Products from emerging markets only compete as low-end challengers to established
brands.
In solo branding, each brand stands on its own with a product or brand manager
running it.
Silent language refers to the thoughts that humans have within their minds.
If a firm has limited foreign involvement and visibility, a correct choice for them to
use in entering a foreign country would be to enter into an arrangement with an
Export Management Company.
Antidumping duties are assessed on imported merchandise sold to importers in
the United States at a price that is less than the fair market value.
In Japan, private brands are very popular.
A stronger U.S. dollar undermines the competitive position of American exports.
In the negotiation process, nontask soundings do not include activities that are used to
establish a rapport among the parties involved.
Interbrand’s most valuable brands list is dominated by American brands.
The European Monetary System (EMS) was established in the late 1950s.
The term global epitomizes both competitive pressure and the expanding market
opportunities all over the world.
Environmental changes or shifting consumer preferences often force a firm to
rethink its positioning strategy.
Survey research in ______________________ is further hampered by low levels of
education.
a. developed countries
b. rich countries
c. developing countries
d. emerging markets
e. low-tech countries
Product piracy is not a problem in China.
___________________ are those investments in enterprises or properties that are
effectively controlled by residents of another country.
a. Current account balance
b. Capital account
c. Trade balance
d. Direct investments
e. Portfolio investment
All of the following might be considered as being competitive globalization forces
EXCEPT:
a. high imports and exports.
b. compatible technical standards.
c. competitors from different continents and countries.
d. interdependent countries.
e. globalized competitors.
One of the major challenges faced by international marketers of services is:
a. protectionism.
b. high costs.
c. patent infringement.
d. piracy.
e. low profits.
The primary forms of ocean shipping include all of the following EXCEPT:
a. liner service.
b. bulk shipping.
c. tanker shipping.
d. irregular runs.
e. FedEx surface.
By far the most popular instrument to gather primary data is the:
a. mall intercept.
b. casual observation.
c. questionnaire.
d. optical scanner.
e. eye tracking camera used in psychology.
Which of the following is an example of an international trading bloc?
a. World Trade Organization.
b. GATT.
c. the World Court in the Hague.
d. NAFTA.
e. United Nations
A persistent problem faced by international marketers is how to strike the balance
between __________________________________.
a. standardization and generalization.
b. standardization and globalization.
c. standardization and customization.
d. standardization and positioning strategies.
e. standardization and marketing mix.
The Silk Road once helped connect:
a. Turkey to Rome.
b. Iran to Rome.
c. Bombay to Rome.
d. Beijing to Rome.
e. Xian to Rome.
A _________________________ perspective argues that the desirable governance
structure (high- versus low-control mode) will depend on the comparative transaction
costs (the costs of running an operation).
a. demand-delivery
b. just-in-time management
c. management-by-objectives
d. quantity-cost allocation
e. transaction-cost analysis
Japan has established trade zones to increase __________________.
a. maquiladora operations
b. assembly operations
c. imports
d. exports
e. none of the above
A confirmed irrevocable letter of credit is issued by the ____________ bank and
confirmed by a bank usually in the ____________ country.
a. importer’s, exporter’s
b. exporter’s, importer’s
c. investment, exporter’s
d. government’s, exporter’s
e. none of the above
______________________ translation involves using multiple interpreters who
translate the same questionnaire independently.
a. Polar
b. Parallel
c. Back
d. Forward
e. Lifestyle
Because of the Asian financial crisis, South Korean currency lost ______ percent
against the U.S. dollar in 1997.
a. 30
b. 40
c. 50
d. 60
e. 80
BEMs stand for:
a. Big Electronic Markets
b. Big Efficient Market
c. Big Effective Markets
d. Big Emerging Markets
e. None of the above
When McDonald’s first opened their restaurants in Russia in 1990, the Big Mac meal
cost 6 rubles. Three years later, the same meal cost 1,100 rubles. This would be an
example of how:
a. demand can change.
b. how premium pricing can damage a product.
c. price elasticity works.
d. inflation can damage a market.
e. service is what matter the most to the average customer.
When preparing a sampling plan, the researcher needs to decide how to contact
prospective subjects for the survey. The most common choices are:
a. mail, telephone, and Internet.
b. mail, telephone, and optical scan.
c. mail, telephone, and personal interview.
d. observation, personal interview, and experimentation on a person-by- person basis.
e. observation, telephone, and personal interview.
Assume that the United States can make computers better than any other country.
Also assume that China can make rubber shoes better than any other country. Then
in this example it may be said that the United States has a _______________
advantage in making computers and China has a ________________ advantage in
making rubber shoes. Note: one term can be used in both blanks.
Intel is an example of how the bargaining power of _____________ can change
the structure of industries.
Differences in both the cultural and physical environment across countries call for
a ________________________ strategy.
Although some feel country managers are obsolete, most companies believe they are
essential to the firm. What reasons make country managers more important than ever?
What roles will they play?
A _______________ country is a country in which foreign companies are allowed
to do business in accordance with its government’s policies and its laws.
With respect to brand name changeover strategies, a ____________ strategy consists
of somehow tying the global brand name to the local name. Eventually, the local
brand is phased out.