In today’s global marketing, international trade and foreign production are increasingly
managed on a __________________.
a. vertical basis
b. horizontal basis
c. global basis
d. regional basis
e. local basis
The preferred entry mode(s) for emerging markets:
a. include(s) both licensing and minority joint venture.
b. seek(s) to adapt products to ensure the capture of the market.
c. involve(s) direct investment to close the market to local challengers and later MNCs.
d. focus (focuses) on marketing instead of sales.
e. both a and b
Certain products are obviously more culture-bound than other products. In particular,
_______________________ products tend to be very culture-bound.
a. industrial
b. agricultural
c. chemicals and industrial supplies
d. food, beverages, and clothing
e. none of the above
The GLOBE researchers developed a scale of _________cultural dimensions.
a. seven
b. eight
c. nine
d. ten
e. eleven
Which of the following statements MOST accurately describes the state of
international selling?
a. At the level of personal selling there is little true international selling.
b. International selling is a function of the degree of involvement.
c. Because of the global nature of business today, global selling transcends
international boundaries.
d. International selling will never work.
e. International selling is tightly monitored by most governments because of the
potential for funds outflow.
According to textbook, ________________ by and large charges the same price
worldwide.
a. Starbucks
b. IBM
c. Coca-Cola
d. Toyota
e. BMW
____________ revolution has brought profound changes in the world.
a. Wal-Mart
b. CNN
c. MTV
d. Internet
e. Shipping
In 1994, _______________ devaluation of its currency triggered the Asian financial
crisis.
a. China’s
b. Japan’s
c. Indonesia’s
d. India’s
e. Hong Kong’s
Which of the following forms of company sales involvement generally have the
lowest involvement of expatriates?
a. low-level
b. mid-level
c. high-level
d. backward level
e. parallel level
Forward currency markets typically exist for the ______________ currencies.
a. Asian
weakest
strongest
d. convertible
e. flat
The ‘Creating Shared Value’ (CSV) Pyramid was created by
a. Unilever
b. Nestle
c. Procter & Gamble
d. Colgate
e. L’Oreal
Most companies start their international expansion with _________________.
a. exporting
b. joint ventures
c. licensing
d. franchising.
e. contract manufacturing.
If a company were to follow a strategy of product adaptation-communications
extension in a foreign market, an example of a product category that would
fit this strategy would be __________________.
a. soft drinks
b. motorscooters
c. shampoo
d. clothing
e. hand-powered washing machines
An example of a short-term focus country (with respect to long-termism) would be:
a. Hong Kong.
b. Britain.
c. China.
d. Thailand.
e. Japan.
A _________________ country is where a product is entered after initial introduction
has taken place.
a. lag
b. low-profile
c. lead
d. high-profile
e. fast
Most companies that engage in global marketing will initially start off by establishing
a(n):
a. city division.
b. country division.
c. international division.
d. export department.
e. export commission manager.
Export marketing consists of:
a. indirect and direct exporting.
b. indirect and longitudinal exporting.
c. indirect and passive exporting.
d. indirect and active exporting.
e. indirect and aggressive exporting.
What are some of the possible outcomes of interdependency?
a. reliance on other firms for supplies or technology
b. relocating in foreign markets because of government intervention
c. component standardization
d. technology intensity
e. all of the above
Innovations in marketing decision support systems have spurred several major
developments in the marketing area. One of most dramatic has been:
a. the shift from mass to micro marketing.
b. the shift from a demand to a supply economy.
c. the fact that everyone now has a personal computer.
d. the overcrowding of the Internet.
e. home shopping on the Internet.
______________ Institutional Revolutionary Party had controlled the country for 70
years.
a. Italy’s
b. Great Britain’s
c. India’s
d. Ireland’s
e. Mexico’s
According to the text, the ultimate success of an online campaign depends on the
following factors EXCEPT:
a. the nature of the product.
b. the targeting.
c. choice of the site.
d. execution of the ad.
e. hiring an efficient CEO.
As a company’s market share in a number of countries reaches a certain point,
it becomes important for the company to defend its position vis-Ã -vis local
competition. This is an example of _____________________ orientation.
a. geocentric
b. regiocentric
c. ethnocentric
d. egocentric
e. polycentric