According to the text, regarding the profile of Internet buyers, differences across
countries are mainly due to two factors which are:
a. access charges and availability of computer programmers.
b. access charges and availability of outsourcing.
c. access charges and availability of entertainment options.
d. access charges and availability of CNN.
e. access charges and availability of AOL.
.
The procedure for the _______________ of assessing market size is to pick a country
that is at the same stage of economic development as the country of interest and for
which the market size is known. This country then becomes an indicator for the
market size of the country that is under question.
a. analogy method
b. Latin square
c. trade audit
d. chain ratio method
e. cross-sectional regression analysis
If an advertiser spells out the goals of their communication strategy and determines
what they would like to accomplish with advertising and then plans a budget
accordingly, they are probably using the ______________ method of budgeting.
a. percentage of sales
b. competitive parity
c. all-you-can-afford
d. objective-and-task
e. marginal increment
The _________________ acts as the export department to a small exporter or a
large producer with small overseas sales.
a. combination export manager (CEM)
b. export merchant
c. export commission house
d. piggyback exporter
e. trading company
An example of a platform country is India.
In Britain, one U.S. advertiser ran a campaign that centered around the slogan
‘You can use no finer napkin at your dinner table.’ In Britain, some people use
the word ‘napkin’ for the word ‘diapers.’ This would be an example of which of
the following types of translation errors?
a. simple carelessness.
b. idioms.
c. local slang.
d. multiple-meaning words.
e. incorrect grammar.
In the _________________ stage of the international product cycle theory , the
United States eventually begins to import what was once a U.S. innovation.
a. introduction
b. saturation
c. growth
d. decline
e. maturity
______________ systems tend to be deeply rooted and are found to be intrinsic to a
person’s identity and inner self.
a. Family
b. School
c. College
d. Personality
e. Value
The BRIC nations:
a. are all rich in natural resources.
b. are small countries with high income economies
c. are expected to surpass the GDP of the G7 nations within 20 years.
d. constitute a trade bloc.
e. none of the above
Why might pull strategies aimed at consumers in emerging markets NOT be very
successful?
a. They don’t understand the message about the product.
b. Coupons may be stolen and never reach the consumer for redemption.
c. Mass media are less effective in the emerging nations.
d. All of the above apply.
e. None of the above apply’”emerging market consumers love coupons.
Various governments have established ____________________________.
a. export processing circles.
b. export processing groups.
c. export processing clans.
d. export processing networks.
e. export processing zones.
One framework that helps with studying the influence of culture on global
advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede. One dimension refers to the degree of inequality that is seen as
acceptable within the country. This dimension would best be described as:
a. power distance.
b. long-termism.
c. uncertainty avoidance.
d. individualism.
e. masculinity.
The main purpose of a _____________ is to ensure that the behaviors of the
various parties within the organization are in line with the company’s strategic
goals.
a. career system
b. development system
c. control system
d. appeals system
e. listening system
Ad regulations governing the advertising of cigarettes would probably fall under
which of the following advertising regulation categories?
a. advertising of ‘vice products’ and pharmaceuticals.
b. comparative advertising.
c. content of advertising messages.
d. advertising targeting children.
e. none of the above.
According to the Roper Consulting Valuescope study on lifestyle segmentation,
_______________ are looking for new experiences.
a. achievers
traditionals
nurturers
d. hedonists
e. none of the above
There are a variety of formats for creating international advertising. With _________
advertising, guidelines are given to local affiliates concerning the execution of the
advertising. The guidelines are then conveyed via manuals or tapes.
a. export
b. import
c. prototype (pattern)
d. concept cooperation
e. psychological
Multinational companies (MNCs) are increasingly managing the international
trade flow within themselves. This phenomenon is called _________________.
a. intrafirm trade
b. interfirm trade
c. bi-national trade
d. poly-national
e. geo-national
The main emphasis of the Ex-Im Bank’s lending practices today is in the area of:
a. loans to Japan.
b. loans to Taiwan.
c. loans to Mexico.
d. loans for prior bankrupt countries.
e. project finance (such as infrastructure projects—roads, dams, etc.).
To some degree, the procedures and methods that are followed to conduct global
marketing research are close to those in the standard ____________________.
a. domestic market.
b. transnational market.
c. global market.
d. European market.
e. Asian market.