In the product policy area, the Internet can help build:
a. regional brands.
b. food brands only.
c. global brands.
d. high-tech brands.
e. tangible brands.
.
Standardization of product has a __________________ orientation (lower costs via
mass production).
a. market-driven
b. service-driven
c. budget-driven
d. promotion-driven
e. product-driven
All of the following are examples of cost forces EXCEPT:
a. advances in transportation.
b. low labor costs in newly industrializing countries.
c. global economics of scale and scope.
d. flexible manufacturing.
e. transferable marketing.
Which of the following organizational structures is most appropriate for the company
whose product line is not too diverse and does not require a large amount of
adaptation to the local country needs?
a. international division
b. cryptic division
c. global product division structure
d. geographic structure
e. matrix structure
___________________ are(is) the prime motivation behind contract manufacturing.
a. Advertising cooperation
b. Leadership
c. Cost savings
d. Profit expansion
e. Desire to be part of a cartel
The United States government accounts for ____________ of the total U.S.
consumption.
a. a tenth
b. a third
c. a quarter
d. nearly sixty percent
e. nearly seventy percent
All of the following are examples of the principal designs that firms can adopt to
organize their global activities EXCEPT:
a. an international division.
b. a city division.
c. a product-based structure.
d. a geographic structure.
e. a matrix structure.
Guanxi is:
a. a large city in southern China
b. a fiery pork dish
c. a nice saying like ‘gesundheit’
d. connections
e. a golf country club in Shanghai
The Digital Millennium Copyright Act (DMCA) of 1998 was passed in Germany.
When screening ad agencies, all of the following criteria might be used EXCEPT:
a. market coverage.
b. cost of agency talent and expense.
c. quality of coverage.
d. expertise with developing a central international campaign.
e. scope and quality of support services.
When the U.S. levied a 10 percent tax on plus-$30,000 luxury cars, Land Rover
changed the weight of Range Rover models so they could be classed as a truck and
thereby avoid the luxury status, the company was attempting to follow which of the
price strategies listed below for lowering the price of an exported product?
a. rearrange the distribution channel.
b. eliminate costly features (or make them optional).
c. downsize the product.
d. adapt the product to escape tariffs or tax levies.
e. assemble or manufacture the product in foreign markets.
Emerging markets:
a. cannot afford the most modern products.
b. are innovative in service offerings.
c. embrace new products quickly.
d. have low time-to-takeoff for new products.
e. all of the above
Given that so many errors can occur with translation and misunderstanding of
advertising in the foreign market, which of the following is probably the easiest
solution to the problem?
a. involve ad agencies from the company’s domestic environment.
b. involve ad agencies from the host country’s environment.
c. check with government officials.
d. employ foreign language specialists for all markets.
e. don’t worry about it, the problem usually corrects itself.
Trade shows are also called _______________________.
a. trade marts
b. trade markets
c. trade fairs
d. trade expos
e. trade circles
In order to expand their exporting activities, many Japanese firms rely on giant
general trading companies known as _________________________.
a. keiretsus
b. chaebols
c. sogonets
d. sogoshoshas
e. akimonos
The International Trade Organization (ITO) was formed after:
a. World War I.
b. World War II.
c. the Korean war.
d. the Vietnam war
e. None of the above.
All of the following statements about the country of origin effect (COO) are true
EXCEPT:
a. COO effects are restricted to Europe.
b. Asian consumers prefer domestic products over imports.
c. the critical factor appears to be the place of manufacture rather than the location of
the company’s headquarters.
d. COO effects do not change very much over time.
e. psychographics make a difference.
When a shipment reaches the United States, the consignee (usually the importer) will
file ______________ with the port director at the port of entry.
a. visas
b. product passports
c. bills of landing
d. bills of shipping
e. entry documents
The emergence of _________________ data, coupled with rapid developments in
computer hardware and software has led to a revolution in market research.
a. the Internet
b. scanner
c. cost efficient
d. mail-in rebate
e. direct-feedback
The need for direct customer interface in providing services means that service
providers must often have ____________________.
a. a warranty
b. a command of the local language
c. a local presence
d. low profit expectation
e. an inside government contact
If a company is an early entrant in the global arena and possesses little
in the way of resources, they will probably chose _____________________ as a
method of entry.
a. product and communication extension–dual extension
b. product invention
c. product extension–communications adaptation
d. product adaptation–communications extension
e. product and communications adaptation–dual adaptation