__________________ addresses the structure, size, and compensation of the sales
force.
a. Sales force objectives
b. Sales force goals
c. Sales force strategy
d. Sales force policy
e. Sales force vision
In international marketing, numerous promotional efforts misfire because of
____________________ -related problems.
a. politics
b. technology
c. transfer
d. transaction
e. language
Which of the following degrees of involvement would probably be in use when
Export Management Companies, Export Trading Companies, or direct exporting
are being used by the firm?
a. limited foreign involvement and visibility
b. local management and sales force
c. expatriate management and local sales force (mixed)
d. heavy to complete expatriate sales force
e. maximum global control and world wide ownership
Which of the following most accurately describes the first step in the market entry
decision process?
a. Decide on the goals of the target markets.
b. Decide on the mode of entry.
c. Decide on the time of entry.
d. Decide on the target product/market.
e. Decide on the marketing mix plan.
According to the PRS Group’s 2005 International Country Risk Rating, which of the
following countries has the HIGHEST risk rating?
a. Norway
b. Switzerland
c. Singapore
d. Finland
e. Iraq
A major disadvantage of the omnibus surveys is that:
a. it is usually culturally biased.
b. it is very expensive.
c. clients cannot incorporate their own questions in the survey.
d. the survey does not usually contain many consumer-related questions.
e. only a limited amount of company-relevant information is obtainable.
All of the following are considered to be exporter strategies when the domestic
currency is strong EXCEPT:
a. conduct conventional cash-for-goods trade.
b. engage in nonprice competition by improving quality, delivery, and aftersale
service.
c. improve productivity and engage in vigorous cost reduction.
d. shift sourcing and manufacturing overseas.
e. give priority to exports to relatively strong-currency countries.
Everyone knows that the United States regularly runs a deficit in merchandise trade.
In which of the following categories does the United States regularly run a surplus?
a. Services.
b. Automobiles.
c. China.
d. Fashion footwear.
e. Machine tools (such as a drill press).
As of March 2, 2013, the World Trade Organization (WTO) has _________
member countries.
a. 123
b. 135
c. 142
d. 159
e. 180
If the company describes its situation as being concerned with a contract for sales
from the U.S., no sales force or representatives abroad, and little or no control over
the foreign marketing process, the firm will probably use which form of involvement
listed below?
a. limited foreign involvement and visibility
b. local management and sales force
c. expatriate management and local sales force (mixed)
d. heavy to complete expatriate sales force
e. maximum global control and world wide ownership
The sprinkler strategy of one to two entries (globally) is preferable over the
waterfall model when:
a. the lifecycle of the product is relatively long.
b. high costs of entry are present.
c. very weak local competitors exist.
d. fast growth is anticipated.
e. no real competitors exist.
Which of the following support the action of being first-mover?
a. infrastructure is there for you to develop as you wish
b. cutting edge technology within the company
c. uncertainties of customer desires
d. once in, you can rest on your laurels as market leader
e. none of the above
U.S. firms have complained about the Foreign Corrupt Practices Act for the following
reason:
a. It places them at a competitive disadvantage vis-Ã -vis their foreign rivals
b. It is seldom enforced
c. It has become outdated
d. It only covers corrupt practices outside the United States
e. It has too many loopholes
Hindustan Unilever pursued the following strategy to expand its market share in India.
a. retained the low unit price concept only for shampoo
b. focused its efforts on the BOP masses
c. emphasized local R&D efforts
d. concentrated on the urban population for sales
e. offered a wide variety of brands to tightly segment the market
The starting premise of _______________ is that people make trade-offs between
the different product attributes when they evaluate alternatives (or brands) from
which they pick a choice.
a. chi-square
b. correlation analysis
c. focus groups
d. regression analysis
e. conjoint analysis
Two approaches are common in global marketing research:
a. Emic and ethic.
b. Emic and etic.
c. Emic and eco-centric.
d. Emic and geo-centric.
e. None of the above.
Compared to developed countries, segments in emerging markets are:
a. enormous.
b. much more coarse and difficult to define.
c. harder to reach because media options are not as well developed.
d. less wealthy.
e. all of the above
The following statement characterizes which country’s orientation to introducing
products to their mass market: Developing and marketing products that not only
conserve material and capital but also space to address their consumer’s acute
concern about space limitation.
a. Japan.
b. Western Europe.
c. Mexico.
d. Canada.
e. United States.
Many countries attempt to maintain a lower value for their currency to encourage
________________.
a. black marketing
b. grey marketing
c. outsourcing
d. exports
e. imports
______________ float allows for a limited amount of government intervention to
soften sudden swings in the value of a currency.
a. Free (dirty)
b. Free (clean)
c. Restricted
d. Profit
e. Managed
Top-down strategic planning is based on a _____________________ approach.
a. decentralized
b. centralized
c. regional
d. globalized
e. local
Which of the following would NOT be considered a competitive driver with respect to
industry globalization forces?
a. more countries as key battlegrounds
b. globalized financial markets
c. interdependence in some industries
d. establishment of world brands
e. increase in global strategic alliances
Jollibee Foods, a family-owned fast food company is from:
a. South Korea
b. China
c. Japan
d. the Philippines
e. Singapore
Estee Lauder has successfully responded to the needs of different market. This strategy
is influenced by:
a. mail-focused approach.
b. linear-focused approach.
c. game-focused approach.
d. customer-focused approach.
e. Internet-focused approach.
__________________ refers to investment in foreign countries that are withdrawable
at short notice (such as investment in foreign stocks and bonds).
a. Direct investment
b. Economic investment
c. International investment
d. Demand investment
e. Portfolio investment