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Global logistics encompasses:
a. advertising and personal selling.
b. purchasing and manufacturing.
c. materials management and trucking.
d. materials management and physical distribution.
e. pricing and manufacturing.
When contrasted with greenfield operations, _________________ provide(s) a rapid
means to get access to the local market.
a. licensing
b. exporting
c. contract manufacturing
d. acquisitions
e. joint ventures
All of the following are major challenges that a global marketing researcher might
face EXCEPT:
a. argument over budget expenditures between international markets.
b. complexity of research design due to environmental differences.
c. lack and inaccuracy of secondary data.
d. time and cost requirements to collect primary data.
e. coordination of multicountry research efforts.
The balance of payments in goods account or ____________ shows trade in
currently produced goods as well as unilateral transfers of merchandise.
a. current account balance
b. capital account
c. trade balance
d. direct investments
e. portfolio investment
One of the ways that a weakening of the U.S. dollar relative to the Japanese yen
may not necessarily be a benefit to a U.S. firm is that:
a. the government may not allow the pass through.
b. the government might erect tariff barriers.
c. Japanese parts might become more expensive and when imported for inclusion into
an exported product, prices might actually rise.
d. other currencies might be the ones actually traded.
e. costs can be cut in other ways.
Children in China impact consumption patterns in all of the following ways
EXCEPT:
a. spending power.
b. special nature of one child families.
c. pester power.
d. change agents.
e. legacy due to inherited wealth.
In the area of 'Not-Invented-Here' (NIH) syndrome, stonewalling attempts at
standardization may come from ________________ subsidiaries/advertising
agencies.
a. local
b. regional
c. global
d. transnational
e. multinational
The structural barriers to global e-commerce include the following EXCEPT:
a. language barriers.
b. cultural barriers.
c. infrastructure.
d. knowledge barriers.
e. roaming charges.
Historically, _______________ companies developed and introduced many products
that were labor- and time-saving or responded to high-income consumer needs,
including dishwashers, microwave owens, automatic washers, and dryers, PCs, and so
on:
a. Indian
b. Turkish
c. Irish
d. U.S.
e. Mexican
_______________ is usually the first entry mode of entry used by many companies.
a. Exporting
b. Importing
c. Licensing
d. Contract manufacturing
e. None of the above
In 1944, the Bretton Woods (New Hampshire) Conference took place to establish the:
a. international marketing system.
b. international logistics system.
c. international monetary system.
d. international banking system.
e. international monetary system.
____________________ are highly interested in putting strong international
intellectual property laws in place:
a. Developing nations
b. Developed nations
c. Asian countries
d. European countries
e. African countries
The chief reason for a company choosing the sprinkler method of new product
introduction is to off-set:
a. rising costs.
b. unstable labor.
c. competitive preemption.
d. government control.
e. shoddy promotions.
_______________________ reflects the degree to which a given concept has the
same meaning in different environments.
a. Functional equivalence
b. Conceptual equivalence
c. Demographic equivalence
d. Psychographic equivalence
e. Primary equivalence
Huge government deficits are examples of a(n) ________________ impact on
pricing decisions.
a. direct
b. indirect
c. artificial
d. planned
e. uncontrollable
The lower the R2 value, the better the ability of the regression model to predict
the data.
