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An example of ____________________ competition is when BMW exports its sports
cars to Japan, while Honda exports its competing models to Germany.
a. inter-industry
b. between-industry
c. intra-industry
d. superficial
e. conglomerate
The __________________ model is an attempt to reconcile the tension between
the need for local responsiveness and the wish to be an integrated whole.
a. international division
b. global network
c. global product division
d. geographic
e. matrix
One of the major impacts of information technology is:
a. lengthened product life cycles.
b. dispersed product life cycles.
c. vertical product life cycles
d. horizontal product life cycles.
e. shorter product life cycles.
To collect data, the researcher has to draw a ____________ from the target
population.
a. group item
b. reference list
c. sample
d. quota
e. portion
The global logistics process begins with which of the following?
a. materials management
b. processing and assembly
c. physical distribution
d. raw materials, components, and supplies
e. finished products ready for shipment
Under the _____________________ design of global activities organization, the
company is organized along its various product divisions.
a. international division
b. cryptic division
c. product-based structure
d. geographic structure
e. matrix structure
E-readiness for Brazil, India, Russia and China is:
a. unknown'”they won't answer the surveys.
b. excellent'”their relative backwardness lets them jump ahead with the latest
technology.
c. middle of the pack because their economies are growing rapidly.
d. very low.
e. none of the above
A company's pricing policy is a highly ____________________ process based on
inputs from various departments.
a. under-functional
b. low-functional
c. geo-functional
d. bi-functional
e. cross-functional
All of the following are examples of global product policies EXCEPT:
a. core component standardization.
b. core component miniaturization.
c. product design families.
d. universal product with all features.
e. universal product with different positioning.
With respect to Hofstede's cultural classification scheme, ______________ refers
to the extent to which people in a given culture label their society male or female
based on value characteristics of the two genders.
a. power distance
b. uncertainty avoidance
c. individualism
d. masculinity
e. long-termism
As China continues to free its markets in response to global pressure, the
_________________ is (are) undermining its censorship policies.
a. travel policies
b. Internet
c. education policies
d. manufacturing locations
e. outsourcing policies
One framework that helps with studying the influence of culture on global
advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede. All of the following are dimensions of a value system used in
the cultural classification scheme EXCEPT:
a. power distance.
b. possessions.
c. uncertainty avoidance.
d. individualism.
e. masculinity.
When Colgate-Palmolive sees prospects in countries with purchasing power as a
major driver behind market opportunities and Coca-Cola looks at per capita income
and the number of minutes that it would take someone to work to be able to afford a
Coca-Cola product, they are following which of the following steps of the initial
screening process for market entry?
a. indicator and data selection.
b. analyze parallel strengths and weaknesses of the market.
c. determine the importances of country indicators.
d. rate the countries in the pool on each indicator.
e. compute overall scores for each country.
A __________________________________ program goes one step further since it is
a system of active promotional management that strategically coordinates global
communications in all of its component parts both horizontally (country-level) and
vertically (promotion tools).
a. vertical communications
b. horizontal communications
c. globally integrated marketing communications
d. global communications
e. synergistic communications
All of the following are benefits of using a free trade zone EXCEPT:
a. duty deferral and elimination.
b. lower tariff rates.
c. no government interference in intelligence gathering activities.
d. exchange rate hedging.
e. 'Made in U.S.A.' designation.
As a profile of a twenty-first century country manager, _________________
is a team player with profit and loss responsibility for a small- to medium-sized
country. Team-manship is key here.
a. the trader
b. the representative
c. the builder
d. the ambassador
e. the cabinet member
If payment for goods is to be made at some future date, the purchaser has the option
of buying foreign exchange on the ________________ for delivery at some future
date.
a. black market
b. gray market
c. forward market
d. exchange rate pass-through market
e. commodities market
A study released in 2011 by the Food and Agriculture Organization (FAO) revealed that
______ of food produced for human consumption is lost or wasted globally.
a. One-tenth
b. One-fifth
c. One-third
d. Fifty percent
e. Eighty percent
The group consisting of the original G-7 and _________________ is known as G-8.
a. Singapore
b. Ireland
c. Russia
d. China
e. New Zealand
If a retail firm sells a product under its own store name it is called a:
a. unique brand.
b. vertical brand.
c. horizontal brand.
d. store brand or private label.
e. hybrid label.
One of the risks of dynamic incremental pricing (in the case where the export list
price is far below the domestic price) that ______________ can be triggered in the
export market.
a. high profit potential
b. dumping charges or accusations
c. falling profits
d. falling quality
e. falling service
