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If a product were to be categorized as being heavy, bulky, and nonperishable,
probably the best form of global shipping would be:
a. ocean shipping.
b. air freight.
c. truck.
d. rail.
e. barge.
_________________ duties are assessed on imported merchandise sold to
importers in the United States at a price that is less than the fair market value.
a. Ad valorem
b. Specific
c. Compound
d. Nontariff
e. Antidumping
A(n) __________________ is a payment form where a shipment is held by the
importer until the merchandise has been sold, at which time payment is made to the
exporter.
a. cash with order
b. confirmed irrevocable letter of credit
c. sight draft
d. time draft
e. consignment
Of the barriers that face a foreign company when attempting to promote products in
a foreign market, ___________________ are arguably the biggest stumbling block
to successful advertising in the foreign market.
a. language barriers
b. advertising regulations
c. cultural constraints or barriers
d. local attitudes toward advertising
e. poor media infrastructure
An example of a religious taboo that might affect a company's marketing mix is:
a. failing to say rosary.
b. going uncovered into a church.
c. including pork and/or beef as menu options in a restaurant.
d. offering to sell food on Saturday.
e. not closing the restaurant before dark.
When international transactions occur, _______________ is the monetary mechanism
that allows the transfer of funds from one nation to another.
a. foreign exchange
b. regional exchange
c. international exchange
d. global exchange
e. local exchange
To get an idea of market segments in a foreign country, the marketer can first
group regions within countries across the world by macroeconomic variables.
An illustration of one of these macroeconomic variables would be:
a. level of industrial development.
b. purchase preferences.
c. services sought.
d. lifestyles.
e. purchase frequency.
In general, a labor-abundant country (such as China) tends to specialize in
labor- intensive industry and export labor-intensive products, and imports
capital-intensive products. This statement is an illustration of the
____________________________of comparative advantage.
a. commodity terms of trade theory
b. supply and demand theory
c. factor-sourcing theory
d. factor endowment theory
e. relative advantage theory
The 2011 ImagePower Green Brands global survey showed that the two biggest
challenges for buying green products and services were:
a. High brand loyalty and high prices
b. Limited selection of items to choose from and high prices
c. High brand loyalty and limited selection of items
d. Confusing labeling and high prices
e. Confusing labeling and limited selection of items
In the area of global marketing, the Internet offers two major benefits to companies that
may be interested in selling their products worldwide. The two benefits include:
a. cost/efficiency savings and accessibility (connectivity).
b. cost/efficiency savings and brand image.
c. cost/efficiency savings and product standardization.
d. cost/efficiency savings and high quality intelligence.
e. cost/efficiency savings and product image.
If a company that is threatened with price controls diversifies into product lines that
are relatively free of price controls, the firm would be following which of the
following strategies?
a. adapt the product line.
b. shift target segments or market.
c. negotiate with the government.
d. launch a variant of an existing product.
e. predict the incidence of price controls.
_______________________ refers to the movement of the firm's finished products
to its customers, consisting of transportation, warehousing, inventory, customer
service/order entry, and admission.
a. Physical distribution
b. Purchasing
c. Intermodal transportation
d. Global logistics
e. Materials management
Marketing includes the entire company's:
a. quality orientation.
b. market orientation.
c. cost orientation.
d. production orientation.
e. demand orientation.
'How do we strike a balance between a global brand that shuns cultural barriers and
one that allows for local requirements' is an illustration of a question that needs to be
asked when building up and managing _________________ in a multinational setting.
a. proprietary investments
b. brand equity
c. brand warranty
d. local brand name
e. brand mark
Brand equity for global brands varies greatly from country to country. All of the
following factors contribute to the variation EXCEPT:
a. competitive climate.
b. marketing support.
c. cultural receptivity to brands.
d. literacy.
e. product category penetration.
All of the following are activities that occur during physical distribution EXCEPT:
a. transportation.
b. warehousing.
c. inventory.
d. order entry.
e. promotion and advertising.
Which of the following is NOT one of Hofstede's cultural classification dimensions?
a. power distance
b. uncertainty avoidance
c. individualism
d. romanticism
e. masculinity
Which of the following would be considered a market driver with respect to
industry globalization forces?
a. favorable logistics.
b. steep experience curves.
c. global economics of scale and scope.
d. global sourcing efficiencies.
e. lifestyle convergence.
In cross-cultural market research, the need for comparability favors the
___________________.
a. coordination school
b. delegation school
c. etic school
d. planning school
e. emic school
