All of the following are shortcomings of standard ‘per-capita income’ segmentation
processes EXCEPT:
a. monetization of transactions within a country.
b. not knowing how much a household can buy.
c. gray and black sectors of the economy being accounted for.
d. income disparities.
e. a huge middle class.
In a(n) _______________, no third party is involved to carry out the transaction.
a. clearing agreement
b. offset
c. buyback arrangement
d. switch trading
e. simple barter
Benefits of licensing include:
a. not very demanding on company resources.
b. always protected against copying or technical theft.
c. always a strong partner relationship.
d. low profits, therefore, low taxes.
e. licensee is always enthusiastic.
All of the following are profiles that are suggested for the twenty-first century
country manager EXCEPT:
a. the trader.
b. the power broker.
c. the builder.
d. the ambassador.
e. the cabinet member.
What approach should smaller firms take in emerging markets?
a. Be a follower so you don’t make costly mistakes.
b. Be a first-mover’”to the victor go the spoils.
c. Be a first-mover to outmaneuver larger firms eyeing the same market.
d. Avoid the markets altogether’”they take too much time and effort to develop
compared to the pay-off for a small firm.
e. Merge with a local company.
In the sales management ‘process,’ the first step is where the manager:
a. sets objectives and strategy.
b. determines goals and purposes.
c. recruits.
d. trains.
e. supervises.
The __________________ is one solution that has been suggested to cope with the
shortcomings associated with the classical hierarchical organization structures.
a. international division
b. global network
c. global product division
d. geographic
e. matrix
Global branding committees are usually made up of ________________
executives.
a. matrix
b. network
c. medium-line
d. top-line
e. bottom-line
According to this textbook, compared to the U.S., Europe as a future Internet
market will be:
a. better, because virtual retailers have a competitive advantage over traditional
stores.
b. worse because there are so many languages.
c. better because delivery is faster.
d. worse because Europe has less well developed Internet infrastructure.
e. both A and C
Three conditions are necessary for gray markets to develop. The conditions include:
(a) Availability of products in other markets, (b) limited trade barriers, and (c)
_______________________.
Emerging market distributors seeking exclusive territories should:
a. be told yes, on a temporary basis.
b. be denied, because this policy retards rapid market development.
c. be ignored’”we will set up a company-owned distribution network.
d. be told no territories exist’”everyone can sell everywhere, and the winner gets the
final contract.
e. none of the above
_____________________ is a special form of pricing where mark-ups are adjusted
to stabilize prices in the buyer’s currency. This method helps to create stability in the
local currency.
a. Local-currency price stability (LCPS)
b. Pricing-to-market (PTM)
c. Transfer pricing
d. Countertrade pricing
e. Demand mark-up pricing
Field representatives using laptop computers, faxes, and satellite uplinks to
communicate with the field and the home office are all examples of:
a. internet buying.
b. intranet buying.
c. extranet data exchange.
d. on-line communication.
e. nonpersonal communication.
An emerging market company would be a defender when:
a. its assets are transferable.
b. there is little pressure to globalize.
c. industry pressure is high.
d. assets are only valuable in the home market.
e. both b and d
In global marketing, cultural forces shape the company’s ______________ mix.
a. visibility
b. growth
c. management
d. marketing
e. fashion
Taking fasting habits into account when designing a company’s marketing mix
would be an essential in which of the following cultural environments?
a. Baptist.
b. Catholic.
c. Islamic.
d. Atheist.
e. Lutheran.
The National Trade Data Bank (NTDB) which includes market research reports,
information on export opportunities, and market guides is maintained by the
____________________________.
a. U.S. Department of Commerce
b. U.S. Department of Education
c. U.S. Department of Energy
d. U.S. Department of Transportation
e. U.S. Treasury
An example of an economic trade control would be a trade restraint instituted to:
a. protect local jobs.
b. embargo goods.
c. sanction trading in certain goods.
d. refrain from trading with communist Cuba.
e. freeze the assets of Iraq.
The balance of payments in _____________ summarizes financial transactions with
respect to short and long term accounts.
a. current account balance
b. capital account
c. trade balance
d. direct investments
e. portfolio investment
To what extent does the new product offer more perceived value to potential adopters
than exiting alternatives, would be a question that best fits with which of the following
key product characteristics acceptance categories?
a. observability.
b. relative advantage.
c. compatibility.
d. complexity.
e. trialability.
The 2011 Image-Power Green Brands survey found that Chinese consumers favored
_____
a. Packaging made from bio-degradable materials
b. Plastic packaging
c. Re-usable packaging
d. Cheaper packaging
e. Recycled packaging
____________________ variables are among the most popular segmentation criteria:
a. Demographic
b. Geographic
c. Psychographic
d. Consumption
e. Lifestyle
In which of the following countries would an ad campaign emphasizing that more
shaving is good have difficulty being accepted?
a. United States.
b. Russia.
c. Japan.
d. Norway.
e. Iran.
Government globalization forces include the following EXCEPT:
a. favorable trade policies.
b. industry deregulation.
c. privatization
d. electronic exchanges.
e. open market economies.