. anchoring the product entry with products near the end of their life cycle in the home
market.
e. all of the above
Two facets of education matter to international marketers. They are the
_________________________ of education.
a. cost and location
b. level and quality
c. cost and quantity
d. cost and availability
e. level and cost
Which of the following should a company NOT do with a channel partner?
a. seek companies with good contacts
b. treat companies as short-term partners
c. withhold information from the distribution partner
d. allow the distribution partner to make marketing strategy decisions
e. all of the above
In international marketing, the global market research process includes:
a. Define the problem(s).
b. Develop a research design.
c. Determine the information needs.
d. Collect the data (secondary & primary).
e. All of the above.
In a(an) ___________________ strategy, a firm manages its international activities
like a portfolio.
a. interdependent strategy
b. global strategy
c. transcontinental strategy
d. supercompetitive strategy
e. multidomestic strategy
____________________ shape(s) people’s norms and standards. In addition,
people’s attitudes towards objects and behavioral codes are also influenced.
a. Value systems
b. Cultural philosophy
c. Reference groups
d. Family extension
e. Government involvement
____________________ should be consulted at every step of the research process if
the study will effect their operations.
a. Transnational subsidiaries
b. European subsidiaries
c. Asian subsidiaries
d. Local subsidiaries
e. African subsidiaries
_______________ refers to the ideas and perceptions that a culture upholds in
terms of beauty and good taste.
a. Aesthetics
b. Cybernetics
c. Techno-graphics
d. Poly-graphics
e. Geographics
With respect to budget forms for advertising, the _______________ method simply
sets the overall advertising budget based on either past or expected sales revenue.
a. percentage of sales
b. competitive parity
c. all-you-can-afford
d. objective-and-task
e. marginal increment
Even if the United States is more efficient in the production of everything than
China, both countries will benefit from their bilateral trade by specializing in what
each country can produce relatively more efficiently. This statement is an example
of which economic theory?
a. relative cost advantage
b. supply and demand
c. concentric advantage
d. comparative advantage
e. constructive advantage
The reason why the Body Shop has no outlets in mainland China is because _____
a. The large degree of counterfeiting of cosmetics in China
b. Cosmetics must be tested on animals in China to get the license to sell them
c. High import duties and taxes for cosmetics
d. High competition in the sustainable cosmetics segment in China
e. Discouraging market research findings on Chinese receptivity for ethical cosmetics
brands
Which of the following is an example of a large trading company?
a. IBM.
b. General Motors.
c. Mitsui.
d. Volvo.
e. Wal-Mart.
________________ systems base the interpretation of law on prior court rulings
(that is, legal precedents and customs of time).
a. Common law
b. Code law
c. Written law
d. Islamic law
e. Napoleonic law
Saturation of domestic markets in the industrialized parts of the world has forced many
companies to look for marketing opportunities beyond their _______________.
a. local borders.
b. national borders.
c. regional borders.
d. Complex borders.
e. transnational borders.
Many product categories show a gradual but steady ____________________
in consumer preferences.
a. slowdown.
b. difficulties
c. convergence.
d. divergence.
e. rising strength of the Latin American markets.
_____________________ serves the needs of their clients in entering a market or
sourcing goods from a market. They are characterized by their ‘service’ nature and
efforts to interact with and meet the needs of the exporter client.
a. A foreign franchise
b. An Export Trading Company
c. An Export Management Company
d. A Noraizi agent
e. A bulk-breaker
Lack of trust and mutual conflicts can often turn ______________ into partnerships
doomed to failure.
a. contract manufacturing agreements
b. parallel exporting agreements
c. cooperative exporting agreements
d. export management companies
e. joint ventures
The networked global organization is sometimes referred to as
_____________________.
a. international.
b. multinational.
c. transnational.
d. local-national.
e. quasi-national.
Blistex, a tiny U.S. company that makes primarily lip-care products, has a very
limited range of product lines that are marketed to foreign markets. Blistex would
probably choose which of the following strategies for entering foreign markets?
a. an extension of the domestic line.
b. an extension of a joint venture or strategic alliance.
c. a subset of the home market’s product line.
d. a mixture of local and nonlocal product lines.
e. a completely localized product line.