To monitor the performance of a sustainability strategy, a company must ______
a. Develop key performance indicators
b. Hire an auditing agency
c. Engage NGOs
d. Audit its supply chain
e. Monitor social media
With respect to the international product cycle theory, which stage’s orientation is
primarily domestic in nature?
a. Growth.
b. Maturity.
c. Saturation.
d. Introduction.
e. Decline.
Recently the U.S. dollar depreciated while the Japanese yen soared in value. Honda
found that it was much cheaper to ship its Accord models to Europe from its Ohio
plant than from Japan. This could most accurately be classed as a move made
because of problems or opportunities with:
a. distance.
b. logistics.
c. exchange rate fluctuations.
d. foreign intermediaries.
e. domestic intermediaries.
In a foreign market, the _______________ survey is probably the most economical
way to gather preliminary information on target markets.
a. upper-middle class
b. omnibus
c. environmental
d. demographic specific
e. local distributor
The _________________ structure of organization explicitly recognizes the
multidimensional nature of global strategic decision making.
a. international division
b. customer division
c. global product division
d. geographic
e. matrix
One of the chief barriers or limits to global marketing is the:
a. lack of respect for foreigners.
b. diversity of local environments.
c. amount of poor people in the world.
d. desire for affluent markets.
e. government control of markets.
Using only English on a website:
a. is doomed to fail.
b. is ethnocentric.
c. works in some industries like aerospace.
d. limits your market.
e. both c and d
The traditional supply chain powered by manufacturer push is becoming a:
a. demand chain driven by logistics.
b. demand chain driven by advertising.
c. service chain driven by customer service.
d. service chain driven by response time.
e. demand chain driven by customer pull.
___________ inventories also provide a hedge against inflation because the value of
the goods/parts held in inventory remains the same compared to the buying power of
local currency.
a. High-tech
b. Low-tech
c. High
d. Low
e. None of the above
Some companies progress from export marketing to a more involved stage of
internationalization once:
a. managers can speak a foreign language.
b. management is willing to commit adequate resources to export activities.
c. the companies stock increases.
d. the metric system becomes standard.
e. new management has been hired.
A _________________ country is where a product is first introduced.
a. lag
b. low-profile
c. lead
d. high-profile
e. fast
The __________________ of a nation summarizes all the transactions that have
taken place between its residents and the residents of other countries over a specified
time period (usually a month, quarter or a year).
a. target exchange rate
b. portfolio acquisition
c. balance of payments
d. debt accumulation
e. exchange inflation
If a company wished to ship semiconductor chips abroad, they would probably
choose:
a. ocean shipping.
b. air freight.
c. truck.
d. rail.
e. barge.
If the country of origin (COO) effect is anticipated to be negative, a company can
follow all of the following strategies to offset the effect EXCEPT:
a. select a brand name that disguises the country of origin.
b. select a local brand name.
c. select a high prestigious price.
d. try to explain any negative government policy that might influence buyers.
e. select a relatively low price.
______________________ duties are duties that are assessed to counter the
effects of subsidies provided by foreign governments to goods that are exported
to the United States.
a. Ad valorem
b. Specific
c. Compound
d. Countervailing
e. Antidumping
Domestic marketers tend to be ________________.
a. ethnocentric
b. biocentric
c. polycentric
d. geocentric
e. localcentric
In which of the following countries are store brands marginal players because of
loyalty to national or manufacturer brands?
a. United States.
b. United Kingdom.
c. Japan.
d. France.
e. Canada.
If a marketing researcher asks ‘who collected the data?’ they would probably be
trying to overcome one of the major difficulties of collecting data in the international
marketplace. Which of the following best describes the effect that the researcher is
trying to overcome?
a. conceptual equivalence.
b. functional factors.
c. functional equivalence.
d. lumping of data.
e. comparison equivalence.
Which of the following is not a common risk when entering emerging markets?
a. product piracy
b. enforcing property rights
c. well-developed marketing infrastructure
d. antitrust laws
e. government intervention
According to the text, once brand loyalty has been established, _____________ will
play less of a role as a purchase criterion.
a. promotion
b. service
c. product
d. price
e. place