Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
Brand equity for global brands varies greatly from country to country. All of the
following factors contribute to the variation EXCEPT:
a. history.
b. competitive climate.
c. marketing support.
d. cultural receptivity to brands.
e. brand equity scale.
Poor transportation and distribution infrastructure in many developing countries
would be examples of:
a. investment requirements.
b. technology gaps tied to material life.
c. governmental corruption that must be dealt with.
d. government ineptitude.
e. different value systems.
Another name for universal segments is:
a. local.
b. regional.
c. transnational.
d. global.
e. multi-regional.
