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As a profile of a twenty-first century country manager, _________________
establishes a beachhead in a new market or heads a recently acquired local distributor.
They should have an entrepreneurial spirit.
a. the trader
b. the representative
c. the builder
d. the ambassador
e. the cabinet member
Which of the following would be considered a disadvantage or drawback of the
matrix structure of organizing?
a. it does not foster team spirit.
b. it does not foster cooperation among managers.
c. it duplicates efforts and can cause confusion.
d. it prohibits managers from thinking globally.
e. it causes managers to think locally only.
The International Court of Justice was established by the ____________________
to settle international conflicts between nations, not between individual parties and
companies.
a. United Nations
b. Asian Development Bank
c. International Labor Organization
d. International Monetary Fund
e. World Bank
Regional strategies can be defined as the _________________________________
in pursuit of regional production, branding, and distribution advantages.
a. cross-subsidization of market share battles
b. cross-harmonization of market share battles
c. cross-miniaturization of market share battles
d. cross-globalization of market share battles
e. none of the above
According to the Roper Consulting Valuescope study on lifestyle segmentation,
_______________ are very concerned about family and friends.
a. achievers
traditionals
nurturers
d. hedonists
e. none of the above
Given that advertising regulations not only govern advertising in foreign markets but
can also create difficulties, how can marketers cope? All of the following are
valid suggestions EXCEPT:
a. keep track of regulations and pending legislation.
b. challenge regulations in court.
c. adapt the marketing mix strategy.
d. try to circumvent the regulation by using local advertisers.
e. lobby for favorable regulations or results.
Communication challenges include:
a. raising brand awareness.
b. educating customers about product use and benefits.
c. creating brand image.
d. gaining loyalty.
e. all of the above
With respect to approved sampling theory, heterogeneous cultures (e.g., India)
demand ________________ samples than homogeneous cultures (e.g. South Korea).
a. bigger
b. smaller
c. less stratified
d. more randomized
e. less randomized
According to the text, religions embrace three elements:
a. lifestyle, a standardized organization, and moral rules of good behavior.
b. travel, a standardized organization, and moral rules of good behavior.
c. discussion, a standardized organization, and moral rules of good behavior.
d. explanation, a standardized organization, and moral rules of good behavior.
e. interaction, a standardized organization, and moral rules of good behavior.
A(n) _________________________ is a contract between the exporter and the
shipper indicating that the shipper has accepted responsibility for the goods and
will provide transportation in return for payment.
a. bill of disclosure
b. term of sale
c. payment statement
d. transportation invoice
e. bill of lading
All of the following are questions that must be asked when building up and managing
brand equity in a multinational setting EXCEPT:
a. How do we strike a balance between a global brand that shuns cultural barriers and
one that allows for local requirements?
b. What aspects of service are too expensive to be included in the brand warranty?
c. What aspects of brand policy can be adapted to global use?
d. Which brands are destined to become 'global' mega-brands?
e. How do you execute the changeover from a local to a global brand?
Which of the following countries has very few restrictions on foreign ownership of
corporations within its borders (domestic businesses)?
a. United States.
b. Russia.
c. Japan.
d. China.
e. Saudi Arabia.
Research has shown that the marketplace has become a virtual ____________
for Japanese companies to gain production and marketing experience, as well as
to perfect technology.
a. human laboratory
b. marketing laboratory
c. psychological laboratory
d. R&D laboratory
e. promotions laboratory
When an exporter uses the _______________________ method, the effect can be
negative. Frequent adjustments of prices in response to currency movements will
distress local channels and customers.
a. local-currency price stability (LCPS)
b. pricing-to-market (PTM)
c. transfer pricing
d. countertrade pricing
e. demand mark-up pricing
The sprinkler strategy of one to two entries (globally) is preferable over the
waterfall model when all of the following conditions exist EXCEPT:
a. the lifecycle of the product is relatively short.
b. there are low costs of entry into the market.
c. there are many competitors.
d. very weak local competitors.
e. anticipation of fast growth.
If a high-tech company organizes itself by breaking into business networks, radio
communications, public telecommunications, components, and microwave systems,
which of the following organizational structures would probably be in use?
a. international division
b. global product division structure
c. global network solutions
d. geographic structure
e. matrix structure
In a polycentric orientation, marketers begin to _________________ products to
local conditions.
a. standardize
b. regulate
c. adapt
d. centralize
e. subsidize
A monetary union represents the ____________ level of integration with a single
common currency among politically independent countries.
a. first
b. second
c. third
d. fourth
e. fifth
