All of the following are examples of intercultural issues with the foreign country
EXCEPT:
a. motivation.
b. cultural sensitivity.
c. ethical standards.
d. relationship building.
e. home to host communications.
One of the problems with joint ventures is ________________ between partners. An
example would be when one partner wants to stress reduction of political and
economic controls on decision-making and the other partner wants to accept
technology and capital but precludes foreign authority infringement on sovereignty
and ideology.
a. conflicting purchasing objectives
b. conflicting process objectives
c. control objectives
d. budget objectives
e. staffing objectives
When members of a free trade area add common external tariffs to the provisions of
the free trade agreement, the free trade area becomes a:
a. cartel.
b. common market.
c. monetary union.
d. political union.
e. customs union.
L’Oreal’s ‘Citizen Day’ program to help out local communities worldwide is an
illustration of ___________
a. Cause-related marketing
b. Responsible marketing
c. Green marketing
d. Global advertising
e. Viral marketing
Global brand manager positions are created when top management lacks
___________________ expertise:
a. high-tech
b. human resources
c. operational
d. manufacturing
e. marketing
_____________________ is usually a large conglomerate that imports, exports,
countertrade, invests, and manufactures in the global arena.
a. A foreign franchise
b. An Export Trading Company
c. An Export Management Company
d. A Noraizi agent
e. A bulk-breaker
Because of the climate and sales conditions of many emerging markets, packages
should:
a. come frozen so freshness and safety are ensured.
b. be made of the cheapest materials to save money.
c. be sold with reusable containers.
d. allow people to see and smell the product before buying.
e. all of the above
In addition to Hofstede’s first dimensions (uncertainty avoidance, power distance, and
collectivism), the GLOBE project included the following additional cultural
dimensions except:
a. collectivism II.
b. European management techniques.
c. assertiveness.
d. performance orientation.
e. humane orientation.
If payment on a transaction is to be made immediately, the purchaser has no choice
other than to buy foreign exchange on:
a. the spot market.
b. the forward market.
c. a hedge.
d. a future date invoice.
e. an exchange rate pass-through.
Any research starts off with a precise definition of the ______________________.
a. location problems.
b. sample problems.
c. data problems.
d. research problem(s).
e. none of the above.
Markets can be classified in four types of countries based on their respective market
attractiveness. Which of the following countries would most likely be listed as a
maturing/established market?
a. China.
b. Burma.
c. India.
d. Taiwan.
e. China.
Another cultural classification scheme, the World Value Survey (WVS), which
assesses people’s values and beliefs in 78 countries, was organized by the
____________________________.
a. Harvard University.
b. University of Michigan.
c. University of Pennsylvania.
d. London Business School.
e. Princeton University.
Once export marketing becomes an integral part of a company’s marketing activity,
it will begin to seek new directions for growth and international expansion. This stage is
called
________________________.
a. exporting.
b. green marketing.
c. multinational marketing.
d. global marketing.
e. international marketing.
The concept of creative destruction assumes continuous change. This
is a basic assumption behind the concept of __________________ , where
the firm’s focus is on disrupting the market.
a. low differentiation
b. cost leader
c. price leader
d. innovator
e. hypercompetition
A(n) _____________ country refers to a country the parent company is based in
and operates from.
a. origin
b. domestic
c. host
d. home
e. plural