Bottom of the pyramid means:
a. lower class Egyptians.
b. the lowest level of consumer involvement with your product.
c. the lowest satisfaction level of Maslow’s hierarchy.
d. people earning less than $2 per day.
e. the first step toward $1 million on a game show.
___________________ has disadvantages. Chief among these are that the company
has little or no control over the way their product is marketed in a foreign country,
lack of adequate sales support (among other support variables) can lead to poor sales,
and bad decisions made by an intermediary can damage the corporate image.
a. Licensing
b. Parallel exporting
c. Cooperative exporting
d. Direct exporting
e. Indirect exporting
Preference similarity explains why:
a. monopoly power has grown tremendously.
b. low cost producers can still enjoy economies of scale.
c. profits are at an all time high in the industrialized world.
d. intra-industry trade has grown tremendously among the industrialized countries
with similar income levels.
e. comparative advantage theory works best in third world countries.
A(n) ____________________ country refers to a country in which foreign companies
are allowed to do business in accordance with its government policies and within its
laws.
a. foreign trade zone
b. domestic
c. origin
d. home
e. host
_______________ if unfettered, may result in excessive production and excessive
consumption, thereby causing social problems of great magnitude.
a. Socialism
b. Communism
c. Protected economies
d. Monopolies
e. Capitalism
Jollibee competes in which industry around the world?
a. theme parks
b. entertainment
c. fast food
d. children’s clothing
e. shoes
Since China has around 300 million children, they are often treated as:
a. little emperors and empresses.
b. super children.
c. smart children.
d. a tax burden.
e. food liability.
A sophisticated method (sometimes called trade-off analysis) for measuring
consumer preferences for product concepts is called:
a. chi-square.
b. correlation analysis.
c. focus groups.
d. regression analysis.
e. conjoint analysis.
Merchandise arriving from Canada and Mexico, trade fair goods, and perishable
goods and shipments assigned to the U.S. government almost always utilize the
____________________ to enable fast delivery after arrival.
a. quick release form
b. quick permit form
c. Customs form 7200
d. Special Permit for Immediate Delivery
e. block and load release form
Significant companies from emerging markets are leaders in which of these industries?
a. smart phones
b. computers
c. beer
d. cars
e. all of the above
Appropriability regime helps companies retain their _______________ advantage:
a. dynamic
b. external
c. internal
d. social
e. technological
___________________ risk exists when the sale is in the importer’s currency and
that currency depreciates in terms of the dollar, leaving the exporter with a lesser
number of dollars.
a. Foreign credit
b. Foreign exchange
c. Foreign transfer
d. Foreign payment
e. Foreign delivery
The mechanisms (according to the theory of international trade and balance of
payments) for producing self-correction in out-of-balance accounts is accomplished
through:
a. internal market adjustments.
b. external market adjustments.
c. internal and external market adjustments.
d. governmental control.
e. governmental tariff and nontariff barriers.
Euro Disney eventually becoming Disneyland is an example:
a. transparent forewarning.
b. summary axing.
c. fade-in/fade-out.
d. pyramid focusing.
e. parallel dimension.
A recent form of secondary data sources is the syndicated datasets sold by market
research companies like A. C. Nielsen and Information Resources, Inc. One of the
ways that these firms acquire data in foreign markets and most developed countries
(especially in the retail environment) is to use:
a. observation.
b. telephone interviews.
c. direct mail.
d. expert opinion.
e. optical scanners tied to cash registers.
In a hypercompetitive environment, a firm competes on the basis of the following
factors EXCEPT:
a. suppliers.
b. know-how.
c. price.
d. quality.
e. timing.
Triad regions of the world include:
a. North America, Western Europe and Africa
b. North America, Western Europe and Japan
c. North America, Western Europe and Asia
d. North America, Western Europe and South America
e. North America, Western Europe and China
_______________ risk is the risk that the importer will not pay or fail to pay on the
agreed terms.
a. Credit
b. Exchange
c. Transfer
d. Importer
e. Exporter
If the company uses expatriates to oversee sales regions and lead training, the firm
will probably use which form of involvement listed below?
a. limited foreign involvement and visibility
b. local management and sales force
c. expatriate management and local sales force (mixed)
d. heavy to complete expatriate sales force
e. maximum global control and world wide ownership
A series of key criteria impact global organizations and their organizational designs.
All of the following would be major environmental influences on the organizational
design decision and structure EXCEPT:
a. competitive environment.
b. rate of environmental change.
c. product diversity.
d. regional trading blocs.
e. nature of customers.