__________________ means offering a uniform product on a regional or
worldwide basis (only minor alterations are made to meet local standards).
a. Customization
b. Standardization
c. Miniaturization
d. Assimilation
e. Marginalization
To implement sustainable supply chain management, the first step a company should
take is:
a. Commitment
b. Assessment of scope of the program
c. Communication of the firm’s progress
d. Measurement of its performance against sustainability goals
e. Definition of the key sustainability issues
A(n) ____________________ places orders on behalf of its foreign clients
with U.S. manufacturers and acts as a finder for its client to get the best buy.
a. combination export manager (CEM)
b. export broker
c. export commission house
d. piggyback exporter
e. trading company
Yamaha decided to combat China’s counterfeiters by launching new motorcycle
models at a similar price as fake products. This would be an example of which of the
following strategic options in product piracy:
a. joint ventures.
b. lobbying activities.
c. legal action.
d. product policy options.
e. communication options.
LVMH, the owner of wide variety of upscale liquor brands, redesigned its bottles to
make it more difficult for copycatters to reuse LVMH bottles for their own brews.
This would be an example of which of the following strategic options in product
piracy:
a. product policy options.
b. lobbying activities.
c. legal action.
d. hybrid options.
e. communication options.
________________ is generally considered to be a system that falls in the middle
between largely independent systems and controlled economic systems.
a. Socialism
b. Communism
c. Neo-fascism
d. Capitalism
e. Monarchies
Pirated products tend to be of ______________ quality.
a. good
b. poor
c. high
d. special
e. none of the above
All of the following are problems with country-based subsidiaries EXCEPT:
a. they are too costly.
b. they have coordination problems with corporate headquarters.
c. cross-fertilization is hindered.
d. local market conditions go unnoticed.
e. a not-invented-here mentality exists.
What best describes the outcome of early entry into emerging markets?
a. It can be lucrative, especially for huge markets like China and India.
b. It is likely to fail because the markets don’t or can’t appreciate the product.
c. It will probably face few direct competitors.
d. Products will be too expensive for local consumers.
e. None of the above
As a communication medium, language has two components: spoken language and
_________________ language.
a. business
b. commercial
c. slang
d. silent
e. electronic
Which of the following is a principle of international trade?
a. United States workers rebel against productivity programs.
b. Outsourcing must be used to succeed in international trade.
c. The United Nations will settle all trade disputes.
d. Exchange rates are determined primarily by traded goods.
e. Gray markets make third world countries more efficient.
_____________________ come about when multinational companies prefer to enter
new markets with 100 percent ownership.
a. Contract manufacturing agreements
b. Parallel exporting agreements
c. Cooperative exporting agreements
d. Wholly owned subsidiaries
e. Joint ventures
Doha’s Development Agenda (Doha Round) includes new trade talks’”an actions
program to resolve developing countries’ complaints about the implementation of
Uruguay Round agreements, and an accord on ____________________________.
a. Trade Related Aspects of Intellectual Property Rights
b. Services Related Aspects of Intellectual Property Rights
c. Regional Related Aspects of Intellectual Property Rights
Local Related Aspects of Intellectual Property Rights
e. National Related Aspects of Intellectual Property Rights
Data for grouping along macroeconomic criteria are available from international
agencies such as:
a. the International Court of Justice
b. the World Court.
c. the World Bank.
d. the National Geographic Society.
e. the World Economic Council.
The World Trade Organization was created in the eighth round of the GATT talks ‘“
called the ________________________ that lasted from 1986 to 1994.
a. Brussels Round
b. Paris Round
c. Morocco Round
d. Paraguay Round
e. none of the above
Truly global innovators are called:
a. metanational innovators.
b. delta innovators.
c. beta innovators.
d. gamma innovators.
e. none of the above.
One particularly useful technique in analyzing a firm’s competitive position relative
to its competitors is referred to as SWOT which stands for:
a. Strengths, Weaknesses, Organization, Total value.
b. Strengths, Weaknesses, Operations, Training.
c. Strengths, Weaknesses, Opportunities, Total costs.
d. Strengths, Weaknesses, Opportunities, Transfers.
e. Strengths, Weaknesses, Opportunities, Threats.
The comparative advantage theory is useful in explaining _____________________
between countries that have very different factor endowments.
a. cost advantages
b. resource allocations
c. promotional expenses
d. intra-industry trade
e. inter-industry trade
_________________ are the most common vehicle to gather primary data.
a. Scanners
b. Focus groups
c. Questionnaires
d. Interviews
e. Cluster analysis