The purpose of ______________________ is to get scores from subjects of
different countries to have the same meaning and interpretation.
a. time evaluation
b. scalar equivalence
c. polar equivalence
d. bias equivalence
e. focus equivalence
When a company such as Nike has product designing and development and
special material development conducted in the United States and has
manufacturing operations in labor-abundant countries like China, the company is
using ______________________ strategy.
a. relative advantage
b. absolute advantage
c. production advantage
d. comparative advantage
e. geometric advantage
Intensive foreign-language training is one of the more common tools to promote
__________________________.
a. educational sensitivity
b. travel sensitivity
c. cultural sensitivity
d. planning sensitivity
e. daily sensitivity
An example of the dual-party system in operation is found in:
a. Mexico
b. Britain
c. India
d. Pakistan
e. Japan
The 2011 Image-Power Green Brands Survey found that in developed countries, the
following barriers toward buying green were mentioned most often:
a. Price and poor quality
b. Price and limited selection
c. Poor quality and limited selection
d. Confusing labeling and price
e. Poor quality and confusing labeling
A good case can be made for standardizing an ad campaign in the international
marketplace. All of the following would be good, justifiable reasons for
standardization EXCEPT:
a. scale economics.
b. consistent image.
c. government regulation.
d. global consumer segments.
e. creative talent.
UNCITRAL stands for:
a. United Nations Commission on International Trade Law.
b. United Nations Commission on International Trade Limits.
c. United Nations Commission on International Technical Law.
d. United Nations Commission on International Technical Trade.
e. None of the above.
One way to address hostility to foreign acquisitions in the host country is by
______________ the firm’s presence in the foreign market by hiring local managers,
sourcing locally, and developing local brands.
a. regionalizing
b. localizing
c. socializing
d. acculturating
e. emphasizing the self-reference criterion (SRC)
_________________ systems rely on statutes and codes for the interpretation of the
law. There is very little interpretation in this form of law.
a. Common law
b. Code (written) law
c. United Nation’s law
d. Germanic Confederation law
e. Spanish Constitutional law
Which of the following does NOT describe mobile marketing?
a. It refers to ads on the sides of trucks and buses.
b. Mobile marketing cannot interact with consumers.
c. It fosters top-of-mind brand awareness.
d. It increases customer involvement.
e. Both A and B
There are no magic ingredients to foster the stability of joint ventures, however, all
of the following are good guidelines EXCEPT:
a. pick a partner with which control can be maintained.
b. pick the right partner.
c. establish clear objectives from the beginning.
d. bridge cultural gaps.
e. get top management commitment and respect.
Geert Hofstede’s cultural classification scheme was based on a large-scale research
project which used 60 ________________ subsidiaries worldwide.
a. IBM
b. Hewlett Packard
c. Dell Computer
d. Motorola
e. Texas Instruments
Which of the following is NOT a reason why distribution is difficult in emerging
markets?
a. Local and rural areas can both be easily reached.
b. Shopping malls and supermarkets are on the rise in emerging markets.
c. Traditional retailers can be hard to work with.
d. Operating capital of retailers may be lacking.
e. Local brands are difficult to displace on the shelves.
With respect to Hofstede’s cultural classification scheme, ______________ refers
to the extent to which people in a given culture prefer to act as individuals rather than
group members.
a. power distance
b. uncertainty avoidance
c. individualism
d. masculinity
e. long-termism
MNCs that become global at their first inception are called:
a. born last firms.
b. born first firms.
c. born again firms.
d. born global firms.
e. none of the above
Protecting oneself against potential loss is called:
a. hedging.
b. factoring.
c. risk analysis.
d. portfolio reduction strategy.
e. devaluing.